Traveling, Dancing, Styling, Fashion Photography
Kanika Anand
Summary
Highly meticulous and exceptionally organized postgraduate student in Strategic Marketing Communications at Conestoga College's Downtown Campus. Dedicated to securing a challenging position in communications where can leverage marketing and public relations expertise to drive organizational growth and innovation.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
KANZ Electrical Ind.
01.2018 - 11.2022
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
Public Relations Specialist
Kingdom Of Dreams
11.2014 - 11.2017
- Wrote press releases for routine use and crisis management.
- Achieved consistent placement of client news stories in top-tier publications through diligent pitching efforts.
- Established lasting partnerships with influencers and bloggers to expand reach and amplify client messages within relevant communities.
- Analyzed campaign performance data to identify areas of improvement and optimize future PR efforts.
- Communicated with media weekly to build relationships and optimize press coverage.
Education
Post Graduate Certification - Strategic Marketing Communications
Conestoga College Institute of Technology And Advanced Learning
Kitchener12-2024
Bachelor’s in Journalism And Mass Communication - Journalism And Mass Communication
Guru Gobind Singh University
India01-2014
Senior Secondary Examination (Class XII) -
Cambridge Foundation School
New Delhi 01-2011
High School Examinations -
Cambridge Foundation School
New Delhi01-2009
Skills
- Marketing and Communications: Marketing strategy development, managing digital campaigns, public and media relations
- Market Research: Proficient in identifying trends, analyzing customer feedback, and providing actionable insights
- Event Planning: Skilled in planning and executing large-scale events with efficiency
- Media Management: Expertise in cultivating and maintaining media relationships and crafting engaging content
- Creative Proficiency: Advanced skills in Adobe Creative Suite
- Leadership: Experienced cultural head and dance instructor with proven team management abilities
- Project Management: Adept at coordinating and delivering projects on time
- Problem-Solving: Strong analytical abilities and a detail-oriented approach
- Communication: Exceptional written and verbal communication skills
- Collaboration: Effective team player with a flexible and adaptive work ethic
Accomplishments
- Received "Star of the Month" certificate three times at Kingdom of Dreams.
- Served as Cultural Head during college for two years, managing successful events.
- Won "Best Dance Performance" awards for three consecutive years in college fest "Kshitij."
- Earned "Best Athlete" title twice during school years.
- Awarded "Best State-Level Performer" for folk dance "Kalbelia."
- Participated in popular reality shows like Dance India Dance and Hungama TV Captain’s Hunt.
- Performed in street plays and theatre productions.
- Certified Zumba instructor with experience choreographing over 100 weddings in India.
Interests
Timeline
Marketing Specialist
KANZ Electrical Ind.
01.2018 - 11.2022
Public Relations Specialist
Kingdom Of Dreams
11.2014 - 11.2017
Post Graduate Certification - Strategic Marketing Communications
Conestoga College Institute of Technology And Advanced Learning
Bachelor’s in Journalism And Mass Communication - Journalism And Mass Communication
Guru Gobind Singh University
Senior Secondary Examination (Class XII) -
Cambridge Foundation School
High School Examinations -
Cambridge Foundation School
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