Adobe Suite
Cody Kampschneider
San Diego,CA
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
6
6
years of professional experience
Work History
Digital Marketing Analyst
Mutual Of Omaha
07.2022 - Current
- Strengthen campaign performance by integrating a successful set up process, reporting accurate analytics and providing findings to increase performance and conversions.
- Strive to promote healthy, inclusive culture for all associates as a member serving on the Executive Committee of the Well-Being Council at Mutual of Omaha.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
Marketing Coordinator
RD Industries
09.2020 - 06.2021
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, Instagram, and LinkedIn.
- Optimized email campaigns to increase open and click-through rates.
- Provided front-end website development using WordPress, and other editing software.
- Managed administrative logistics of events planning, event booking, and event promotions.
Campaign Coordinator
Sojern
06.2019 - 04.2020
- Communicated with ad operations to verify that campaigns are successfully launched by uploading creatives, creating pixels, and troubleshooting technical problems.
- Demonstrated positivity and motivation across the team as the Employee Council Representative that reported to the VP of Business Strategy.
- Allocated as the team SME of Dynamic Creative Optimization and Tool Development to implement innovative ways to optimize time efficiency.
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
- Drove data-influenced decisions for campaigns and businesses.
Marketing Specialist Intern
NRC Health
10.2017 - 04.2019
- Assisted in creating written, video and image content for marketing channels.
- Scheduled social media postings to advertise products and generate site traffic.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Helped with planning and hosting of marketing events.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Education
Bachelor of Science - Business Management, Marketing
University Of Nebraska-Lincoln
Lincoln, NESkills
- Attention to Detail
- Data Analytics
- Research and Development
- Digital Marketing
- Tool Development
- ROI Assessments
- AB Testing
- Digital Content Management
- Competitive Analysis
- Digital Mapping
- Consumer Behavior Research
- Branding
- Campaign Management
- Project Management
- Video Production
- Social Media Management
- Photography
- Marketing Strategies
- Campaign Optimization
- Strategic Planning
- Project Leadership
- Social Media Content Creation
- Customer Service
- Flexible & Adaptable
- Verbal and Written Communication
- First Aid/CPR Certified
Software
Microsoft Office 365
Google Ads
Google Analytics
Salesforce
Tableau
WordPress
DV360
DCM
Xandr
BigQuery
ContentSquare
Invoca
Google Optimize
Tools
- Adobe Suite
- Microsoft Office 365
- Google Ads
- Google Analytics
- Salesforce
- Looker Studio
- Tableau
- WordPress
- Shopify
- DV360
- DCM
- Xander
- BigQuery
- ContentSquare
- Invoca
- Google Optimize
- Optimizely
- Adobe Workfront
- Google Trends
- SEM Rush
- JIRA
- BrightEdge
Timeline
Digital Marketing Analyst
Mutual Of Omaha
07.2022 - Current
Marketing Coordinator
RD Industries
09.2020 - 06.2021
Campaign Coordinator
Sojern
06.2019 - 04.2020
Marketing Specialist Intern
NRC Health
10.2017 - 04.2019
Bachelor of Science - Business Management, Marketing
University Of Nebraska-Lincoln