Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Karthik Malligaraj

Toronto

Summary

Experienced and results-oriented marketing leader specializing in data-driven performance marketing. Developed and executed comprehensive digital marketing strategies that consistently surpassed objectives. Skilled at connecting with target audiences and driving continuous growth. Adaptable to changing market conditions, utilizing insights to optimize campaigns and maximize ROI. Demonstrated expertise in driving full-funnel digital strategies across North American markets.

Overview

5
5
years of professional experience

Work History

Team Lead

Teleperformance
04.2023 - Current
  • Handling a team of 15 to onboard new and ongoing SMBs across North America for their Google ads account to help them build, optimize and run their Ad campaigns as well as provide ongoing quarterly support from Google to help them get the best Quarterly ROI.
  • Enhanced overall team performance by 10% WoW by providing regular coaching, feedback, and skill development opportunities.
  • Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
  • Managed budget forecasting using Google Ads tools for all acquisition & retention channels. Managed reporting and translated complex data across into actionable insights to drive bottom line growth for clients.
  • Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
  • Utilize Google Dashboards to perform data analysis and business analysis of key performance indicators (KPIs), leveraging insights to enhance the performance of clients' portfolios.
  • Efficiently scaled paid media channels through a data first approach. Drove buy-in to increase investment by +20% and drive quarterly growth.
  • Foster effective and positive communication by collaborating with various internal teams to monitor marketing efficiencies and continuously improve marketing campaigns.

Assistant Team Lead

Teleperformance
10.2022 - 04.2023
  • Advise Marketing Agencies on Advertising or Sales promotion strategies.
  • Built strong relationships with customers through positive attitude and attentive response.
  • Supervised 15 co-workers and was responsible to manage around 4000 accounts quarterly.
  • Develop/Consult and implement advertising campaigns appropriate for electronic media.
  • Specialized in Google Ads Consultation for Marketing Agencies with respect to the support extended to Google Ads end clients Assist in the preparation of PPC, SEM and other Ad related material.
  • Develop, implement and evaluate communications strategies and programs designed to improve marketing leads or website traffic for client’s organizations.

Google Ads Specialist

Teleperformance
11.2021 - 10.2022
  • Initiated and conducted meetings with business owners, marketing agents, and their teams to thoroughly understand their vision, resources, ad goals, define clear marketing objectives and establish relevant KPIs for measuring campaign success.
  • Provided hands-on quarterly assistance to 150+ clients with their Ads accounts, including campaign creation, optimization, and overall account health management, ensuring alignment with their marketing objectives.
  • Executed and analyzed ad campaigns, optimizing performance based on data-driven insights.
  • Achieved significant improvements in key metrics such as CPM, CTR, CPA, CPC, ROAS, and Impression Share.
  • Built and nurtured strong relationships with clients and agencies, ensuring the successful execution of campaign strategies tailored to their marketing goals.
  • Actively participated in team development by regularly training and mentoring new employees, including allowing them to observe client meetings and providing assistance with campaign-specific challenges.
  • Consistently exceeded performance targets, maintained excellent client relationships, and contributed to the team's overall success.

Digital Marketing Specialist

Greater Kingston Chamber of Commerce
  • Organized plans, resources and schedules for marketing events
  • Supported executives by creating polished presentations for internal and external audiences
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Created social media content with innovative brand messaging to support new event launches.
  • Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.

Marketing Interviewer

Numeris
  • Measured customer satisfaction with surveys, polls and questionnaires.
  • Collected and analyzed data on customer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand
  • Researched consumer opinions and marketing strategies in collaboration with statisticians, pollsters, and marketing team members.

Customer specialist(During COVID)

FedEx
08.2020 - 07.2021
  • Coordinated payments for customs duties and taxes
  • Daily interaction and query solving with the customers
  • Analyzing customer feedback and compile the issues addressed in them.

Data entry specialist

FedEx
  • Prepared records for document imaging and retrieval in company database
  • Collected data for entry from multiple sources
  • Entered large volume of information daily with high degree of accuracy.

Freelancing

Downtown Kingston
05.2019 - 08.2019
  • Worked as an independent creator for Downtown Kingston for their AGM event.
  • Freelance invitation designs and social media campaign posts for small independent businesses.

Education

Post-graduate certificate in Digital Marketing Communications -

St.Lawrence College
Kingston, ON
01.2020

Post-graduate certificate in Supply Chain Management -

Humber College
Toronto, ON
01.2019

Bachelors in Mechanical Engineering -

K.S. Institute of Technology
Bangalore, India
01.2016

Skills

  • Digital Marketing Management
  • Market Research and Analysis
  • Multi-channel Marketing Strategies
  • SEO
  • Customer Acquisition
  • Digital Analytics
  • E-commerce Strategy
  • Social Media Marketing
  • Performance Marketing
  • Campaign Development
  • Budget Development
  • Google Ad words
  • Adobe
  • MailChimp
  • Facebook Ads
  • Forecasting and P&L Management
  • CRM
  • KPI Management
  • Competitor Data Analysis

Languages

English
Native or Bilingual
Hindi
Native or Bilingual
Tamil
Professional Working

Timeline

Team Lead

Teleperformance
04.2023 - Current

Assistant Team Lead

Teleperformance
10.2022 - 04.2023

Google Ads Specialist

Teleperformance
11.2021 - 10.2022

Customer specialist(During COVID)

FedEx
08.2020 - 07.2021

Freelancing

Downtown Kingston
05.2019 - 08.2019

Digital Marketing Specialist

Greater Kingston Chamber of Commerce

Marketing Interviewer

Numeris

Data entry specialist

FedEx

Post-graduate certificate in Digital Marketing Communications -

St.Lawrence College

Post-graduate certificate in Supply Chain Management -

Humber College

Bachelors in Mechanical Engineering -

K.S. Institute of Technology

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Karthik Malligaraj