Karine Pataro
Social Media Specialist
London,Ontario
Summary
Marketing Specialist with 5 years of experience in developing and executing strategic marketing campaigns. Demonstrates proven communication and interpersonal skills by establishing meaningful work relationships with all stakeholders. Proficient in Adobe Creative Suite and experienced in utilizing various social media platforms, including Meta ads and Google Analytics, to drive engagement and foster brand growth. Highly motivated with a strong ability to independently complete assigned tasks on time, paying considerable attention to detail. A quick learner with a detail-oriented approach and the capability to adapt to new processes within short time frames. Knowledgeable Social Media Manager skilled in executing social media strategies across multiple platforms. Shows excellent time management and collaboration skills. Adapts easily to new information and branding changes while consistently surpassing targets for engagement, acquisition, and retention.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Social Media Specialist
School of Public Safety
01.2024 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Assist in developing, implementing, and managing the SOPS social media strategy to enhance brand reputation with the business community, students, parents, and other influencers
- Communicate event and social media campaign information to management, escalating issues/decisions as required
- Create and maintain a content library
- Support staff in the development and execution of other marketing-related initiatives as needed
- Use editing and graphic design tools to create content and visuals for social media channels
Social Media Manager
Haastari Comunica
02.2017 - 02.2023
- Manage social media accounts
- Monitor the company’s online presence
- Conceptualize and execute social media campaigns
- Use editing and graphic design tools to create content and visuals for social media channels
Digital Communication and Marketing
Nations Help
11.2016 - 01.2020
- Create graphic materials for digital communication
- Produce texts and announcements
- Contribute ideas during strategic communication plan sessions and marketing campaigns
- Assist other team members in achieving team goals
Education
Business Marketing Diploma (Co-op) - Marketing
Fanshawe College
London, Ontario 05.2023 - 4 2025
Bachelor’s Degree - Advertising and Communication
Una University
Belo Horizonte, Brazil 08.2014 - 1 2017
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- Power Point
- Social Media Platforms
- Campaign management
- Digital marketing
- Social media management
- HootSuite
- Meta Ads and Google
- Content creation
- Photo and video editing
- Social media strategy
Certification
Worker Health and Safety Awareness in 4 Steps, 05/01/23, Ministry of Labour, Immigration, Training and Skills Development – Ontario
Timeline
Social Media Specialist
School of Public Safety
01.2024 - Current
Business Marketing Diploma (Co-op) - Marketing
Fanshawe College
05.2023 - 4 2025
Social Media Manager
Haastari Comunica
02.2017 - 02.2023
Digital Communication and Marketing
Nations Help
11.2016 - 01.2020
Bachelor’s Degree - Advertising and Communication
Una University
08.2014 - 1 2017
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