Summary
Overview
Work History
Education
Skills
Language
Additional Information
Work Availability
Quote
Timeline
Intern
Kate Cheung

Kate Cheung

Burnaby,BC

Summary

Experienced Digital Marketing Executive offering three-year background planning, developing, managing and implementing digital marketing strategies in real estate. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.

Overview

2
2
years of professional experience

Work History

Digital Marketing Executive

Vision Media Group Limited
07.2022 - 05.2023
  • Handling social media campaign and managing team to handling social media time line upload, especially in real estate marketing.
  • Assisting 12-20 clients per month and handles effective digital marketing campaigns that consistently result in 50 –100% return investment
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Conduct effective market research on key accounts about oversea property
  • Executing weekly ad placements, such as RTB ads, advertorials, carousel ads, etc., in partnership with media outlets such as XiaoHongShu,WeChat, Facebook, Google, TikTok and KOL/KOC Networks, etc.
  • Managing two social media platform : "Uk360" & 'Canada News HK"
  • Updated social media platforms with latest news and corporate details.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 80%.

Digital Marketing Assistant

Vision Media Group Limited
02.2021 - 06.2022
  • Created and presented pitch materials, proposals and presentations
  • Created social media content with innovative brand messaging to support new product launches and increased sales by 50%
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences
  • Managed digital projects from initial concept through final implementation and live monitoring

Education

Bachelor of Arts - Chinese Journalism

Hong Kong Baptist University
Hong Kong
08.2020

Skills

  • Administering Social Media Accounts
  • Lead Generation Strategies
  • Microsoft Office
  • Search Engine Optimization Practices
  • Competitor Review
  • Landing Page Optimization
  • Google AdWords
  • Project Management
  • Customer Relations
  • Expense Reporting
  • Business Administration
  • Corporate Communications

Language

  • Native or bilingual proficiency in Cantonese and Mandarin
  • Full professional proficiency in English

Additional Information

Available Immediately

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Digital Marketing Executive

Vision Media Group Limited
07.2022 - 05.2023

Digital Marketing Assistant

Vision Media Group Limited
02.2021 - 06.2022

Bachelor of Arts - Chinese Journalism

Hong Kong Baptist University

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Kate Cheung