Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Portfolio
Awards
Generic

Kara Friesen

Wolfville

Summary

Passionate innovator of localization for the benefit of community, economics, health of people and the planet. In depth understanding of the importance of communication from a social enterprise perspective in the current information age. Over a decade experience in networking and marketing through personability, event management, person to person selling, sales funnels and clear concise information sharing. Excellent skills in organization and project management with proven experience in panel engagement.


Agricultural professional with strong foundation in farm operations and commitment to achieving optimal results within the context of a medium sized locally focused farm.


Overview

5
5
years of professional experience

Work History

Farm Hand (Seasonal)

Oakview Farm
05.2021 - Current
  • Skill building around local food growing and marketing. Aiding in seasonal farm production from seeding to harvesting for four consecutive years, operation of heavy machinery.
  • Mentoring work exchange volunteers
  • Cultivating community in a professional setting
  • Understanding the challenges and achievements of farmers in the Annapolis Valley


Owner

PieceMeal Food Provisions
02.2021 - Current
  • Ongoing networking to build relationships with suppliers, potential sales opportunities, business partnerships, event production, and marketing opportunities.
  • Developing and maintaining strong relationships with clients, resulting in repeat business and referrals.
  • Consulting with customers to develop the most relevant product and service offerings according to their needs.
  • Implementing marketing strategies to increase brand awareness and attract new customers through website design, copywriting social media campaigns, in person market booths and special events.
  • Building a loyal customer base through excellent communication, product development and delivering the highest quality product within budget constraints.
  • Organizing and attending farm markets, festivals and special events to showcase products, network with other businesses and attract new customers.

Education

Business Administration Diploma - Management

NSCC, Kentville
Kentville, NS
05.2020

Skills

  • Proven Project Management Skills
  • Versed in Networking
  • Versed in Operational Design and Process Development
  • Customer Service and Communications
  • Social Media Content Creation
  • Newsletter Campaign Creation
  • Sales Funnels
  • Fluent in Website Design (Ucraft, WordPress)
  • Fluent in Marketing, Communications and Copy Editing
  • Proficient in Microsoft Word, Excel, Zoom, Google Meet
  • Experienced in Collaboration
  • Community Engagement

Accomplishments

Event Caterer | Centre for Local Prosperity Film Screening

Hosted by Full Circle Festival

  • Collaborated with the Centre for Local Prosperity to offer a local food luncheon complimenting a screening hosted by the organization
  • Delivered a 20 person luncheon and short informational chat about PieceMeal's commitment to local food within the context of the film screening


Event Organizer | "Let's Talk Food" Panel Discussion

Supported by Halifax Food Policy Alliance | Hosted by PieceMeal

  • Facilitated a panel of 5 farmers for an event called "Let's Talk Food".
  • Secured funding by JustFood through the Halifax Food Policay Alliance Innovation Otupost.
  • Engaged Panelists to speak about the importance of supporting local food and farms, offering a platform of education and discussion.
  • The event was attended by 50+ people (during inclement weather) and was well received resulting in a news article published in PNI Atlantic News

Timeline

Farm Hand (Seasonal)

Oakview Farm
05.2021 - Current

Owner

PieceMeal Food Provisions
02.2021 - Current

Business Administration Diploma - Management

NSCC, Kentville

Portfolio

Portfolio: Sway Communications Portfolio Kara Friesen


Website: piecemealfood.biz


Instagram Profile: https://www.instagram.com/piecemeal_food/ 

Awards

Futurpreneur - Growth Accelerator Contestant 2023, Mainstreet Digital Technology Grant 2023, Halifax Innovation Outpost - Food Action Challenge 2023, Futurpreneur - Growth Accelerator Program 2023, NSCC- Entrepreneur in the Making 2020 & 2023

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