Kareem Yusuf
Dubai
Summary
Dynamic leader with over 15 years of experience in pharmaceutical sales and marketing, demonstrating a proven ability to navigate diverse regions, organizations, and therapeutic areas. Strong analytical skills and a keen eye for insights drive results while maintaining a high focus on patient centricity. Committed to people development and a firm belief in the power of situational leadership as a cornerstone for team success. A unique blend of business acumen and interpersonal skills fuels a proactive 'Make Things Happen' approach, ensuring impactful contributions to organizational goals.
Overview
16
16
years of professional experience
Work History
Marketing Manager- Immunology
UCB Canada
12.2023 - Current
- Lead cross-functional brand team to ensure industry leading launch readiness and execution for brands.
- Apply an entrepreneurial and innovative approach to the development and execution of insight generation, brand strategy, brand positioning, customer segmentation and commercial operational plans.
- Work collaboratively with the patient value, access and policy team to navigate a unique reimbursement & procurement landscape to successfully secure and optimize Canadian patient access.
- Collaborate with medical and global teams on Brand Plan & actions ensuring a strong Canadian presence with all internal global brand partners.
HCP Partner, Immunology- Canada
UCB/Ashfield
05.2022 - 11.2023
Country Sales Manager, Diabetes- UAE/Oman
Sanofi
08.2019 - 03.2022
- Managing a team of District sales managers, Key account Managers, Project Manager and Field based Sales forces.
- Part of Sanofi’s Transformation plan and new GTM model by working closely with transformation and Digital teams to adapt, enhance and facilitate the execution and leading the change with sales teams.
- Develop teams, retain talents and work closely with talent acquisition manager on short- and long-term retention plans for high performers and create a performance driven culture.
Head of Sales, Women health- GCC
EXELTIS Pharma
10.2018 - 08.2019
- Working in a start-up mode by conducting Market analysis and Business development plans within gulf countries to identify attractive markets, therapeutic areas and create a business case accordingly.
- Identify and recruit talented teams and set company KPIs, CRM model (MI) and operational plan.
- Work closely with different Tenders for new launches based on different needs “Catalogue model” and identify the proper pricing strategy.
- Establish local contracts with distributors and manage third party promotion model.
- Establish company image and create launch event, build advocates and strong partnership with societies and KOLs.
Regional Sales Manager, CV& Biologics-UAE
Sanofi
03.2015 - 10.2018
- Lead sales team to achieve sales out and market penetration objectives.
- Foster ownership and accountability to achieve or exceed individual and company goals.
- Ensure marketing plans and strategies are implemented effectively resulting in the achievement of sales forecasts.
- Effectively coach, develop, motivate and monitor team performance including regular and timely feedback through coaching techniques.
- Initiate & coordinate development of action plans to penetrate new market segments.
Team Leader, Cardiovascular-UAE
Sanofi
03.2014 - 03.2015
Medical Sales Representative, Cardiovascular-UAE
Sanofi
05.2011 - 03.2014
Medical Sales Representative, Bone- Egypt
Novartis
10.2009 - 04.2011
Education
Master of Business Administration -
University of Atlanta
04.2013
Bachelor's degree - Pharmaceutical Science
Alexandria University
01.2009
Skills
- Operational Leadership
- Strategic marketing planning
- Strategic portfolio management
- P&L management
- Commercial Leadership
- Agility
- Strategic thinking
- Cross-functional teamwork
Languages
English
Full Professional
Arabic
Native or Bilingual
Timeline
Marketing Manager- Immunology
UCB Canada
12.2023 - Current
HCP Partner, Immunology- Canada
UCB/Ashfield
05.2022 - 11.2023
Country Sales Manager, Diabetes- UAE/Oman
Sanofi
08.2019 - 03.2022
Head of Sales, Women health- GCC
EXELTIS Pharma
10.2018 - 08.2019
Regional Sales Manager, CV& Biologics-UAE
Sanofi
03.2015 - 10.2018
Team Leader, Cardiovascular-UAE
Sanofi
03.2014 - 03.2015
Medical Sales Representative, Cardiovascular-UAE
Sanofi
05.2011 - 03.2014
Medical Sales Representative, Bone- Egypt
Novartis
10.2009 - 04.2011
Bachelor's degree - Pharmaceutical Science
Alexandria University
Master of Business Administration -
University of Atlanta