Kanika Verma
Digital Marketer
Toronto,Ontario
Summary
Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Manager
Wedding Asia
09.2021 - 07.2022
- Increased customer engagement through social media
- Monitored online presence of company's brand to engage with users and strengthen customer relationships
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
- Developed and managed consistent posts on Instagram
- Creating customized template for email marketing
- Organizing and managing company's events and exhibitions across multiple locations
Business Development Manager
A. Nairsons Industries
06.2020 - 08.2021
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Reached out to potential customers via telephone, email and in-person inquiries.
Sales and Marketing Coordinator
A. Nairsons Industries
01.2019 - 06.2020
- Researched competitor marketing trends and prices using data analysis.
- Supported sales staff by providing market trends, account analyses and new product information.
- Implemented advertising campaigns and prepared promotional materials.
- Examined needs, wants and spending patterns of target audience.
Sales and Marketing Associate
A. Nairsons Industries
11.2017 - 01.2019
- Researched competitor marketing trends and prices using data analysis.
- Supported sales staff by providing market trends, account analyses and new product information.
- Implemented advertising campaigns and prepared promotional materials.
- Examined needs, wants and spending patterns of target audience.
Education
MBA - Marketing
06.2017
BBA - Marketing
04.2013
Skills
- Market and Competitive Analysis
- Process Improvement
- Sales Expertise
- Account Management
- Sales Tracking
- Enterprise Sales
Technical Skills
- Google Ads
- Digital Marketing
- Social Media Marketing
- Content Writing
- Content Writing
- Email Marketing
- Google Ads
- MS Office
Certification
- Digital Marketing, IIM Skills - March 2022
Timeline
Social Media Manager - Wedding Asia
09.2021 - 07.2022
Business Development Manager - A. Nairsons Industries
06.2020 - 08.2021
Sales and Marketing Coordinator - A. Nairsons Industries
01.2019 - 06.2020
Sales and Marketing Associate - A. Nairsons Industries
11.2017 - 01.2019
Punjab Agricultural University - MBA, Marketing
Panjab University - BBA, Marketing
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