Kanchana Sundar
Toronto,Ontario
Summary
Driven to excel as an Analytics and Research professional, I possess a keen ability to uncover insights that drive strategic decision-making and competitive advantage for discerning clients in dynamic markets. With a steadfast commitment to excellence, I have honed my skills in managing complex analyses, cultivating collaborative team environments, engaging with stakeholders, and optimizing research methodologies for maximum impact. Bringing over 7 years of dedicated experience, I am eager to apply my analytical acumen and research expertise in a role aimed at delivering groundbreaking results within challenging timelines.
Overview
8
8
years of professional experience
Work History
Marketing and Communications Consultant (Intern)
Vosyn Inc.
Old Toronto, Ontario
06.2023 - 11.2024
- Vosyn Inc. required enhanced visibility and investor engagement amidst a competitive market.
- Spearheaded strategic communication initiatives, crafting over 30 press releases and investor presentations, and collaborated on enhancing project pitch decks with cross-functional teams for cohesive messaging.
- Amplified Vosyn Inc.'s visibility and investor engagement, significantly contributing to a successful $100M funding round for AI Venture Lab.
Media Research Analyst
Kingstar Media
Toronto, Ontario
09.2022 - 05.2023
- Clients needed actionable insights for optimizing TV, Radio, and Digital campaigns.
Conducted comprehensive data analysis using Python, SQL, and Tableau; prepared detailed media research reports and contributed to new business pitches.
Provided clients with data-driven insights, facilitating client acquisition and renewal through strategic media planning, leveraging effective communication and critical thinking skills.
Marketing Data Analyst
Rebel.com
Toronto, Ontario
09.2021 - 05.2022
- There was a necessity for real-time marketing performance insights to inform strategic decisions.
- Developed a marketing dashboard using Kibana and analyzed data with Power BI to identify trends and patterns.
- Enabled data-driven decision-making by providing key insights and performance metrics, demonstrating strong problem-solving and teamwork capabilities.
Technical Associate
Phreesia
Toronto, Ontario
01.2021 - 09.2021
- Client satisfaction and system performance were hindered by integration issues.
- Worked closely with clients to troubleshoot and resolve issues, maintaining and updating integration systems.
- Improved system reliability and client satisfaction through meticulous data analysis and technical proficiency.
Designation Compliance Associate (Contract)
United Way of Greater Toronto
Toronto, Ontario
10.2019 - 01.2020
- The organization needed precise data organization and analysis for over 300 donors.
- Utilized SQL for data retrieval and maintained accuracy in the CRM database, conducting ad-hoc reporting as required.
- Enhanced data organization and analysis, supporting effective donor management with high attention to detail and strong Excel skills.
Portfolio Research Associate
CoStar Group
Toronto, Ontario
09.2018 - 05.2019
- Required accurate real estate market analysis for data worth $10.5 million across Toronto.
- Employed Excel and Tableau for research and analysis, creating sale comparable reports to identify trends.
- Managed and analyzed significant value data, providing critical insights and supporting strategic decision-making with statistical knowledge and data visualization skills.
Business Development Representative
Prompt Logistics
Toronto, Ontario
09.2017 - 08.2018
- The company needed to identify client buying patterns to increase sales.
- Analyzed client data using analytical tools to uncover trends.
- Achieved a 15% increase in sales by leveraging analytical and problem-solving skills, along with effective team collaboration.
Marketing Database Researcher
Strategy Institute
Toronto, Ontario
07.2016 - 09.2017
- There was a requirement for enhanced product development and marketing techniques through data optimization.
- Utilized SQL and Google Data Studio for data analysis; managed over 1000 client records.
- Optimized product development and marketing strategies, improving data management and analysis processes.
Education
Master of Management - Management Analytics
Queen's University
Toronto, ON04-2024
Some College (No Degree) - Data Analytics, Big Data And Predictive Analytics
Toronto Metropolitan University
Toronto, ON12-2022
Bachelor in Commerce - Marketing
University of British Columbia
Vancouver, BC06-2016
Skills
- Analytics Skills: Python, SQL, Tableau, Kibana, Elasticsearch, Advanced Excel
- Quantitative Research
- Technical Skills: ChatGPT, MarketSight, SPSS
- Database Management
- Project Management
- Communication and Consulting
- Excellent Presentation Skills
- Strategic Thinking
- Self-Directed
- Detail-Oriented
- Problem-Solving
- Collaborative Team Player
Languages
English
Native/ Bilingual
Tamil
Native/ Bilingual
References
References available upon request.
Timeline
Marketing and Communications Consultant (Intern)
Vosyn Inc.
06.2023 - 11.2024
Media Research Analyst
Kingstar Media
09.2022 - 05.2023
Marketing Data Analyst
Rebel.com
09.2021 - 05.2022
Technical Associate
Phreesia
01.2021 - 09.2021
Designation Compliance Associate (Contract)
United Way of Greater Toronto
10.2019 - 01.2020
Portfolio Research Associate
CoStar Group
09.2018 - 05.2019
Business Development Representative
Prompt Logistics
09.2017 - 08.2018
Marketing Database Researcher
Strategy Institute
07.2016 - 09.2017
Master of Management - Management Analytics
Queen's University
Some College (No Degree) - Data Analytics, Big Data And Predictive Analytics
Toronto Metropolitan University
Bachelor in Commerce - Marketing
University of British Columbia
Similar Profiles
ASHA JOHNSONASHA JOHNSON
AI Strategy Intern at VOSYN (AI driven platform)AI Strategy Intern at VOSYN (AI driven platform)
Chenxun CaiChenxun Cai
Human Resources Management Intern at VosynHuman Resources Management Intern at Vosyn
Arthur KowaraArthur Kowara
Performance Test Analyst at Canadian Imperial Bank of CommercePerformance Test Analyst at Canadian Imperial Bank of Commerce