Karla Medrano
Chula Vista,VER
Summary
Creative Visual Manager committed to employing effective visual strategies and techniques to drive sales. Well-versed in creating display designs and assessing customer needs. Imaginative and resourceful professional with 13 years of experience driving brands forward with innovative visual concepts.
Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
Work History
Visual Manager of Operations
Forever21 - Plaza Bonita (2018)
Las Americas Premium Outlets
01.2019 - Current
- Work directly with Store Manager to set the visual presentation of the store through refixture, merchandising, floor set planning and execution, replenishment, launches, updates, shipment, LP and service.
- Oversees all window execution, installs and styling of all window and interior mannequins, this includes making presentation adjustments based on store design type and level, contributing to strong brand identity and increased customer interest.
- Analyzed field merchandise reports and made necessary product placement/adjustments based on selling and field merchandise reports to enhanced customer experience and maximized sales.
- Implemented creative solutions to address space limitations while maintaining an impactful visual presence true to the brand.
- Developed innovative visual merchandising strategies that drove foot traffic and boosted overall store performance.
- Successfully met or exceeded company KPIs implementing merchandising knwoladge, contributing to overall business growth and performance.
- Collaborated with the sales team to optimize product placement, resulting in increased sales.
- Trained new employees on visual merchandising techniques, encouraging professional growth and development.
- Conducted weekly walkthroughs with store leadership teams to assess areas for improvement in presentation standards and provide constructive feedback for continuous enhancement of the store environment.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Proved successful working within tight deadlines and a fast-paced environment.
- Onboarded new employees with training and new hire documentation.
- Reviewed time records for 30 to 40 employees to verify accuracy of information.
- Uploaded time records into computer system and made adjustments to create accurate database for payroll processing functions.
- Coordinated new hire and termination processes to facilitate smooth operations.
- Control payroll to meet company's expectations and goals.
Sales Associate (2015), Assistant Manager (2016)
Timberland
Las Americas Premium Outlets
09.2015 - 01.2018
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Utilized cross-selling techniques to introduce customers to complementary products, increasing average transaction size.
- Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience.
- Report to the DM everynight with a business review and customer experiences
- Open and closing procedures.
- Maintaining merchandise and visual plan according to the company's standards.
- Executed merchandising and floor moves based on seasonal changes, business needs and trends.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Sales Associate, cashier, stock, accesorie’s specialist and visual merchandiser
Forever21 Las Americas Premium Outlets
07.2007 - 05.2014
- Provide day to day visual training, coaching and provide guidance to all members of the team
- Collaborated with management on a regular basis to strategize best ways to increase traffic and sales
- Facilitated sell-off of obsolete and overstock inventory through attractive displays and markdowns strategies
- Team up with stock members to sort all items properly for business needs
- Supervise the sales floor with other members of management
- Mapping floorsets with Visual Manager and executing according to standards
- Dress mannequins and use appropriate lighting to display merchandise and create eye-catching moments.
Education
Skills
- Creative Direction
- Staff Management
- Decision-Making
- Schedule Management
- Window Display Design
- Business Administration
- Task Delegation
- Customer Service
- Hiring and Training
- Project Planning
- Multitasking
- Time Management
- Friendly, Positive Attitude
- Supervision and leadership
- Training and Development
- Proven ability to learn quickly and adapt to new situations
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Visual Manager of Operations
Forever21 - Plaza Bonita (2018)
01.2019 - Current
Sales Associate (2015), Assistant Manager (2016)
Timberland
09.2015 - 01.2018
Sales Associate, cashier, stock, accesorie’s specialist and visual merchandiser
Forever21 Las Americas Premium Outlets
07.2007 - 05.2014