Kanchana Sundar
Toronto,Ontario
Summary
Driven to excel as an Analytics and Research professional, I possess a keen ability to uncover insights that drive strategic decision-making and competitive advantage for discerning clients in dynamic markets. With a steadfast commitment to excellence, I have honed my skills in managing complex analyses, cultivating collaborative team environments, engaging with stakeholders, and optimizing research methodologies for maximum impact. Bringing over 7 years of dedicated experience, I am eager to apply my analytical acumen and research expertise in a role aimed at delivering groundbreaking results within challenging timelines.
Overview
8
8
years of professional experience
Work History
Marketing and Communications Consultant (Intern)
Vosyn Inc.
Old Toronto , Ontario
2023.06 - 2024.11
- Vosyn Inc. required enhanced visibility and investor engagement amidst a competitive market.
- Spearheaded strategic communication initiatives, crafting over 30 press releases and investor presentations, and collaborated on enhancing project pitch decks with cross-functional teams for cohesive messaging.
- Amplified Vosyn Inc.'s visibility and investor engagement, significantly contributing to a successful $100M funding round for AI Venture Lab.
Media Research Analyst
Kingstar Media
Toronto , Ontario
2022.09 - 2023.05
- Clients needed actionable insights for optimizing TV, Radio, and Digital campaigns.
Conducted comprehensive data analysis using Python, SQL, and Tableau; prepared detailed media research reports and contributed to new business pitches.
Provided clients with data-driven insights, facilitating client acquisition and renewal through strategic media planning, leveraging effective communication and critical thinking skills.
Marketing Data Analyst
Rebel.com
Toronto , Ontario
2021.09 - 2022.05
- There was a necessity for real-time marketing performance insights to inform strategic decisions.
- Developed a marketing dashboard using Kibana and analyzed data with Power BI to identify trends and patterns.
- Enabled data-driven decision-making by providing key insights and performance metrics, demonstrating strong problem-solving and teamwork capabilities.
Technical Associate
Phreesia
Toronto , Ontario
2021.01 - 2021.09
- Client satisfaction and system performance were hindered by integration issues.
- Worked closely with clients to troubleshoot and resolve issues, maintaining and updating integration systems.
- Improved system reliability and client satisfaction through meticulous data analysis and technical proficiency.
Designation Compliance Associate (Contract)
United Way of Greater Toronto
Toronto , Ontario
2019.10 - 2020.01
- The organization needed precise data organization and analysis for over 300 donors.
- Utilized SQL for data retrieval and maintained accuracy in the CRM database, conducting ad-hoc reporting as required.
- Enhanced data organization and analysis, supporting effective donor management with high attention to detail and strong Excel skills.
Portfolio Research Associate
CoStar Group
Toronto , Ontario
2018.09 - 2019.05
- Required accurate real estate market analysis for data worth $10.5 million across Toronto.
- Employed Excel and Tableau for research and analysis, creating sale comparable reports to identify trends.
- Managed and analyzed significant value data, providing critical insights and supporting strategic decision-making with statistical knowledge and data visualization skills.
Business Development Representative
Prompt Logistics
Toronto , Ontario
2017.09 - 2018.08
- The company needed to identify client buying patterns to increase sales.
- Analyzed client data using analytical tools to uncover trends.
- Achieved a 15% increase in sales by leveraging analytical and problem-solving skills, along with effective team collaboration.
Marketing Database Researcher
Strategy Institute
Toronto , Ontario
2016.07 - 2017.09
- There was a requirement for enhanced product development and marketing techniques through data optimization.
- Utilized SQL and Google Data Studio for data analysis; managed over 1000 client records.
- Optimized product development and marketing strategies, improving data management and analysis processes.
Education
Master of Management - Management Analytics
Queen's University
Toronto, ON2024-04
Some College (No Degree) - Data Analytics, Big Data And Predictive Analytics
Toronto Metropolitan University
Toronto, ON2022-12
Bachelor in Commerce - Marketing
University of British Columbia
Vancouver, BC2016-06
Skills
- Analytics Skills: Python, SQL, Tableau, Kibana, Elasticsearch, Advanced Excel
- Quantitative Research
- Technical Skills: ChatGPT, MarketSight, SPSS
- Database Management
- Project Management
- Communication and Consulting
- Excellent Presentation Skills
- Strategic Thinking
- Self-Directed
- Detail-Oriented
- Problem-Solving
- Collaborative Team Player
Languages
English
Native/ Bilingual
Tamil
Native/ Bilingual
References
References available upon request.
Timeline
Marketing and Communications Consultant (Intern)
Vosyn Inc.
2023.06 - 2024.11
Media Research Analyst
Kingstar Media
2022.09 - 2023.05
Marketing Data Analyst
Rebel.com
2021.09 - 2022.05
Technical Associate
Phreesia
2021.01 - 2021.09
Designation Compliance Associate (Contract)
United Way of Greater Toronto
2019.10 - 2020.01
Portfolio Research Associate
CoStar Group
2018.09 - 2019.05
Business Development Representative
Prompt Logistics
2017.09 - 2018.08
Marketing Database Researcher
Strategy Institute
2016.07 - 2017.09
Master of Management - Management Analytics
Queen's University
Some College (No Degree) - Data Analytics, Big Data And Predictive Analytics
Toronto Metropolitan University
Bachelor in Commerce - Marketing
University of British Columbia
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