KARISHMA SINHA
Toronto,Canada
Summary
Dynamic Senior Client Communication Strategist with a proven track record at ValuLink LLC, driving 100% of sales targets and enhancing client retention through strategic account planning and consultative sales. Expert in market segmentation and analytics, delivering impactful solutions that foster business growth and elevate client engagement.
Overview
19
19
years of professional experience
Work History
Senior Client Communication Strategist
ValuLink LLC
Dallas, USA
01.2023 - Current
- Company Overview: ValuLink LLC is a U.S.-based business performance and financial services firm offering valuation, compliance, and strategic consulting to finance leaders and high-growth companies.
- Achieved 100% of monthly sales targets by converting 16–25 qualified leads per month (avg. deal size: $10K), contributing over $300K in annual pipeline revenue.
- Designed and launched a sponsor referral engine for Finance Executives International, leading to a 40% increase in referral traffic and helping partners exceed engagement KPIs.
- Conducted market segmentation and intelligence in Utah’s agritech sector, improving campaign precision and generating 20+ new qualified leads per quarter in a niche vertical.
- Executed CFO networking events that resulted in a 50% growth in local account acquisition, directly aligning with account-based marketing strategies.
- Developed tailored C-suite messaging and proposals that delivered a 25% higher conversion rate compared to generalized outreach.
- Collaborated with marketing, client success, and sales operations teams to ensure seamless campaign execution, resulting in 100% client retention and $50K+ in upsell pipeline from existing accounts.
- ValuLink LLC is a U.S.-based business performance and financial services firm offering valuation, compliance, and strategic consulting to finance leaders and high-growth companies.
Digital Project Manager / B2B SaaS Account Manager
Channels Brief Consulting
, Remote
01.2015 - 01.2023
- Company Overview: Channels Brief Consulting worked with North American SaaS, fintech, and education technology clients to optimize their digital marketing operations, CRM workflows, and B2B outreach strategies.
- Led strategic planning for 50+ SaaS accounts across North America with 95% retention rate and 30% YoY revenue growth.
- Directed SEO and email marketing campaigns for U.S.-based finance and healthcare clients, increasing ROI by 20–55%.
- Trained client teams on digital marketing tools (SEMrush, CMS platforms), resulting in improved campaign autonomy and a $10K annual savings.
- Automated email funnels that increased conversion rates by 55%, generating $20K+ in revenue per quarter.
- Led CRM and email platform integration projects (AWeber, Infusionsoft), improving data visibility and efficiency across 60+ teams.
- Oversaw the API integration of promotional systems, reducing manual processes by 40% and improving customer response times.
- Negotiated project contracts in creative/media, including a music licensing deal that aligned financial targets with client budgets.
- Channels Brief Consulting worked with North American SaaS, fintech, and education technology clients to optimize their digital marketing operations, CRM workflows, and B2B outreach strategies.
Marketing Support Manager
ValuLink LLC
Dallas, USA
01.2013 - 01.2014
- Reviewed and interpreted QA and survey data to generate actionable campaign insights used by the VP of Marketing.
- Supported execution of 30+ strategic marketing campaigns targeting SMBs in finance, consulting, and M&A.
- Partnered with executive leadership to streamline client communication and meeting coordination, leading to a 30% revenue uptick.
Director, Account Planning
WPP Group Asia
Delhi
01.2010 - 01.2012
- Company Overview: WPP Group is a global marketing communications leader serving top-tier brands across sectors such as FMCG, healthcare, and telecommunications.
- Managed regional accounts in pharma, telecom, and FMCG sectors, increasing revenue by 30% and overseeing $300K+ budgets.
- Leveraged Nielsen data to deliver tailored, multi-market media strategies that drove customer acquisition and market share growth.
- Built high-value partnerships with major advertising clients, using TV and digital analytics to support business development.
- Implemented integrated campaigns that resulted in a 25% increase in partner brand performance.
- Coordinated product positioning across Asia Pacific markets, aligning media strategy with local consumer behaviors.
- Presented strategic insights to senior clients, increasing client renewals and expansion into new regions.
- Championed digital transformation across legacy campaigns, transitioning key accounts to new performance marketing models.
- WPP Group is a global marketing communications leader serving top-tier brands across sectors such as FMCG, healthcare, and telecommunications.
Product Marketing Consultant
PayPal
Raleigh, USA
01.2009 - 01.2010
- Company Overview: PayPal is a global digital payment platform serving over 400 million active users across 200+ markets.
- Spearheaded GTM strategies for three new payment products, increasing adoption by 20% through bundled incentive offers.
- Designed and launched PayPal Direct Debit using research insights on security and user experience.
- Collaborated with cross-functional teams to gather 200+ product feedback points, directly influencing roadmap improvements.
- Led promotional campaigns tailored for North American markets, aligning financial tools with SMB user needs.
- Created training materials and internal guides to support sales enablement and improve customer onboarding.
- Conducted A/B testing and post-launch assessments to refine product-market fit and pricing strategies.
- Partnered with compliance and product risk teams to ensure alignment with financial regulations in new product launches.
- PayPal is a global digital payment platform serving over 400 million active users across 200+ markets.
Associate Account Director
RMG Connect (JWT/WPP Group)
Hong Kong , India
01.2006 - 01.2008
- Company Overview: RMG Connect, a subsidiary of WPP Group, specialized in CRM, digital strategy, and loyalty marketing for global clients.
- Directed campaign strategy for FedEx and GSK’s loyalty programs in Asia-Pacific, acquiring 30,000+ new members.
- Implemented CRM software integration across multinational clients, optimizing campaign delivery and tracking.
- Benchmarked Asia-Pacific markets to redesign the FedEx Customer Loyalty Program, aligning with best practices.
- Managed $250K+ budgets for media and production spend while driving campaign ROI through targeted segmentation.
- Developed campaign performance dashboards that enabled real-time optimization of email and SMS tactics.
- Partnered with creative and tech teams to deliver cross-channel experiences aligned with global brand guidelines.
- Mentored account coordinators and junior strategists, supporting their development and contributing to team continuity.
- RMG Connect, a subsidiary of WPP Group, specialized in CRM, digital strategy, and loyalty marketing for global clients.
Education
MBA - Market Analysis & Strategy
Duke University – Fuqua School of Business
Raleigh, North Carolina 01.2010
Master in Personnel Management - First Class
Symbiosis Institute of Business Management
Pune, India01.1999
BA - Economics Honours
St. Xavier’s College, Mumbai
Mumbai, India01.1997
Skills
- Client Relationship Management
- Strategic Account Planning
- Executive Engagement
- Key Account Retention
- Client Needs Assessment
- Business Development
- Sales Strategy
- Proposal Development
- Solution Selling
- Upsell
- Expansion
- Consultative Sales
- Analytics
- Forecasting
- P&L Ownership
- KPI Monitoring
- ROI Analysis
- Market Segmentation
- Business Insight
- Cross-functional Leadership
- Marketing Integration
- Sales & Ops Alignment
- Stakeholder Communication
- GTM Strategy
- Digital Tools
- Technical Proficiency
- Salesforce
- HubSpot
- AWeber
- SEMrush
- Infusionsoft
- MS Office
- Data Visualization
Awards
- Fellowship Recipient, Canadian Prime Minister’s Office – Volunteer Strategy
- Flamethrower Award, Times Innovative Media – $1M Honda Sponsorship
- Judge, Duke Start-Up Challenge – 4+ years
- Canadian Employment Connections – Sales & Marketing Program (2017)
Timeline
Senior Client Communication Strategist
ValuLink LLC
01.2023 - Current
Digital Project Manager / B2B SaaS Account Manager
Channels Brief Consulting
01.2015 - 01.2023
Marketing Support Manager
ValuLink LLC
01.2013 - 01.2014
Director, Account Planning
WPP Group Asia
01.2010 - 01.2012
Product Marketing Consultant
PayPal
01.2009 - 01.2010
Associate Account Director
RMG Connect (JWT/WPP Group)
01.2006 - 01.2008
MBA - Market Analysis & Strategy
Duke University – Fuqua School of Business
Master in Personnel Management - First Class
Symbiosis Institute of Business Management
BA - Economics Honours
St. Xavier’s College, Mumbai
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