Summary
Overview
Work History
Education
Skills
Timeline
Generic

KAREN PHILLPOTTS

Middle Sackville,NS

Summary

A highly motivated and goal oriented Media Analyst, with experience in the fields of broadcast and television production. Confident in assisting both internal and external on-air personalities to ensure that their needs are being met. My ability to work on multiple assignments developed my keen sense of prioritizing various projects while keeping things organized.

Overview

13
13
years of professional experience

Work History

Media Analyst

BELL MEDIA
02.2017 - 09.2021
  • Responsible for the on air planning and scheduling of promotional assets for both live and taped events
  • Communicate with traffic regarding any template discrepancies and ensure all logs are timed correctly
  • Work with IBMS traffic system and GripIt Promo Optimization system to verify that campaign priorities are met, and that media is available and accurate
  • Ensure all media is created, maintain inventory and update when required
  • Upload digital promotional assets weekly to web and mobile
  • Create weekly VOD list according to cross promotional priorities

Sponsorship Specialist

WOODBINE ENTERTAINMENT GROUP
07.2014 - 02.2015
  • Assist the Customer Relations Manager editing sponsorship sales decks and packages
  • Work with all divisions within Marketing and Hospitality Department to ensure compliance in terms of Marketing, Brand, PR and Media strategy and plans
  • Assisted in completing reports identifying, monitoring and assessing sponsorship opportunities and program performance
  • Respond to inquiries from potential prospects on products and services
  • Manage sponsor account relationships by ensuring all terms were being met and providing the highest degree of offers to them while onsite
  • Focus on relationship building with all relevant executives
  • Qualified sponsors needs to ensure assets were best used within their budget
  • Use CRM system to manage promotions, data tracking and update customer profiles
  • Perform any other Marketing related duties assigned by supervisor

Production Coordinator

WOODBINE ENTERTAINMENT GROUP
10.2008 - 07.2014
  • Served as liaison for the execution of all live and taped production efforts based on broadcast contract agreements
  • Worked with Simulcast producers to find a minimum of three spots per show for live/taped hits
  • Led production of all daily and major events with our partner company, ensuring all departments had necessary materials
  • Organize and attended meetings with Senior Management staff to discuss requirements for major events, promotions
  • Guided Marketing and Food & Beverage Departments through the execution of 3 Digital Signage Displays
  • Assisted with all talent relations including travel between sites
  • Responsible for ordering and distributing of promotional swag for both talent and personnel
  • Worked in coordination with producers to initiate interviews for key story coverage
  • Maintained and monitored web portal page
  • Completed detailed monthly and annual progress reports on-timeand daily operations
  • Established strong relationships with various departments to ensure projects ran smoothly
  • Conducted annual training sessions for 4 employees on our Digital Signage software
  • Coordinated time lines with graphics to ensure all creative request were completed on time
  • Reviewed tapes weekly to ensure all projects met company standards
  • Assisted in organizing 8 of track-side live hosting events per season
  • Responsible for weekly scheduling of 40 staff members
  • Handled confidential documents related to new hires and staff evaluations

Education

AUDIO ENGINEERING DIPLOMA -

THE TREBAS INSTITUTE
Toronto, Ontario

Skills

  • Self-motivated and reliable Able to work both independently and in a team
  • Knowledge of IBMS and GripIt software environment
  • Problem Solving and decision making Strong organizational and time-management abilities
  • Knowledge of MS Word and Excel Excellent interpersonal and communication skills
  • Willing to learn and implement new skills
  • Work well under pressure and able to prioritize

Timeline

Media Analyst

BELL MEDIA
02.2017 - 09.2021

Sponsorship Specialist

WOODBINE ENTERTAINMENT GROUP
07.2014 - 02.2015

Production Coordinator

WOODBINE ENTERTAINMENT GROUP
10.2008 - 07.2014

AUDIO ENGINEERING DIPLOMA -

THE TREBAS INSTITUTE

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