Karla Ruiz
San Francisco
Summary
Dynamic Sales Merchandising Manager with extensive eCommerce experience and a proven track record. Adept at cultivating vendor relationships, leveraging data analysis, and implementing innovative merchandising strategies to drive substantial revenue growth. Skilled in teamwork, negotiation, and developing tailored solutions that enhance customer satisfaction, foster loyalty, and optimize product visibility and sales performance across digital and brick & mortar channels.
Overview
7
7
years of professional experience
Work History
Sales Merchandising Manager
Advantage Solutions Sales And Marketing
07.2023 - Current
- Developed and executed in-person merchandising strategies to maximize product visibility and sales opportunities across multiple retail locations, resulting in significant revenue gains.
- Cultivated and maintained strong relationships with key vendors, ensuring timely delivery of promotional materials and optimized product placement.
- Analyzed sales data and market trends to identify top-performing products and recommend strategic assortment adjustments to increase sales and profitability.
- Utilized a consultative sales approach to understand client needs and develop tailored solutions, resulting in increased customer satisfaction and loyalty
Junior Web Developer
Uniex Inc.
04.2023 - Current
- Spearheaded website development initiatives focused on enhancing user experience (UX) and driving online sales, resulting in increased customer engagement and conversion rates.
- Implemented A/B testing methodologies on product pages and promotional banners, yielding a 20% increase in click-through rates and a 10% lift in conversion rates.
- Leveraged Google Analytics to analyze customer behavior, identify opportunities to optimize product placement and promotions, leading to a 15% increase in average order value.
- Developed and presented data-driven insights to stakeholders, influencing strategic decisions related to website optimization and customer engagement. (Website)
General Store Manager
Siren Boutique
12.2020 - 06.2023
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Provided excellent customer service, promoting membership loyalty and increasing customer satisfaction rates.
- Supervised and effectively trained 10-20 employees to decrease process lags and boost productivity.
- Kept inventories accurate with daily cycle counts and regular audits to identify and resolve variances.
- Oversaw all aspects of store operations, including merchandising, inventory management, and sales, ensuring a seamless and customer-centric shopping experience.
- Developed and executed digital marketing strategies, including email campaigns and social media, to enhance brand visibility and drive sales, resulting in increased brand awareness and customer acquisition.
- Identified emerging fashion trends and collaborated with vendors to source unique and in-demand accessories, driving product innovation and differentiation.
- Negotiated pricing and terms with vendors to maximize profitability and ensure competitive pricing, demonstrating strong negotiation and financial acumen.
Assistant Manager of Operations
Designer Shoe Warehouse, DSW
06.2018 - 10.2020
- Taught employees how to collaborate on daily job tasks and achieve service targets.
- Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every customer.
- Coordinated with General Manager in different operational issues and promotional activities.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Managed all visual merchandising efforts within the store to create an engaging and customer-centric shopping experience, aligning with DSW's brand standards and maximizing product visibility.
- Implemented targeted marketing campaigns to attract and retain customers, leveraging knowledge of DSW's customer base and brand.
- Directed in-store marketing initiatives, including promotional displays, signage, and events, to drive traffic and boost sales, contributing to revenue growth.
Education
High School Diploma -
Immaculate Conception Academy
San Francisco, CABachelor of Science - Digital Marketing
San Francisco State University
San Francisco, CA08-2022
Skills
- Google Analytics, Hubspot, Shopify
- Visual Merchandising, Trend Analysis, Negotiation, Product Assortment Planning, Lead Generation
- Web Development (HTML), Graphic Ilustration
- Vendor Communication, Relationship Management, Presentation Skills
- Inventory Management, Strategic Planning
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Sales Merchandising Manager
Advantage Solutions Sales And Marketing
07.2023 - Current
Junior Web Developer
Uniex Inc.
04.2023 - Current
General Store Manager
Siren Boutique
12.2020 - 06.2023
Assistant Manager of Operations
Designer Shoe Warehouse, DSW
06.2018 - 10.2020
High School Diploma -
Immaculate Conception Academy
Bachelor of Science - Digital Marketing
San Francisco State University