Karina Medina da Cruz
North Vancouver,Canada
Summary
Experienced Supply Chain and Demand Planning professional with over 15 years of progressive responsibility in multinational companies across North America and Brazil. Proven expertise in managing end-to-end supply chain operations, including demand forecasting, inventory optimization, capacity planning, vendor relationship management, and international logistics. Skilled in cross-functional collaboration with sourcing, merchandising, and global offices to deliver aligned supply solutions that support business growth and customer satisfaction. Advanced proficiency in Excel and ERP systems supports data-driven decision making and process automation to enhance operational efficiency.
Overview
16
16
years of professional experience
Work History
Supply Planner
Arc’teryx
North Vancouver, Canada
11.2021 - Current
- Manage relationships with multiple global suppliers to ensure optimal inventory flow and on-time delivery aligned with merchandising strategies.
- Collaborate closely with Sourcing, Merchandising, Raw Material Supply Planning and Hong Kong Office teams to develop and execute short- and long-term capacity and production plans, aligning demand forecasts with vendor constraints and business objectives.
- Own and continuously enhance the 12-18 month capacity planning tool, improving data accuracy and forecasting processes to support strategic assortment and inventory decisions.
- Develop automated reporting dashboards and standardized communication materials to facilitate vendor management and provide actionable insights to leadership and cross-functional teams.
- Implement and maintain Supply Planning SOPs incorporating data automation to streamline workflows and increase operational efficiency.
- Actively pursue leadership opportunities by presenting insights and recommendations to cross-functional teams, supporting decision-making and continuous improvement.
- Demonstrate advanced proficiency in Excel, including data analysis, pivot tables, complex formulas, and process automation to enhance reporting accuracy, streamline workflows, and support data-driven decision-making.
Senior Purchasing Coordinator
Kartners Bathroom Accessories
North Vancouver, Canada
10.2020 - 11.2021
- Implementing a system to manage and monitor inventory levels, increasing the stock availability from 80% to 98% in one year;
- Managing forecasts, seasonal plans, and promotions with suppliers and sales teams of more than 7,000 SKUs;
- Coordinating with suppliers for product availability, ensuring that all procured items meet the required quality, standards, and specifications.
- Establishing work schedules and procedures, and resolve work-related issues in Supply Chain & Operations;
- Driving Monthly Reports (shipments forecast, demand planning, inventory analysis), KPIs, and dashboards;
- Effectively negotiating and communicating cross-functionally across the organization, coordinating with various functions to exceed objectives.
Purchasing Assistant
Kartners Bathroom Accessories
North Vancouver, Canada
11.2019 - 10.2020
- Tracked and maintained computerized record of purchases, including quantities ordered, received, shipping information, and costs associated with purchases.
- Checked deliveries against purchase orders to ensure that all materials have arrived intact and in the ordered quantity.
- Contacted vendors to follow up on late or missing shipments or to report damaged goods.
- Monitored the company’s inventory levels to determine when new purchases should be scheduled.
- Ensured all deliveries satisfy purchase orders and report any back-ordered or missing products.
- Monitored inventory levels of materials used on a regular basis.
- Supported, promoted and contributed to the continuous improvement of the company business operations and relationships.
Operations Coordinator
Life Fitness
Sao Paulo, Brazil
05.2017 - 11.2018
- Managed Brazil S&OP, international logistics and warehouse for spare parts and finished Goods (~ 40,000 skus);
- Maintained demand planning and updated planning premises to control goods availability and inventory costs, the availability was increased from 67% to 93%;
- Monitored and managed 3rd party warehouse and managed annual physical inventory counting with over USD 5 million in finished goods;
- Supervised import taxes, rules, laws to mitigate risks, reporting to the International Trade Compliance department;
- Coordinated efforts to ensure the import (ocean and air shipments) transactions are in compliance with Brazilian Local legislation through daily transactions;
- Drove various KPI’s of import, inventory turns, obsolete items to give managers directions to achieve company’s goals, cutting the total inventory by 30%, from USD 7 million to USD 5 million;
- Led a team of 2 people with motivation and gave them continuous feedback about their performance and company’s strategy.
Demand Planning & Forecast Analyst
Life Fitness
Sao Paulo, Brazil
03.2015 - 05.2017
- Processed and monitored purchase orders to ensure good and spare parts are transacted correctly and on time;
- Worked closely with sales to assist in the analysis and projection of customer demand;
- Developed, maintained and optimized the planning tools to achieve required service levels whilst retaining controls of costs and inventory levels;
- Drove a Monthly Pipeline Report (shipment forecast), Inventory KPIs and dashboards.
- Managed the product life cycle, coordinating the introduction of new products and phase out of old;
- Liaised with overseas manufacturing sites reviewing capacity, identified and resolved any issues as required;
- Monitored and maintained the accuracy of inventory at all levels to assist in maintaining minimum and maximum levels of goods.
Supply Chain & Customer Service Specialist
SAMSUNG
Sao Paulo, Brazil
01.2013 - 03.2015
- Managed the supply chain process, from allocating new orders, scheduling until delivering to customer;
- Responsible for monitoring sales orders against production availability;
- Monitored customer returns, avoiding any refusals and partial returns;
- Interacted with several areas (Logistics, Sales, Credit, Tax and Production), analyzing the delivery and billing processes to identify opportunities for operations improvements;
- Supervised weekly and monthly shipments in order to check any issue on stock availability;
- Created and drove reports and KPIs to check improvements and issues on the process;
- Managed internal meetings, showing weekly KPIs and internal and external issues with action plans.
Material Planning Analyst
DIEBOLD
Sao Paulo, Brazil
09.2009 - 04.2012
- Analyzed backlog of sales and verify the need for manufacturing using systematic planning Production - MRP;
- Placed manufacturing orders to row materials based on sales needed;
- Monitored daily production plan to mitigate any unavailability of items;
- Worked closely with import area to follow-up in transit;
- Analyzed the more assertive modal shipping with logistics department;
- Drove and manage reports on Microsoft Excel (VBA);
- Created KPIs to control the demand planning process.
Education
North American Business Management Post Baccalaureate Program -
Capilano University
North Vancouver, BC07.2020
Industrial Administration Post Baccalaureate Program -
University of São Paulo
Sao Paulo, Brazil09.2015
Bachelor of Business Administration -
FECAP - Fundacao Escola Comércio Alvares Penteado
Sao Paulo, Brazil12.2011
Skills
- Microsoft Office Suite
- Expertise in Excel
- Data analysis
- ERP software
- MRP
- SAP
- Dynamics AX
- Capacity planning
- Demand forecasting
- Cross-functional collaboration
- Supplier relationship management
- Inventory management
Timeline
Supply Planner
Arc’teryx
11.2021 - Current
Senior Purchasing Coordinator
Kartners Bathroom Accessories
10.2020 - 11.2021
Purchasing Assistant
Kartners Bathroom Accessories
11.2019 - 10.2020
Operations Coordinator
Life Fitness
05.2017 - 11.2018
Demand Planning & Forecast Analyst
Life Fitness
03.2015 - 05.2017
Supply Chain & Customer Service Specialist
SAMSUNG
01.2013 - 03.2015
Material Planning Analyst
DIEBOLD
09.2009 - 04.2012
North American Business Management Post Baccalaureate Program -
Capilano University
Industrial Administration Post Baccalaureate Program -
University of São Paulo
Bachelor of Business Administration -
FECAP - Fundacao Escola Comércio Alvares Penteado