Karin Rossi Galata
Newmarket
Summary
Accomplished Senior Sales and Operational Leader, offering 20 years of experience in combining cross-functional competencies in sales, new business development, staff management, operations, customer retention and financial management. Expert in boosting revenue, quality and performance. Successful in creating and executing standard operating policies and procedures to positively impact organizational goals. Dependable leader with skills to develop, coach & motivate staff while interfacing with executives at all levels. Sales professional with proven ability to drive national sales initiatives and foster client relationships. Known for strong focus on team collaboration and achieving results through strategic planning and execution. Reliable, adaptable, and skilled in market analysis and customer engagement.
Overview
18
18
years of professional experience
Work History
National Sales Specialist
Sunrise Senior Living
09.2023 - Current
- Support Sales and marketing efforts across 60+ retirement communities in Canada and the USA.
- Mentor Sales Directors and New Hires, providing guidance on best practices and strategies for success.
- Analyzed market trends to identify emerging opportunities for increased sales performance.
- Worked with sales team and management, to collaboratively reach targets, consistently meeting or exceeding corporate quotas.
- Contributed to marketing, community outreach, sales and brand promotion.
General Manager
Chartwell Senior Residences
04.2022 - 09.2023
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs, delivering a net outcome of 20%+
- Implemented processes which boosted productivity and improved morale
- Managed budget implementations, employee reviews, training, schedules and vendor contracts
- Built strong relationships with resident families and community partners
- Exceeded occupancy goals MOM
General Manager
Sienna Senior Living
06.2020 - 02.2022
- Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions
- Received superior customer service satisfaction scores
- Managed budget implementations, employee reviews, training, schedules and contract negotiations
- Built strong relationships with resident families, and community stakeholders
- Exceeded occupancy goals MOM by 10% or greater
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth
Consultant
Senior Living Consulting
11.2018 - 05.2020
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities
- Liaised with customers, management and sales teams to better understand customer needs and recommend appropriate solutions
- Created detailed roadmaps of action items and project goals
- Increased revenue, occupancy and customer satisfaction scores by 10%+, MOM
Executive Director
Revera Senior Living
10.2016 - 10.2018
- Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
- Established and administered annual budget
- Received superior customer service satisfaction scores for 4 consecutive quarters
- Increased sales MOM by establishing goals, overseeing performance and increasing occupancy
- Trained, coached and mentored staff to support smooth adaption of new staffing calculator
General Manager/Publisher
Readers Digest
06.2014 - 09.2016
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
- Oversaw global product development and partner relationships, enabling footprint expansion into new markets
- Identified and capitalized on community business opportunities with effective networking
- Drove YOY business growth while leading operations, strategic vision and long-range planning
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets
- Transitioned print business to a digital business seeing growth of 1.5 million dollars
- Analyzed overall company7 operations and implemented a cost savings initiative of $850.000
Vice President of Sales and Operations
London Publishing
01.2010 - 05.2014
- Oversaw 30 community newspapers with full P&L responsibility
- Negotiated vendor contracts with annual cost savings of $1,000,000 annually
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue
- Created additional revenue streams by introducing new product lines and boosting revenue by 30%
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients
Vice President of Sales and Operations
Media Classified Corporation
09.2006 - 12.2009
- Responsible for all growth and new business development
- Successfully increased bottom line sales & profitability YOY, across all platforms by 20%
- Consistently achieved and exceeded the company's targets and goals with double and triple digit growth
- Recruited and led a team of high performance sales professionals
- Established processes, metrics and activity quotas to meet the company's business objectives
- Served as a key member of the leadership team, helping to build the overall company vision and culture
- Full responsibility for departmental P&L and overall profitability
Skills
- Sales & Operations Management
- Strategic Planning
- Business Development
- Leadership and Succession Planning
- Problem Resolution
- Budgeting & Financial Planning
- Teamwork / Collaboration
- Presentation and Communication Skills
Volunteer and Board Experience
Sick Kids - Leader
Gilda's Club - Committee Member
Make A Wish Foundation – Committee Member
Southlake Hospital - Palliative Care (Palliative Care Certification)
Margaret Bahen Hospice - York Region
Doane House Hospice - York Region
Mansfield Ski Club - Committee Member
Vividata - Board of Directors Member
Barrie Colts OMHA - Board of Directors Member
Kempenfelt Bay School - Board of Directors Member
Timeline
National Sales Specialist
Sunrise Senior Living
09.2023 - Current
General Manager
Chartwell Senior Residences
04.2022 - 09.2023
General Manager
Sienna Senior Living
06.2020 - 02.2022
Consultant
Senior Living Consulting
11.2018 - 05.2020
Executive Director
Revera Senior Living
10.2016 - 10.2018
General Manager/Publisher
Readers Digest
06.2014 - 09.2016
Vice President of Sales and Operations
London Publishing
01.2010 - 05.2014
Vice President of Sales and Operations
Media Classified Corporation
09.2006 - 12.2009
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