Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Karla Ayala

Winnipeg,MB

Summary

Professional in retail management with solid background in operations and leadership. Known for optimizing store performance through effective team collaboration and strategic planning. Strong in inventory management, customer service, and staff training. Adaptable to changing environments, ensuring consistent achievement of business goals.

Overview

24
24
years of professional experience

Work History

Assistant Store Manager

Hudson's Bay
09.2024 - 06.2025
  • Supported daily store operations by assisting with inventory management and product displays.
  • Collaborated with department managers to ensure customer satisfaction and address inquiries promptly.
  • Assisted in training new staff on store policies, procedures, and customer service standards.
  • Assisted the sales management team to maintain visual merchandising standards and promotional displays.
  • Supported General Manager by leading the Sales management team to follow the store business plan by maximize sales and gross profit per square foot, return on investment and gross profit.
  • Supported budget management by tracking expenditures and optimizing resource allocation.

Marketing Manager

Hudson's Bay
06.2024 - 09.2024
  • Developed and executed marketing campaigns to enhance brand visibility.
  • Conducted market research to identify customer preferences and trends.
  • Collaborated with cross-functional teams to align marketing strategies with business objectives.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Analyzed campaign performance data to adjust tactics and maximize ROI.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.

Associate Manager

Hudson's Bay
09.2021 - 06.2024
  • Managed daily operations to ensure optimal store performance and customer satisfaction.
  • Coordinated team schedules to enhance productivity and meet staffing needs effectively.
  • Implemented inventory management processes to maintain accurate stock levels and reduce shrinkage.
  • Analyzed sales data to inform strategic decisions regarding merchandising and product placement.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal resource allocation.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Lead Associate

Hudson's Bay
09.2020 - 09.2021
  • Led team in executing operational strategies to enhance service delivery and customer satisfaction.
  • Analyzed operational data to identify trends and recommend solutions for increased efficiency.
  • Evaluated team member performance regularly, providing constructive feedback for continuous improvement.
  • Led cross-functional teams for successful project completion, ensuring timely delivery and high-quality results.
  • Increased employee retention by fostering a positive work environment and recognizing outstanding performance.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
  • Assisted with new hire processing and existing training programs.
  • Served as corporate liaison for finance, IT, and marketing departments.

Sales Associate

Hudson's Bay
04.2019 - 09.2020
  • Assisted customers in selecting products, providing tailored recommendations to enhance shopping experience.
  • Processed transactions using point-of-sale systems, ensuring accuracy and efficiency in cash handling.
  • Maintained product displays and inventory organization, optimizing store layout for increased visibility.
  • Collaborated with team members to meet sales goals and enhance overall customer service quality.
  • Resolved customer inquiries and complaints promptly, ensuring satisfaction and retention through effective communication.

Restaurant Manager

Original George's Burgers and Subs
04.2001 - 12.2018
  • Oversaw daily restaurant operations, ensuring compliance with health and safety regulations.
  • Trained and mentored staff to enhance service quality and operational efficiency.
  • Developed schedules to optimize workforce management and minimize labor costs.
  • Implemented inventory control procedures, reducing waste and improving stock accuracy.
  • Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
  • Carefully interviewed, selected, trained, and supervised staff.
  • Reconciled cash and credit card transactions to maintain accurate records.
  • Correctly calculated inventory and ordered appropriate supplies.

Education

High School Diploma -

Colegio Santa Teresa De Jesus
El Salvador
10-1995

Skills

  • Analytical problem-solving
  • Sales performance improvement
  • Customer service expertise
  • Effective time management
  • Effective goal development
  • Workforce training
  • Skilled in organizing schedules
  • Strategic decision-making
  • Goal-oriented planning
  • Team leadership

Languages

Spanish
Native or Bilingual

Timeline

Assistant Store Manager

Hudson's Bay
09.2024 - 06.2025

Marketing Manager

Hudson's Bay
06.2024 - 09.2024

Associate Manager

Hudson's Bay
09.2021 - 06.2024

Lead Associate

Hudson's Bay
09.2020 - 09.2021

Sales Associate

Hudson's Bay
04.2019 - 09.2020

Restaurant Manager

Original George's Burgers and Subs
04.2001 - 12.2018

High School Diploma -

Colegio Santa Teresa De Jesus

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Karla Ayala