Karen Labady

Leading the go-to-market strategy for Coveo's Strategy and Business Value practice, for the most profitable LOB. My current mandate focuses on:

• Creating Business Value thought leadership content through webinars, case studies and articles.
• Providing core training sessions for Sales, Customer Success, Professional Services on how to best communicate the value to customers.
• Partnering with internal stakeholders to embed the value lens throughout the organization (e.g.: co-developing value-based pricing model).
• Creating and delivering persuasive business case presentations and financial models that uncover sales opportunities, accelerate decision-making, and justify the value of our solutions.

Led 8-member cross functional team to develop and implement key projects as part of the digital transformation strategy.

• Reduced process bottlenecks by cross-training peers to maximize team agility and performance.
• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
• Analyzed and reported on key performance metrics to senior management.

Facilitated expansion of American companies into the Canadian market by leveraging knowledge of Canadian business norms and practices.

• Led workshops with executives to provide insights on the business market and opportunities for growth.
• Authored industry-specific reports (i.e.: mining, bio-tech and renewable energy).

Mandated to identify new business opportunities to further increase the global footprint.

• Arranged potential client contacts, cultivated relationships, and followed through all service needs.
• Analyzed market trends, competition, and customer needs to develop improvement plans and strategies for business growth.