Karen Vickers

• Responsible for Canadian business managing team of Commerical Managers, providing guidance, coaching and support. 5 Direct Reports
• Developed and engaged colleagues around Vision of Growth to capture increased market share and command more internal resources
• Delivered +18% Net Sales growth in 2022 and expected to finish in 2023 flat to Plan given continued macro environment impacts
• Achieved sales goals by cultivating and securing new customer relationships in White space: Dollar channel , Electronics, Club
• Consolidated Brokers from 9 to 2 to drive efficiencies and develop deeper Partnerships

• Managed, supported and grew business relationships with existing accounts(Canadian Tire, Regional Accounts- London Drugs , Fed Coop, Save ON Foods, C&G Channel) and developed strategies to increase sales and revenue.
• Responsible for driving Sales through Customer/People Leadership to deliver on financial metrics and key Company objectives. 2 Direct Reports
• Secured 3 Yr Preferred Vendor agreement with Canadian Tire & Exclusive contracts with London Drugs (Specialty Batteries) , Best Buy and UGI Buying Group
• Delivered in 2021 GM of +271bps vs Plan
• Executed National Price Increase, On Time and In Full across all assigned customers
• Culture Champion for Canadian organization driving Engagement for colleagues and delivering on Energizer Culture Pillars
• Directed sales support staff in administrative tasks to help sales reps close deals

• Responsibility for category negotiations, promotional planning, in-store health and execution, trade spend management, presenting and monitoring innovation, JBP development and tracking, sales forecasting for assigned accounts: Shoppers Drug Mart & Canadian Tire
• Maximize 3 Yr Preferred Vendor Agreement with Canadian Tire by implementing processes and support such as CPFR, Quarterly Promo recommendations. Core Display offerings. Delivered improved ROI for Energizer by renegotiating Promo spend in existing contract
• Forecasted sales and established processes to achieve sales objectives and related metrics
• Trained sales support staff on Canadian Tire Portal - Vendor Gateway
• Canadian Culture Champion

• Developed Category and Shopper strategies for Nestle Health Science retail brands Boost and Carnation Breakfast Essentials creating sales fundamental strategies, analyzing, and developing national category retail strategies, innovation selling strategies and execution
• Provided support to Sales teams for Retailers Nationally
• Led strategy development for integrated commercial annual plan
• Results:
• Achieved 100% success for key retail brand Price Increase 2015, resulting in no customer delists
• Achieved overall Trade Spend target within 10 bps of projected year end landing which included exceptional items: gap closure activities, price increase negotiations
• Identified incremental $2.1M of Plan B top line gap closure activities for 2016 Business Plan

Overall responsibility for Shopper Drug Mart and Target for Nestle Nutrition brands: Adult, Baby

• Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
• Launched first Shopper Marketing program for Nestle Baby brands at Shoppers Drug Mart
• Recipient of Brand Builder Award – Shoppers Drug Mart, Boost Market Offer execution
• Provided category insights on “Mom basket” that led to revamp of promotional plan for Baby Formula allowing SDM to win traffic and grow ahead of market
• Provided data that supported changing Boost promotional strategy to convert some Ads to higher feature price resulting in 30% less cost to Nestle and no reduction in POS volume at SDM
• Achieved 99% assortment and acceptance at Target launch in Canada for all Nutrition Brands

• Responsible for leading the strategic planning process and marketing plans for Drumstick & Confectionery Ice Cream brands
• Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiative and engage commercial team across Grocery, Drug, Mass and Impulse channels
• Coached and mentored 1 direct report
• Results:
• Launched Mini Drumstick “first mini cone” to enter Canadian marketplace
• BEST NEW PRODUCT AWARD, Frozen Novelties – Canadian Living Magazine for Mini Drumstick
• Launched Drumstick Cookie Dough, #1 Innovation in 2010 which drove incremental sales of $1.0M with breakthrough POS (38%) in market amongst target group, Norm 17% (Ipsos ASI Study 2011)
• Led root cause study into #1 consumer complaint for Nestle Canada, Drumstick Soggy Cones
• Developed hypothesis, tested assumptions, executed multipronged action plan to resolve issue
• Result was drop in complaints of 34% in 2012 as well as base for brands annual marketing and communication plan, Drumstick Bigger Chocolate Nugget
• Nestle Canada's Ed Marra Marketing Team Award 2009 (2nd place) recipient
• Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.

• Responsible for leading the strategic planning process and marketing plans for Boost & Carnation Breakfast Essentials brands
• Recruited, coached and managed 1 direct report Results:
• Integrated Boost brand into Nestle following acquisition of Novartis Medical Nutrition in 2008
• Nestle Canada's Ed Marra Marketer of Year Nominee 2008
• Reversed declining Carnation Breakfast Essentials brand in 2005 by identifying consumer need
• Led Science based Innovation with Regulatory to launch Carnation Breakfast Essentials – No Sugar Added targeting consumers living with Diabetes