Spearheaded migration of feed details page for over 100,000 daily active users from LinkedIn's legacy multi-client feed architecture to the server-driven UI (SDUI/Nile) framework across web, iOS, and Android platforms.
Drove higher traffic and adoption on the new Feed Detail experience versus the legacy page during public ramp rollout.
Built deeplink workflows: copy-link-to-comment, comment auto-scroll, identity switching, reaction facepiles, loading skeletons, and sponsored content handling.
Improved Feed Detail UX with desktop layouts, comment sorting, restricted-access handling, and responsive rendering.
Feed Observability Platform Migration (2025)
Led Feed observability strategy, telemetry, dashboards, blocker alerts, and quality signals critical for site uptime, feed quality, and on-call operations during Nile ramp-up.
Designed shared observability APIs enabling OTEL metrics and Geneva/Kusto telemetry, significantly improving production debugging and visibility.
Built AI-assisted workflows using Claude Code and Windsurf to accelerate debugging, experimentation analysis, and Feed operations.
Built Claude-based ticket triaging and experimentation workflows that significantly improved debugging speed, issue investigation, and on-call triage quality.
Senior Software Engineer, Front End
LinkedIn
01.2021 - 01.2025
Sponsored Video Ads Tracking (2023–2024)
Served as Web POC for sponsored tracking across Live Event Ads and Preroll Ads on Feed, supporting monetization for high-scale sponsored video experiences.
Implemented impression, MOAT, and action tracking to ensure advertiser attribution, engagement measurement, monetization accuracy, and billing.
Enabled reliable telemetry for sponsored videos over organic content and live event ad experiences, improving production readiness and tracking parity.
Enabled Event Ads (~$49.5M annualized) based on last-90-day revenue run rates.
Built and rendered advertiser-facing ad formats across desktop and mobile web, including Document Ads, Thought Leader Ads, and personalized sponsored experiences.
Took ownership of Document LGF Ads on mobile web, expanding a scoped feature into a cross-stack effort spanning frontend rendering, shared UI libraries, and backend integrations.
Delivered Project Palette, rendering personalized Feed ad UI based on member preferences and behavioral signals using reusable, composable frontend components.
Delivered Lead Gen Form email capture across Web, iOS, and Android supporting a 22.4% projected FY24 revenue target; enabled Thought Leader Ads (~$380M annualized).
Principal Applications Engineer
Oracle
01.2012 - 01.2020
Built enterprise-scale Oracle Fusion HCM UI/rendering frameworks, enabling configurable workflows, extensible schemas, and customer customization at scale.
Developed responsive workforce management experiences (ADF/JSF) with reusable UI components and configurable assignment workflows.
Built dynamic UI customization frameworks using DOM traversal, HTML/JSP templating, and runtime component generation for customer-specific layouts and workflows.
Developed reusable self-service employee experiences with responsive layouts and configurable workforce management flows used across Oracle HCM.
Education
M.S. - Information Technology (Software Engineering)