Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Kapono Santiago

Rancho Cucamonga

Summary

Dynamic Store Leader with a proven record in team development and customer satisfaction. Passionate about team morale, effective communication, and smart goals. Skilled in building brand awareness, creating attractive sales cultures, hiring top talent, and tying it all together to drive overall sales growth.

Overview

13
13
years of professional experience

Work History

Store Leader / General Manager

Adidas
Arcadia
09.2022 - Current
  • Managed daily store operations to ensure smooth customer experiences.
  • Trained and developed multiple teams on brand history, product knowledge and customer service.
  • Implemented new visual merchandising standards to enhance store presentation and appeal.
  • Led team meetings to communicate goals, updates, and performance expectations.
  • Managed all aspects of store operations including staffing schedules, budgeting, and hiring.
  • Conducted weekly store walk-throughs with leadership team to identify product needs or new business trends.
  • Developed fresh strategies to increase customer satisfaction and sales performance.
  • Organized special events such as promotions, clearance sales, and job fairs.
  • Monitored inventory levels, placed orders for new stock or supplies as needed.
  • Kept close communication with District Manager and Regional Manager to ensure top productivity and professional relationship.

Assistant Store Manager

adidas
Ontario
10.2018 - 09.2022
  • Worked closely with Store Manager to oversee all day-to-day operations of the store, including continuous development of store associates to achieve desired sales and results.
  • Collaborate with peers and senior leadership to identify opportunities in the business, develop timely solutions, and create action plans.
  • Oversee store schedule with store manager to delegate assignments based on team strengths and optimize floor coverage.
  • Achieved or exceeded business plans on consistent basis (annually) by driving sales and engaging employees in key processes (Connect/Engage/Inspire)
  • Collaborate with staff to maximize customer satisfaction, incorporate new ideas and procedures to improve profitability, and continuously seek outside perspectives in decision making.
  • Encouraged professional growth and talent development in associates to increase performance and promote internally.
  • Collaborate with different department managers such as "Visual Excellence", "Operations, and "People Development" to increase profits and store operations over the course of three years.

Store Manager

Journeys
Ontario
10.2017 - 11.2018
  • Oversaw all store operations while generating over $2-3M in yearly sales.
  • Corrected operational discrepancies by developing and executing process improvements with the help of support managers.
  • Assessed, optimized and elevated operations to target current and expected demands.
  • Implemented succession planning by training and developing multiple associates into leadership positions.
  • Exceeded company goals and resolved issues by sharing and implementing customer service initiatives.
  • Oversaw inventory management through cycle counts, audits and shrinkage control.

Assistant Manager

Tillys
Multiple Locations
04.2014 - 10.2017

Experienced Store Management

  • Quality focused Manager skilled in providing employees with clear guidelines and hitting their targeted goals. Seasoned in customer relations, sales and inventory control. Demonstrated skills in improving store operations, increasing sales, and building efficient teams company wide.
  • Trained staff to deliver outstanding customer service
  • Ensured to stock and restock inventory when shipments were received.
  • As well as ordered weekly supplies to fit the demand of each store location

Successful in both startup and turnaround management roles

  • Worked in both high-volume and low-volume locations
  • Assigned to multiple locations district wide to drive sales and customer satisfaction back up to company standard, while lowering shrink results and employee turnover
  • After jumping from location-to-location, stayed at the highest grossing store in our district to keep up company standards and procedures.

Lead Sales / Back of House Manager

The Children's Place
Moreno Valley
04.2013 - 04.2014
  • Made sure shipments were received/sent out daily to maximize sales and fullfill the needs of the Sales Floor
  • Lead a team of employees that were responsible for processing shipment each morning correctly, and in a timely manner
  • Protected store assets and merchandise by implementing various "Loss Prevention" tactics
  • Supported Store Manager to coordinate employee schedules and training programs

Education

Associates - Communication

Cal State San Bernardino

Skills

  • Servant Leader
  • Communication/Collaboration
  • Adaptable
  • Team development
  • Building brand awareness
  • Active listening

Affiliations

  • Given the opportunity to lead my district in monthly sales calls to develop and grow my peers and other leaders
  • Propelled multiple new stores in almost double the profits: Adidas jumping from an expected ten million dollar store to a 12 million dollar store, Tilly's jumping from an expected two million to a five million dollar store.
  • Awarded "Store of the Month" for continuous collaboration amongst team, increasing metrics, and overall performance.
  • Opportunity was given to help struggling stores and improve their all around stats in the company

Timeline

Store Leader / General Manager

Adidas
09.2022 - Current

Assistant Store Manager

adidas
10.2018 - 09.2022

Store Manager

Journeys
10.2017 - 11.2018

Assistant Manager

Tillys
04.2014 - 10.2017

Lead Sales / Back of House Manager

The Children's Place
04.2013 - 04.2014

Associates - Communication

Cal State San Bernardino
Kapono Santiago