Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Karla Garcia

Karla Garcia

México

Summary

Dynamic business development professional with a proven track record of driving growth and uncovering lucrative opportunities. Expertise in strategic planning, market analysis, and client relationship management, complemented by a strong emphasis on collaboration and results-oriented approaches. Recognized for exceptional leadership, negotiation, and communication skills while adeptly navigating industry trends and customer demands. Committed to leveraging emerging technologies and innovative solutions to enhance productivity and exceed sales goals in fast-paced environments.

Overview

10
10
years of professional experience

Work History

Business Development Executive

Membroz Latinoamerica
07.2025 - Current
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
  • Increased client base by identifying and pursuing new business opportunities through market research and networking.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Communicated directly with customers and partners to build strong business networks and relationships.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
  • Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
  • Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
  • Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
  • Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in the company''s offerings.
  • Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.

Sales Director | Hospitality Solutions

Sabre Corporation
12.2023 - 06.2025
  • Generate qualified leads, through cold calls, attractive emails and creative searches for potential customers
  • Manage prospect communication and Pipeline in Salesforce (CRM).
  • Present live hospitality solutions through video call demonstrations.
  • Immediately contact the leads received, converting 60% into a sales contract
  • I keep my pipeline up to date with comments, possible sales dates, always aiming to achieve quarterly objectives
  • I maintain active communication with the different departments in order to keep the sales process as short as possible, I’ve realized that the faster I can do the process, best the results.
  • I have managed to sell customers Integral solutions with more than 4 active products in them.
  • I make proposals according to what the custumer needs, which allows me easily to negotiate and closing deals.
  • Negotiate contracts.
  • Close deals.
  • I achieve my quarterly goals
  • Attend tradeshows, marketing events, and fairs or expos for the hospital sector

Senior Sales Executive

HRS International
11.2021 - 11.2023
  • Cold prospecting with potential clients through different channels such as cold calling, LinkedIn, trade fairs, expos, etc.
  • I make more than 30 daily calls searching business opportunities
  • Constant monitoring and attention to existing client portfolio
  • Scheduling DEMOS or remote presentations with those interested in the product
  • I keep my Pipeline up to date, always focused on achieving sales FORECAST
  • I deal with commercial managers, IT managers and any decision maker part of the process.
  • Having warm relationships with different hotel directors and managers
  • After completing the respective DEMOS, I send commercial proposals, close the business and sign the contract.
  • I analyze each client and above all, I quantify the benefits of their investment, providing them with the security they are looking for when investing.
  • Every day I carry out market research, update occupancy levels, and relevant information for the sector that allows me to have strong closing tools.
  • I follow up on implementations, as well services with the Operations department, always seeking total customer satisfaction.
  • I follow up on submitted proposals, updating status and comments in internal CRM Sonata & Hubspot
  • Achieving an average closure of 30% of the proposals sent
  • I maintain constant training on the product.

Senior Account Manager

Bodas.com.mx / Weddingwire.com
06.2017 - 06.2021
  • Growth of the South Zone of the country, since the beginning of my management, the area grew by 60%, reaching monthly goals and exceeding them, mainly by creating New Business contracts.
  • Qualifying outbound opportunities and develop a strong demo pipeline via phone, email and personal communications.
  • According to our database and above all looking for new clients, manage to reach goals selling more than 190 annual contracts, an equivalent to $3.5k of new business sales plus renovations, I carried out negotiations with Commercial Directors of renowned Hotels in Riviera Maya and southern part of the country.
  • Contact clients from our database and new business, scheduling appointments and presentation calls most of them with Hotels Directors and Wedding Managers introducing them the platform, presenting statistics and all information they need to trust in me and in the company, make them invest their budget in one personalized plan.
  • Management of KPI and sales funnel making more calls and appointments to achieve goals
  • Closing contracts and monitoring the payment made through the mercado Pago platform
  • Constant communication with all departments involved in the sales process and after – sales, seeking total complete customer satisfaction every time.
  • CRM (Salesforce) update with key comments from existing accounts for knowledge of all areas involved in the process.
  • Monitoring and constant updating of FORECAST according to monthly sales prospect.

Groups and Wedding coordinator

Grand Velas Riviera Maya
01.2016 - 06.2017
  • Follow up to leads received, contacting and profiling groups & bridesto see if they enter in the VIP profile of clients who the Hotel was looking for.
  • Making special proposal for brides with optimal profile for be one of our brides.
  • Closing sales, contract monitoring, payments and carrying out events
  • Follow up of the sales process according to the Hotel’s internal processes. Delivery the wedding file to the in-charge coordinator wedding or group event

Education

Law Degree Truncated -

ITAM
06.2009

Skills

  • Communication
  • Persuasive
  • Strong negotiation
  • Persistence
  • Determined
  • Sales Closer
  • Teamwork
  • Team leadership
  • Negotiations
  • Excellent listening skills

Accomplishments

  • Increased customer base by 100 % by expanding market to include Latam,
  • Achieved record-high client growth in 2024 by developing a comprehensive sales and marketing plan.
  • Supervised team of 6 staff members.
  • Achieved 100% goal by completing 3 X 1 Sales Funnel with accuracy and efficiency.

Languages

Spanish
Native or Bilingual
English
Professional Working
French
Limited Working

Timeline

Business Development Executive

Membroz Latinoamerica
07.2025 - Current

Sales Director | Hospitality Solutions

Sabre Corporation
12.2023 - 06.2025

Senior Sales Executive

HRS International
11.2021 - 11.2023

Senior Account Manager

Bodas.com.mx / Weddingwire.com
06.2017 - 06.2021

Groups and Wedding coordinator

Grand Velas Riviera Maya
01.2016 - 06.2017

Law Degree Truncated -

ITAM

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Karla Garcia