Karamchand Pothiappan
Toronto
Summary
Strategy and number-driven digital marketer with 6 years of experience creating and implementing compelling digital marketing campaigns across various industries. Proven history of contributing to all aspects of campaign development with 6 years of experience in Facebook/ Instagram ads and 5 years of experience in Twitter and LinkedIn ads. – from initial research and planning to delivery and evaluation. Additionally, seven years of advanced proficiency in Google Analytics enables to implementation of effective performance tracking.
Overview
12
12
years of professional experience
Work History
Digital Growth Manager
Viva
06.2023 - Current
- Drove a 49% increase in leads in one month by successfully executing a Facebook leads ad campaign specifically tailored for the Kickstarter program, US market
- Created and launched compelling landing pages for VIVA and Liiton products on ClickFunnel by applying high-converting design principles which drove a remarkable 40% surge in signup rates
- Executed Facebook sales campaigns for VIVA store targeting Canada and increased sales by 22% in one quarter
- Successfully executed a series of sales campaigns on Google Ads over four months generating $100000 in revenue
- Managed Google Ads campaigns, achieving an 18% increase in click-through rate (CTR) and a 20% decrease in cost per acquisition (CPA) over two months
- Translated Google Analytics data into actionable insights that led to a 44% increase in website traffic and a 16% improvement in user engagement over three months
Digital Marketing Specialist
Balaji Dental College
10.2020 - 05.2023
- Consistently achieved 10x (ROAS) through Facebook ads with particular focus on lead generation
- Regularly conducted rigorous A/B testing on landing pages and Facebook ad creatives, contributing to 42% improvement in overall conversion rate
- Strategized, developed, and managed Google ads with a monthly budget of $30000, resulting in about $145000 in monthly revenue
- Optimized website design, content, and linking to improve SEO which increased organic traffic by 20%
- Automated leads from PPC campaigns to Mailchimp through Zapier including customer segmentation saving 5 hours of manual work each week
- Lowered LinkedIn ads CPL BY 30% through lead generation strategies and improved the ROI.
- Reduced the CPC by 21% and increased conversion by 30% on Twitter ads.
Digital Marketing Specialist
CHMG
05.2018 - 09.2020
- Enhanced Facebook campaign performance with data-driven insights, elevating conversion rates by 20% in one month
- Strategically managed $30000+/month Google ad campaigns, fostering conversions for 25% ROI growth over 12 months
- Efficiently managed budgets and optimized campaigns, employing A/B split testing and targeted strategies for Facebook and Google Ads
- Drove a 5% increase in conversion quarterly through Instagram audits which helped in identifying opportunities
- Achieved a 33% expansion of email subscriber base by driving targeted traffic via PPC lead generation campaigns on Google and Facebook.
- Created and launched a seamless e-commerce website on WordPress applying design principles resulting in a 20% increase in conversion rate
Business Analyst
Lycatel
09.2012 - 11.2015
- Performed market research, analyzed business operations and presented findings to managers and sales team, saving company 100 man hours per month
- Increased revenue by $2M through analysis of data surrounding customer behaviors, vendor relationships, stakeholder goals and workflows
- Conducted quarterly workshops for 50 sales team members, resulting in generation and sharing of 20 market trend ideas and findings per workshop
- Comprehend complex data and findings into understandable tables and written reports for marketing team
Education
Ontario College Graduate Certificate in PR -
Fanshawe College of Applied Arts And Technology
London, ON08.2017
Ontario College Certificate in Marketing Management -
Fanshawe College of Applied Arts And Technology
London, ON08.2016
Bachelor of Science - Business Information Technology Management
Staffordshire University
Stafforshire07.2010
Skills
- Facebook Ads/ Instagram
- Twitter/Linkedin ads
- Google Analytics
- SemRush
- Zapier
- Shopify/ WordPress
- Click Funnel
- Hubspot
Timeline
Digital Growth Manager
Viva
06.2023 - Current
Digital Marketing Specialist
Balaji Dental College
10.2020 - 05.2023
Digital Marketing Specialist
CHMG
05.2018 - 09.2020
Business Analyst
Lycatel
09.2012 - 11.2015
Ontario College Graduate Certificate in PR -
Fanshawe College of Applied Arts And Technology
Ontario College Certificate in Marketing Management -
Fanshawe College of Applied Arts And Technology
Bachelor of Science - Business Information Technology Management
Staffordshire University
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