Kanika Dutt
West Hills
Summary
Accomplished Content and Marketing Strategist with 7+ years of experience developing marketing strategies, driving content innovation, and scaling creator ecosystems. Proven success in leveraging AI tools, market analysis, and consumer insights to optimize campaigns, increase audience engagement, and support global market entry initiatives. Adept at strategic planning, storytelling, cross-functional collaboration, and the use of data to inform content decisions. Enthusiastic about building growth-oriented campaigns and making a measurable impact for forward-thinking organizations.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Content Specialist
Snap Inc.
01.2021 - 04.2024
- Developed and executed content strategies leveraging market trends, behavioral data, and competitive insights to drive engagement and user growth
- Scaled India DAU to 200M and Spotlight/Stories creators to 120M through localized campaigns, creator programs, and strategic planning with XFN teams
- Collaborated on the development and application of agent AI technologies, using curated creator content from Snapchat and Instagram to improve personalization and content recommendation systems
- Used AI tools to analyze cross-platform content performance, comparing audience reactions across Snapchat, Instagram, and YouTube to refine strategy and targeting
- Led competitive analysis of social platforms to identify differentiation opportunities and support product positioning
- Designed and launched creator education programs, Snap Shows, and workshops to foster high-quality content and strengthen the creator ecosystem
- Partnered with product and engineering teams to inform the evolution of Snap's tools and features, incorporating feedback from creators and market needs
- Developed culturally relevant regional strategies, supporting strategic partnerships and ensuring market resonance
Digital Marketing Consultant
Budgetina
08.2019 - 01.2021
- Designed comprehensive marketing plans and go-to-market strategies, helping clients navigate market entry and identify revenue opportunities
- Drafted and implemented business plans to improve product quality, brand positioning, and client market presence
- Conducted market research and competitive analysis to inform strategic decisions and identify growth channels
- Executed Google Tag Manager setups with developers, enhancing data tracking and marketing analytics
- Launched targeted Facebook Ad campaigns, improving CTR by 30% and reducing acquisition costs by 25%
- Created SEO strategies that boosted organic rankings by 40%, increasing visibility and web traffic
- Developed cross-platform content using Adobe Creative Cloud for Facebook, Instagram, and LinkedIn, increasing social engagement
- Built funnels and implemented retention strategies using Google Analytics, reducing churn and improving customer lifecycle value
- Collaborated in UX design efforts, contributing marketing insights to improve user journey and experience
- Managed marketing initiatives within budget while maximizing impact across digital and print channels
Marketing Assistant
E-Poll Market Research
03.2018 - 07.2019
- Managed email marketing campaigns via Salesforce, driving engagement through curated and personalized content
- Designed and created multimedia assets for social media platforms, leading to a 50% increase in audience engagement
- Developed marketing collateral using Adobe Creative Cloud, enhancing client communication and brand recognition
- Conducted market research and trend analysis to support strategic initiatives and uncover new revenue streams
- Assisted with budget planning and resource allocation to maximize return on investment
Marketing Intern
Nabor
09.2017 - 03.2018
- Supported B2B and B2C marketing campaigns, increasing brand visibility and driving customer interaction
- Created engaging content for social platforms, boosting user engagement by 25% and increasing site visits
- Implemented and managed strategic content calendars to maintain consistent brand messaging
- Performed data analysis using Google Analytics to support campaign effectiveness and inform future strategy
Education
Certification - Digital Marketing, Web Analytics And Social Media
UCLA Extension
Los Angeles, CAMaster of Arts - Sociology
Indira Gandhi National Open University
New Delhi06-2014
Bachelor of Arts - Sociology
University of Delhi
New Delhi06-2011
Skills
- Data-driven decision making
- Copywriting expertise
- Webinar creation
- Editorial planning
- Content management systems
- Community building
- Trend analysis
- Competitor analysis
- SEO optimization
- Digital channel management
- Marketing analytics
- Content strategy
Certification
- Introduction to Generative AI – Google Cloud (2024) https://www.coursera.org/account/accomplishments/verify/FMYVF82DU3WB
- Introduction to Responsible AI - Google cloud (2024) https://www.coursera.org/account/accomplishments/certificate/L57BCE9VT4BB
- Prompt Engineering for Marketing & Advertising – Coursera (2024)https://www.coursera.org/account/accomplishments/verify/TV6SBBM72VTH
- Introduction to Large Language Models - Google Cloud (2024) https://www.coursera.org/account/accomplishments/verify/RYRH957CEUVK
- Advanced Google Analytics – Google Analytics Academy (2018)
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Content Specialist
Snap Inc.
01.2021 - 04.2024
Digital Marketing Consultant
Budgetina
08.2019 - 01.2021
Marketing Assistant
E-Poll Market Research
03.2018 - 07.2019
Marketing Intern
Nabor
09.2017 - 03.2018
Certification - Digital Marketing, Web Analytics And Social Media
UCLA Extension
Master of Arts - Sociology
Indira Gandhi National Open University
Bachelor of Arts - Sociology
University of Delhi
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