KAPIL GANATRA
Halifax,Canada
Summary
Performance-driven SEO Manager with 14 years of experience. Exhibits strong knowledge, critical thinking and acute understanding of technical SEO and digital marketing landscape. Demonstrated a record of systematically improving organic search traffic, conversions, and identifying strong business opportunities through analysis. Well-versed in tracking latest digital marketing trends and capitalizing on opportunities with cost effective project management.
Overview
15
15
years of professional experience
Work History
Digital Performance Marketing Manager
Eastlink
Halifax, Canada
01.2019 - 11.2023
- Handled all SEO ecosystem for all web properties across 5 business categories, defining strategy, executing updates, monitoring, and testing.
- Served as the subject-matter expert on SEO best practices, backlinks, conversion rate optimization, SEO project roadmap, latest algorithm updates & industry trends.
- Performed monthly technical audits of website for structural errors, code & content and collaboration with development team for resolving errors and testing.
- Monitoring of Google Search Console for website health checkup & Core Web Vital improvements.
- Edit and publish content on WordPress and DNN platforms, with a focus on SEO improvisation.
- Created weekly, monthly, and quarterly dashboards for key web performance metrics and conversions, providing MoM and YoY comparisons for stakeholders.
- Keyword research for new products, categories & campaigns, and collaboration with content team for utilization of keywords and on page SEO in order to increase website traffic.
- Collaborated with offshore media agencies for effective implementation of company’s paid advertising campaigns through various SEM channels.
- Custom tracking implementation through Google Tag Manager for Google Analytics.
- Achieved 17% growth in overall website traffic YoY & 11% growth in conversions YoY from Organic Search.
- Achieved 23% growth YoY in discovery searches & 9% growth in view on maps listing of retail stores.
- Successfully migrated from Universal Analytics to Google Analytics 4, implementing all the latest features and conversion tracking for all Eastlink's web properties.
Customer Support Specialist (Transition to Canada)
TargetCW
Halifax, Canada
04.2018 - 11.2018
- Reviewed customer’s account queries and checked the same in admin panel for high balance account and unlocking account
- Live chat support to clients for security issues.
Project Lead – SEO / Digital Marketing
Pronix Technologies Pvt. Ltd.
Ahmedabad, India
01.2013 - 12.2017
- Full SEO project execution for US based clients’ projects, and managed 8+ team members.
- Recommended changes to website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
- Complete website analysis with on page and off-page SEO workflow as per search engine algorithm trends.
- Developed, implemented, and analyzed keyword strategies and achieved rankings.
- Competitor analysis for backlinks, website design and other factors for site authority.
- Search engine friendly website architecture for responsive sites, recommend improvements & conversion rate optimization.
- Google analytics dashboards and custom reporting with advanced segments, funnels, filters & goals.
- Coordinated with offshore content writing agency, content research, plan and final content publishing.
- Successful website migration from one domain to another domain with new design and reduced pages with redirection.
- Achieved top 3 positions in Los Angeles Web Design related keywords in organic search.
Senior SEO Executive
Squad Technologies Pvt. Ltd.
Ahmedabad, India
08.2010 - 11.2012
- Efficiently managed multiple teams with 6+ members in team working on apps/websites related to baby products, car hire, health care and maintained consistent rankings
- Developed, implemented and tracked performance of on-page and off-page SEO strategies.
- Monitored website analytics data and identified opportunities to improve organic search rankings.
- Collaborated with content teams to ensure optimized content creation across all web pages.
- Researched competitors' SEO tactics and identified areas of improvement in our own strategy.
- Analyzed link building activities and provided recommendations to increase backlinks from quality sources.
- Executed tests, collected and analyzed data and results using Google Analytics and other relevant tools.
- Created reports on website performance metrics including traffic trends, engagement rates and conversion rates.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
SEO Team Leader
Elsner Technologies Pvt. Ltd.
Ahmedabad, India
03.2009 - 07.2010
- Handled 5 different projects and created results driven off-page SEO strategies for multiple keywords and successfully executed them
- Independently handled responsibilities such as recruitment interviews, project planning, task management, weekly links review and daily team meetings
- Coordinated and participated in weekly estimation meetings to provide high-level estimates for backlog items
- Managed client inquiries from multiple sources (email, Skype) and delivered outstanding customer support
Education
Bachelor of Engineering – Computer Science -
Saurashtra University
11.2008
Skills
- Technical SEO, On-page & Off-page SEO, ASO
- Google Analytics 4, Google Search Console, Google Looker Studio
- Google Tag Manager
- SEMrush, Ahrefs, MOZ, Screaming Frog, BrightEdge, Optimizely
- Content Marketing
- User Experience
- Keyword research, Backlinks
- Competitor Analysis
- Conversion Rate Optimization, Lead Generation
- Google My Business, Local SEO
- Search Engine Friendly Website Architecture
- DNN, WordPress, HTML
- Performance Evaluations
- Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
It is never too late to be what you might have been.
George Eliot
Timeline
Digital Performance Marketing Manager
Eastlink
01.2019 - 11.2023
Customer Support Specialist (Transition to Canada)
TargetCW
04.2018 - 11.2018
Project Lead – SEO / Digital Marketing
Pronix Technologies Pvt. Ltd.
01.2013 - 12.2017
Senior SEO Executive
Squad Technologies Pvt. Ltd.
08.2010 - 11.2012
SEO Team Leader
Elsner Technologies Pvt. Ltd.
03.2009 - 07.2010
Bachelor of Engineering – Computer Science -
Saurashtra University
Similar Profiles
Alain KambajaAlain Kambaja
Principal Consultant (Contractor) at EastlinkPrincipal Consultant (Contractor) at Eastlink
Ishita SinghIshita Singh
BSS Analyst at EastlinkBSS Analyst at Eastlink
Dhruvika VekariyaDhruvika Vekariya
Technical Support Analyst at EastlinkTechnical Support Analyst at Eastlink
Parul KhuranaParul Khurana
Immediate Action Specialist at EastlinkImmediate Action Specialist at Eastlink
Abigail L. McCarronAbigail L. McCarron
Care Team Assistant at Hospice HalifaxCare Team Assistant at Hospice Halifax