Kassandra Coates
Summary
Highly creative Marketing Manager with experience in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
Monod Sports LTD
04.2023 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Communications Assistant
Hold Please Communications
11.2022 - 03.2023
- Managed company Facebook, Twitter, Instagram and LinkedIn social media platforms to promote brand and foster public engagement.
- Established and maintained relationships with mainstream, tech and trade news organizations and reporters to support communications objectives.
- Implemented policies and guidelines that governed content accuracy and branding standards.
- Developed and managed relationships with key constituencies to develop knowledge of business priorities and accomplishments to strategically position and promote company excellence.
Social Media & Ecommerce Coordinator
Cabin108 Boutique
01.2020 - 09.2022
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased Instagram customer engagement by 45% in a three-month period.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
Social Media & Ecommerce Coordinator
Rocks and Gems Canada
01.2019 - 08.2021
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Supported SEO initiatives to improve content, keywords, and branding.
- Created video content for multiple social media platforms.
Communications Assistant
University Of Windsor, Department Of Open Learning
09.2017 - 06.2020
- Worked with University of Windsor - Faculty of Education to produce video content to allow teachers to learn how to incorporate social media platforms into classroom.
- Developed University of Windsor website videos using Adobe Premiere and Camtasia.
- Prepared, organized and managed project schedules to produce deliverables and meet deadlines.
- Reviewed and edited film by selecting best combination of performance, sequencing and timing to tell story.
Communications Assistant
Autism Ontario
01.2018 - 01.2019
- Responsible for end-to-end event planning.
- Attended department-sponsored activities and events to observe and interview participants, write stories and distribute created content.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Managed company Facebook, Twitter, Instagram and LinkedIn social media platforms to promote brand and foster public engagement.
International Volunteer
Live Different
05.2015 - 06.2018
- Worked with local Haitians to construct schools for grades JK -12.
- Delegated assignments based on site plans, project needs and knowledge of individual team members.
- Adhered to organization procedures and instructions to maintain safety.
- Gathered and disposed of work site debris to remove safety hazards and boost team productivity.
Education
Bachelor of Arts - Communications, Media And Film
The University Of Windsor
Windsor,ON06.2020
Diploma - Journalism, Multi Media
St. Clair College
Windsor,ON06.2016
Skills
- Strong written and verbal communication skills
- Experience with media relations and spokesperson duties
- Knowledge of communication planning and delivery techniques
- Ability to analyze documents and assess communication implications
- Strong organizational skills and ability to manage conflicting priorities
- Experience with event planning and logistics
Accomplishments
- CBC GEM Publication - Absolutely Canadian - JULY 2019
- 2nd place National award winner - Best documentary ( Marley's Journey) - Emerge Media Award Ceremony - MARCH 2018
- 1st place award winner - CMF Gala - Best documentary and Rookie of the year - JUNE 2018
Certification
- Social Media Marketing Certification
- Digital Advertising Certification
- Google Career Certification
Timeline
Marketing Manager
Monod Sports LTD
04.2023 - Current
Communications Assistant
Hold Please Communications
11.2022 - 03.2023
Social Media & Ecommerce Coordinator
Cabin108 Boutique
01.2020 - 09.2022
Social Media & Ecommerce Coordinator
Rocks and Gems Canada
01.2019 - 08.2021
Communications Assistant
Autism Ontario
01.2018 - 01.2019
Communications Assistant
University Of Windsor, Department Of Open Learning
09.2017 - 06.2020
International Volunteer
Live Different
05.2015 - 06.2018
Bachelor of Arts - Communications, Media And Film
The University Of Windsor
Diploma - Journalism, Multi Media
St. Clair College
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