Karen Matson
THUNDERBAY,ON
Summary
Experienced customer service, marketing, and retail candidate with 40+ years in customer-facing environments. Skilled in managing daily service needs, supporting sales initiatives, and improving customer satisfaction. Reliable, accountable, and consistent performance in fast-paced settings. Seeking an opportunity to apply my many skills and my many years of experience.
Overview
35
35
years of professional experience
Work History
Marketing Manager
North Star Air
Thunder Bay , ON
03.2018 - 03.2024
- Developed innovative marketing promotions and campaigns to enhance brand visibility and consumer engagement.
- Managed social media accounts to increase audience interaction and enhance content sharing.
- Created compelling content for newsletters, blogs, and promotional materials.
- Mentored junior team members in best practices for digital marketing technique.
- Maintained relationships with key customers through regular communication.
- Worked with management team to oversee and monitor marketing strategy.
- Built relationships with influencers in the industry for increased visibility.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Organized trade shows and exhibitions to promote brand awareness.
- Conducted contesting from creation, management, wrap-up.
- Developed and implemented marketing plans for new products to support successful launches.
- Represented the company at local and trade conferences, recruiting, events.
- Drafted press releases, magazine articles, blog.
- Planned events such as webinars or seminars to engage customers.
- Produced ideas for promotional events or activities and organized them efficiently.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Developed and managed digital marketing campaigns.
- Developed company-wide uniform program.
- Travelled to remote First Nations communities on regular basis to conduct, participate special events.
- Created recycle program in remote FN community.
- Plan and execute company Xmas party, BBQ, other special events.
- Plan and execute Staff Appreciation Campaign.
- Health & Safety Committee Member 5yrs.
- Health &Safety Committee Chair 4yrs.
Marketing Manager
Performance Kia
Thunder Bay, Ontario
09.2005 - 03.2018
- Developed social media marketing strategies to help brand company and increase sales.
- Developed and managed digital marketing campaigns.
- Built relationships with influencers in the industry for increased visibility.
- Organized trade shows and exhibitions to promote brand awareness.
- Represented the company at local and trade association meetings to promote products.
- Drafted press releases announcing new products or services.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Website creation and management.
Marketing Coordinator
Dougall Media
Thunder Bay, Ontario
02.1990 - 09.1995
- Coordinated Dougall Media marketing calendars and campaign deadlines to ensure timely execution of initiatives.
- Supported planning, coordination, and execution of promotional campaigns, enhancing brand visibility and engagement.
- Prepared promotional materials for radio, digital, and print advertising.
- Wrote clear copy for promotions, event notices, and audience updates.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Worked with creative teams to deliver productive marketing campaigns.
- Collaborated closely with internal teams including sales, operations, finance.to ensure alignment of overall objectives across departments.
Deli Clerk
Canada Safeway
Thunder Bay, Ontario
11.1988 - 10.1995
- Sliced deli products using commercial equipment and safe food handling practices.
- Prepared Canada Safeway deli meats, cheeses, and salads for customer orders.
- Packaged deli foods for display, takeaway, and special customer requests.
- Weighed, priced, wrapped and labeled prepared foods, salads, hot foods, coffee for sale in the store's deli department.
- Stocked refrigerated cases with fresh deli items and rotated dated products.
- Monitored product freshness and removed expired items from service deli displays.
- Sanitized counters, slicers, and work areas to maintain company cleanliness standards.
- Maintained accurate records of inventory levels and restocked items.
- Engaged with customers to create a positive shopping experience in a friendly manner and provided excellent customer service.
- Greeted shoppers and answered questions about menu items and ingredients, enhancing customer satisfaction.
- Checked signage and pricing to verify accurate displays on counters and in cases.
- Updated food displays and counters, promoting special items and attracting customer interest.
- Performed opening and closing duties such as cleaning counters, restocking supplies and disposing trash.
- Received new inventory and rotated stock by dates to keep items fresh and usable.
- Stayed calm and professional in situations and resolved conflicts to customer satisfaction.
- Ensured that all orders were filled correctly and efficiently prior to delivery or pickup.
- Stored perishable food items in a freezer or refrigerator to protect from spoilage.
- Maintained work areas to reduce potential for illness or injury.
- Operated cash register to complete customer orders.
Education
Some College (No Degree) - Marketing
Confederation College
Thunder Bay01-1990
High School Diploma -
Hillcrest High School
Thunder Bay, ON02-1975
Skills
- Digital marketing
- Campaign creation and management
- Social media marketing
- Advertising management
- Partnership marketing
- Event planning
- Team Member
- Team leadership
- Problem solving
- Task prioritization
- Excellent communication
- Organizational skills
- Multi-tasking
- Presentation skills
- Public and media relations
- Graphic Design
- Quick Learner
- Works well in fast-paced environment
Affiliations
- Volunteer Animal Rescue
- I enjoy gardening, reading, knitting, walking
- Local talent - MC of Special Events
Timeline
Marketing Manager
North Star Air
03.2018 - 03.2024
Marketing Manager
Performance Kia
09.2005 - 03.2018
Marketing Coordinator
Dougall Media
02.1990 - 09.1995
Deli Clerk
Canada Safeway
11.1988 - 10.1995
Some College (No Degree) - Marketing
Confederation College
High School Diploma -
Hillcrest High School