Kanika Kanika
Brampton,ON
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting sales, organic traffic, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Advisor
Animo Sano Psychiatry
03.2024 - Current
- Managed multiple social media campaigns to drive traffic and increase sales for Facebook, Instagram and Google Ads.
- Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
- Work on the relevant content for ASP website that includes keywords targeting, including blog posts, social media updates.
- Improved website visibility through development and implementation of SEO strategies.
- Optimize website content for search engines for ASP website and manage GMB listings, SEO On Page and Off Page.
- Create social media post for through Canva and schedule them through Hootsuite.
Marketing Specialist
Mattress To Door My Furniture
01.2024 - 02.2024
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Manage five social media liquation pages for MTD and regularly post content on Facebook, Instagram, and TikTok.
- Managed daily social media operations, including content scheduling and engagement with followers.
- Conducted comprehensive competitive research, including analyzing content strategies for Meta Ads.
- Work on social media A/B testing for the campaigns and analytics to track the KPIs.
- Create blog posts for MTD and update them on Shopify from the backend.
- Regularly check competitor activities through Screaming Frog and Ahrefs and create backlinks for MTD.
- Working on various tools: Ahref's, SEMrush, Ubersuggest, Google Analytics, Search Console.
- Experience in graphic design, photo editing, and digital storytelling through Canva and Venngage.
- Monitored social media questions and comments and appropriately responded.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
SEO Team Lead
Glocify Technologies Pvt.Ltd.
09.2016 - 11.2023
- Trained new team members by relaying information on company procedures and safety requirements.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Coached team members in techniques necessary to complete job tasks For instance: Technical SEO, Link Building.
- Manage client calls on Upwork and responsibility of handling and make sure all reports are sent on weekly basis.
- Work on lead generation and create social media campaigns in different niche. For Instance: Health, Home Improvement, Silent Disco Box, Movavi video editor, Law, Entertainment, Online Casino, and Vapping.
- Created detailed project plans outlining goals, timelines, resources, and budgets to ensure alignment with company objectives.
- Generated reports for clients, detailing findings and recommendations.
Education
Project Management - Project Management
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON08.2024
B.Tech in CSE - Computer Science
TRAMIET
Mandi HP06.2014
Skills
- Brand strategy
- Keyword Research
- Search Engine Optimization
- Google Analytics
- Online Reputation Management
- Outbound Marketing
- Social Media Marketing
- Web Analytics
- Digital Marketing
- Social Media Platforms
- Brand-building strategies
- SEO Optimization
- Content Development
- Google AdWords
- Marketing campaigns
- Lead Generation Campaigns
- Google Analytics understanding
- Competitor Analysis
Languages
English
Full Professional
Hindi
Native or Bilingual
Certification
SEMRush Certification - Brian Dean
SEMRush Certification
Semrush SEO Crash Course with Brian Dean
Timeline
Digital Marketing Advisor
Animo Sano Psychiatry
03.2024 - Current
Marketing Specialist
Mattress To Door My Furniture
01.2024 - 02.2024
SEO Team Lead
Glocify Technologies Pvt.Ltd.
09.2016 - 11.2023
Project Management - Project Management
Conestoga College Institute of Technology And Advanced Learning
B.Tech in CSE - Computer Science
TRAMIET
SEMRush Certification - Brian Dean
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