Kashish Dutta
Mississauga
Summary
Results-driven Online Marketer adept at writing copy, developing strategies and analyzing data to optimize plans. Focused and industrious team player with top-notch problem-solving, communication and organizational skills.
Overview
4
4
years of professional experience
Work History
Senior Search Engine Optimization Analyst
Imark Infotech Pvt Ltd
11.2019 - 11.2023
- Consider the characteristics of products or services to promote it and determine marketing and advertising needs of the campaigns.
- Determine the strategies and techniques for marketing, advertising or sales promotion opportunities of the projects/campaigns.
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them such as by doing blog writing, blog posting, guest posting using tools like Link authority, Wordpress, MOZ, Hubspot.com & Copyscape.
- Manage post campaign analysis to measure and report on marketing and advertising metrics & tracked organic and paid search traffic by creating reports like Complementary/Competitive SEO Analysis Report of projects for clients, Backlinks Report of projects for clients, Onsite Audit Report of projects for clients using tools such as Ahrefs, Small SEO tool, SEO Site Checkup, Serpbook, tools.pingdom.com, whosisdomaintools.com, Uber suggest, Basecamp, GT Matrix, Schema.org, Structured Data Testing Tool, Structured data/rich-Results test, Google my business, Image Downloader, Screaming Frog, Google Analytics, Google Search Console, Tag Assistant, Google Webmaster, Schema Markup, tool.geoimgr.com, Sitechecker.pro, Mobile Simulator, Open Graph, Broken Link Checker.
- Performed Keyword Research for various campaigns using tools like Keyword Planner, SEM Rush, Agency Dashboard
- Develop and maintain social media accounts of the campaigns on different platforms by developing and implementing additional link building strategy by creating Social Bookmarking, Business Profile listing, Portfolio Creation, Classifieds submission, Web 2.0 Submission.
- Conducted SEO audits that considered technical, on/off page elements by handling tasks like Meta Tags Optimization, Page Headings, page content optimization, Image Optimization, Hyperlink Optimization, XML sitemap updating & submission, Robots file optimization.
- Developed and nurtured long-term relationships by being an engaged and clear communicator.
- Prepare the reports, briefs & bibliographies of the campaigns for content as well as additional link building.
- Used to train new employees and solve their queries regarding digital marketing, tools used in SEO and work process.
- Worked on various niches for client campaigns like, healthcare, interior design, legal firm, health and beauty, plumbing services, real estate, electrical, home improvement, solar installation, educational institutions, food outlets, pest removal, mold removal, Water and fire restoration, paving companies, Deckbuilding services, Moving companies, House cleaning, legal services, commercial services.
Education
Bachelor of Computer Applications - Computer Applications
Panjab University
Chandigarh05.2017
Skills
- Competitor Analysis
- User Experience
- Keyword Research
- Google Analytics
- Google Search Console
- On-Page Optimization
- Link Building
- Content Creation
- SEO Reporting
- SEO Auditing
- XML Sitemaps
- Backlink Analysis
- Long-Tail Keywords
- Content Strategy
Languages
English
Full Professional
Timeline
Senior Search Engine Optimization Analyst
Imark Infotech Pvt Ltd
11.2019 - 11.2023
Bachelor of Computer Applications - Computer Applications
Panjab University
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