KASSIDY NORTON
Costa Mesa
Summary
Highly experienced Short-Term Property Manager with extensive expertise in setting up new Airbnb properties. Skilled in creating compelling Airbnb listings, managing day-to-day operations, and ensuring seamless guest communication. Proficient in handling booking calendars, coordinating maintenance, and maintaining properties in top condition. Known for delivering exceptional guest experiences and achieving high occupancy rates, bringing a comprehensive skill set in property management, marketing, and customer service to every project.
Overview
10
10
years of professional experience
Work History
Property Manager/Construction Supervisor
Gavilan Properties
El Pescadero, Baja California Sur
12.2022 - Current
- Oversaw and coordinated all phases of construction from planning to completion.
- Liaise with architects, contractors, and vendors to ensure smooth operations.
- Conduct regular site inspections to monitor progress and address any issues.
- Set up each unit to be rental-ready, including all necessary amenities and safety features.
- Created and manage Airbnb listings, ensuring high-quality photos and compelling descriptions.
- Handled booking inquiries, reservations, and guest communications.
- Provide excellent customer service to guests, addressing any issues promptly and professionally.
- Manage social media accounts to enhance the property’s online presence and attract potential guests.
- Conduct regular inspections to ensure the property is in excellent condition.
- Coordinate routine maintenance and repairs, ensuring minimal disruption to guests.
- Manage relationships with service providers and contractors for landscaping, cleaning, and other maintenance needs.
Vacation Rental Property Manager
Sea Venture Properties
Costa Mesa, CA
06.2020 - 12.2022
- Monitor bookings via 3rd party website
- Manage listings including pricing, booking inquires, performing check in and departures and managing reviews and feedback.
- Propose goals and objectives for short-term rental of each property.
- Monitor and manage communications with property renters prior to all arrivals.
- Manage all duties and routine maintenance schedules with local contacts per property. This includes scheduling of house cleanings and any maintenance needs of each property.
Account Executive
Tarte Cosmetics
New York
04.2019 - 10.2020
- Manage day to day sales for the Southern California market including 106 doors and a team of 3 account coordinator and 30 sales specialist resulting in over $30 million in revenue
- Oversee sales forecasting, goal setting and performance reporting for all accounts
- Monitor and analyze sales reports on a weekly bases and craft sales plan to align with brand strategy
- Recruit, hire, onboard and develop a talented team of professionals
- Implemented new marketing initiatives to drive sales and improve overall performance.
- Negotiate space, location and visuals for all events in our retail partners creating elevated events resulting in 103% to goal
- Managed Payroll and T& E budgeting to maximize ROI
- Responsible for performance management and development review of direct reports
- Communicated regularly with territory and regional managers for daily support and strategic planning for accounts.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Strong communication and partnership with district, regional & event managers for all retail partners
- Host Business review meetings with each district once a quarter to maintain brand partnership
- Developed merchandising strategy to efficiently move overstock.
- Appropriately allocated resourced, budgets, inventories, training support and team building materials to increase overall productivity.
- Planned and led training sessions to promote sales team professional development and sales goal reinforcement.
Account Coordinator
Tarte Cosmetics
New York
06.2016 - 04.2019
- Manage day to day sales in three major retailers (Sephora, Ulta & Macy's) with a total of 36 doors generating $7.5 million in sales for the Orange County market
- Recruited, hired and developed a team of 7 sales specialist
- Increased store rank through effective scheduling resulting in a #1 rank in all doors
- #1 volume district in the company for Macy's with a +50.7% to LY
- Monitored sales reports on a weekly bases
- Collaborate with PR team to efficiently schedule and manage social influencer events, launch parties and tradeshows
- Negotiate space and brand priority for store driven events
- Maintained extensive knowledge of competitors offerings and presence in assigned territories.
- Implemented new marketing initiatives to drive sales and improve overall performance.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
National Pro Artist/ Sales & Event Specialist
Tarte Cosmetics
New York
08.2014 - 06.2016
- 1 of 12 national pro artist responsible for facilitating elevated training for brand partners.
- Coordinated workshops for employees to better understand company mission, streamlining daily activities and aligning worker and company priorities.
- Assisted company in designing training material for internal team and retail partners
- Contributed to engaging and successful marketing, advertising and website literature for client product knowledge.
- Facilitated numerous Sephora Art Labs, Ulta master classes and Ulta cluster trainings.
- Facilitated "train the trainer" at Sephora JCPenny's headquarters
- Lead Artist for PR and Social events responsible for executing makeup on social influencers
- Trained and mentored aspiring Pro Artist
Education
Master Program
Make Up Designory
2013
Orange Coast College
Costa Mesa, CA2012
Skills
- Construction Supervision
- Vendor and Contractor Coordination
- Property Maintenance and Inspections
- Short-Term Rental Management
- Airbnb Listing Creation and Optimization
- Guest Communication and Customer Service
- Reservation and Booking Management
- Handling Guest Inquiries and Issues
- Ensuring High-Quality Guest Experience
- Excellent Communication Skills
- Strong Organizational Abilities
- Social Media Management
- Problem-Solving and Critical Thinking
- Multitasking and Time Management
- Attention to Detail
Timeline
Property Manager/Construction Supervisor
Gavilan Properties
12.2022 - Current
Vacation Rental Property Manager
Sea Venture Properties
06.2020 - 12.2022
Account Executive
Tarte Cosmetics
04.2019 - 10.2020
Account Coordinator
Tarte Cosmetics
06.2016 - 04.2019
National Pro Artist/ Sales & Event Specialist
Tarte Cosmetics
08.2014 - 06.2016
Master Program
Make Up Designory
Orange Coast College