Kashish Acharya
Toronto,Canada
Summary
Driven marketing professional with background in developing and implementing digital marketing campaigns that drive brand awareness and engagement. Focused on collaborative teamwork and adaptable to evolving project needs. Proficient in social media management, content creation, and SEO strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Customer Service Executive
On2cook
03.2023 - 08.2024
- Lead a customer service team to provide excellent support and resolve issues for On2cook customers
- Handled escalations and complex inquiries with a focus on providing prompt and effective solutions
- Implemented strategies to improve customer satisfaction and reduce response times
- Collaborated with other departments to address customer feedback and enhance product offerings
Inbound Lead Specialist
Mantra SofTech India Pvt Ltd
10.2022 - 03.2023
- Managed and optimized inbound lead generation campaigns using SEO, PPC, and social media marketing strategies.
- Analyzed website traffic and lead conversion rates using Google Analytics and CRM tools to improve campaign performance.
- Engaged with potential customers through email marketing, chatbots, and social media, nurturing them through the sales funnel.
- Collaborated with the content marketing team to develop targeted landing pages, blog posts, and ad creatives to attract high-quality leads.
- Used marketing automation tools to segment and personalize lead engagement strategies for higher conversion rates.
- Conducted A/B testing on ad creatives and landing pages to optimize CPC, CTR, and conversion rates.
- Reported lead generation performance and provided data-driven recommendations for continuous improvement.
Senior Customer Associate
Prayosha Food Services Private Limited
12.2020 - 09.2022
- Managed customer engagement through email marketing campaigns and social media interactions, ensuring a seamless brand experience.
- Utilized CRM tools like Zoho Desk and Freshdesk to track customer interactions and optimize marketing strategies.
- Conducted market research and customer sentiment analysis to improve digital marketing campaigns.
- Assisted in developing targeted promotional content and advertisements for online marketing campaigns.
- Analyzed customer feedback and social media trends to enhance brand positioning and customer engagement strategies.
- Collaborated with the digital marketing team to improve website traffic, customer retention, and lead nurturing efforts.
- Monitored key digital marketing performance metrics (CTR, engagement rate, and conversion rates) and provided insights for improvement.
Sales Coordinator
Circuit Systems India Limited
10.2019 - 11.2020
- Managed front-end communication with clients to resolve product-related issues
- Worked with internal teams to ensure customer satisfaction and coordinated monthly reviews
Education
Post-Graduate Certificate - Digital Marketing
York University
Toronto, NoneBachelor of Science - Electrical, Electronics And Communications Engineering
Silver Oak College of Engineering And Technology
Ahmedabad, India06-2019
Skills
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Customer Relationship Management (CRM) Tools: Zoho Desk, Freshdesk
- Power BI for data visualization and analysis
- Lead generation and management software
- Strong customer service skills
- Effective communication
- Empathy
- Proven leadership
- Team management
- Attention to detail
- Proactive approach
- Ability to adapt quickly to new tools and technologies
- Experience in data management
- Creating performance reports
- Excellent communication
Certification
- Professional Training Certificate - Data Evaluation Certification
- Professional Training Certificate - Business Intelligence Using Power BI
Accomplishments
- Awarded 'Star of the month' 8 times for exceptional customer service.
- Received two awards for best Customer Communication.
- Actively participated in team activities and contributed to achieving best team awards.
Languages
English
Full Professional
Timeline
Senior Customer Service Executive
On2cook
03.2023 - 08.2024
Inbound Lead Specialist
Mantra SofTech India Pvt Ltd
10.2022 - 03.2023
Senior Customer Associate
Prayosha Food Services Private Limited
12.2020 - 09.2022
Sales Coordinator
Circuit Systems India Limited
10.2019 - 11.2020
Post-Graduate Certificate - Digital Marketing
York University
Bachelor of Science - Electrical, Electronics And Communications Engineering
Silver Oak College of Engineering And Technology
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