Results-driven Marketing Director and Independent Consultant with a proven track record of scaling brands, optimizing media performance, and driving profitable growth across TV, digital, and e-commerce channels. Renowned for blending creative strategy with analytical rigor to deliver measurable results, from national TV launches to multimillion-dollar omnichannel campaigns. Expertise includes leading in-house teams, agencies, and direct media buying operations across diverse industries such as beauty, healthcare, legal, CPG, and nutraceuticals. Skilled in developing integrated brand strategies, managing budgets exceeding $50MM, and transforming customer journeys to enhance retention, ROAS, and lifetime value while fostering collaborative environments that convert complex challenges into effective marketing solutions.