Karla Silva Hernández
Vancouver,BC
Summary
Experienced marketing professional specializing in program and trade marketing, with proven success in driving 15% sales increases through strategic marketing initiatives. Skilled in cross-functional team leadership, problem-solving, and optimizing key performance indicators to boost operational efficiency. Aiming to leverage these skills to develop and implement impactful marketing strategies that promote business growth.
Overview
5
5
years of professional experience
Work History
PROGRAM MANAGEMENT
FLEXTRONICS
Guadalajara , Mexico
05.2023 - 02.2024
- Led cross-functional teams, including engineers and program managers, to design market-driven products, increasing project efficiency by 20%.
- Developed and implemented KPIs and productivity benchmarks, boosting service levels by 10%.
- Streamlined communication with stakeholders, resolving logistics and shipment planning issues effectively, and reducing delivery delays by 15%.
- Presented strategic outcomes and project successes to senior leadership, fostering client confidence and satisfaction.
JUNIOR ORDER MANAGEMENT COORDINATOR
FLEXTRONICS
Guadalajara , Mexico
11.2021 - 05.2023
- Ensured timely shipment planning and execution, maintaining accurate tracking and proof of delivery records.
- Reducing lead times by 15%.
- Coordinated with suppliers and internal teams to resolve order management issues, enhancing customer satisfaction by 12%.
- Conducted KPI analysis to identify and address gaps in shipping strategies, contributing to a 10% improvement in operational performance.
- Delivered concise reports to corporate leadership, highlighting critical operational metrics, and solutions.
PROGRAM MANAGEMENT
FLEXTRONICS
Guadalajara , Mexico
12.2020 - 11.2021
- Partnered with cross-functional teams to align product development with market demands and company goals, improving customer satisfaction by 15%.
- Maintained compliance with corporate processes and program management best practices, leading to a 10% reduction in project risks.
- Anticipated risks by analyzing financial trends, enabling proactive decision-making, and resource allocation.
- Designed and delivered presentations outlining program milestones and key achievements.
- Management of the Customer Focus Team, product monitoring in the production line, monitoring and request of shipments, planning, and strategy.
TRADE MARKETING
CAMPARI
Guadalajara, Mexico
08.2019 - 08.2020
- Directed a team of 10 trade marketing professionals, achieving a 15% increase in sales through innovative campaigns and promotional strategies.
- Partnered with brand managers to design and execute impactful marketing initiatives, resulting in a 20% improvement in brand visibility.
- Optimized point-of-sale performance by developing tailored pricing strategies and trade marketing investments, contributing to a 12% turnover increase.
- Established ROI-driven processes to evaluate the effectiveness of marketing campaigns and promotional activities, increasing efficiency by 18%.
- Collaborated with sales and marketing teams to streamline processes, supporting client acquisition and retention.
- Carry out briefs, coordination, and purchase orders for promotions, stands, POP materials, activations, and sampling.
Education
MBA -
University Canada West
Vancouver, BC06-2025
Bachelor of Business Administration And Strategy -
ITESM
Guadalajara, México 01.2020
Certificate - International Business
ITESM
Guadalajara, México 12-2019
Certificate - Retail
ITESM
Guadalajara, México05-2019
Skills
- Strategic Planning
- Digital Marketing
- Team Leadership
- Data Analysis
- Client Relationship Management
- KPI Optimization
- Multi-Channel Marketing
- Project Management
- Trade Marketing Strategy
Languages
English
Full Professional
Spanish
Native/ Bilingual
Affiliations
- Pilates Enthusiast and Wellness Advocate: Actively engage in promoting physical and mental health through pilates and journaling practices.
- Volunteer at Animal Shelter: Actively participated in community service, supporting the welfare of animals and promoting adoption.
- Travel Enthusiast and Cultural Explorer: Immersed in diverse cultures and experiences during time studying and working abroad.
- Podcast Creator: Launched "Arte y Alma," a podcast that bridges art and mental well-being, encouraging listeners to explore their creative sides.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
PROGRAM MANAGEMENT
FLEXTRONICS
05.2023 - 02.2024
JUNIOR ORDER MANAGEMENT COORDINATOR
FLEXTRONICS
11.2021 - 05.2023
PROGRAM MANAGEMENT
FLEXTRONICS
12.2020 - 11.2021
TRADE MARKETING
CAMPARI
08.2019 - 08.2020
MBA -
University Canada West
Bachelor of Business Administration And Strategy -
ITESM
Certificate - International Business
ITESM
Certificate - Retail
ITESM
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