Summary
Overview
Work History
Education
Skills
Software
Tools
Timeline
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Cody Kampschneider

San Diego,CA

Summary

Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.

Overview

6
6
years of professional experience

Work History

Digital Marketing Analyst

Mutual Of Omaha
07.2022 - Current
  • Strengthen campaign performance by integrating a successful set up process, reporting accurate analytics and providing findings to increase performance and conversions.
  • Strive to promote healthy, inclusive culture for all associates as a member serving on the Executive Committee of the Well-Being Council at Mutual of Omaha.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.

Marketing Coordinator

RD Industries
09.2020 - 06.2021
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, Instagram, and LinkedIn.
  • Optimized email campaigns to increase open and click-through rates.
  • Provided front-end website development using WordPress, and other editing software.
  • Managed administrative logistics of events planning, event booking, and event promotions.

Campaign Coordinator

Sojern
06.2019 - 04.2020
  • Communicated with ad operations to verify that campaigns are successfully launched by uploading creatives, creating pixels, and troubleshooting technical problems.
  • Demonstrated positivity and motivation across the team as the Employee Council Representative that reported to the VP of Business Strategy.
  • Allocated as the team SME of Dynamic Creative Optimization and Tool Development to implement innovative ways to optimize time efficiency.
  • Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
  • Drove data-influenced decisions for campaigns and businesses.

Marketing Specialist Intern

NRC Health
10.2017 - 04.2019
  • Assisted in creating written, video and image content for marketing channels.
  • Scheduled social media postings to advertise products and generate site traffic.
  • Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
  • Helped with planning and hosting of marketing events.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.

Education

Bachelor of Science - Business Management, Marketing

University Of Nebraska-Lincoln
Lincoln, NE

Skills

  • Attention to Detail
  • Data Analytics
  • Research and Development
  • Digital Marketing
  • Tool Development
  • ROI Assessments
  • AB Testing
  • Digital Content Management
  • Competitive Analysis
  • Digital Mapping
  • Consumer Behavior Research
  • Branding
  • Campaign Management
  • Project Management
  • Video Production
  • Social Media Management
  • Photography
  • Marketing Strategies
  • Campaign Optimization
  • Strategic Planning
  • Project Leadership
  • Social Media Content Creation
  • Customer Service
  • Flexible & Adaptable
  • Verbal and Written Communication
  • First Aid/CPR Certified

Software

Adobe Suite

Microsoft Office 365

Google Ads

Google Analytics

Salesforce

Tableau

WordPress

DV360

DCM

Xandr

BigQuery

ContentSquare

Invoca

Google Optimize

Tools

 

  • Adobe Suite
  • Microsoft Office 365
  • Google Ads
  • Google Analytics
  • Salesforce
  • Looker Studio
  • Tableau
  • WordPress
  • Shopify
  • DV360
  • DCM
  • Xander
  • BigQuery
  • ContentSquare
  • Invoca
  • Google Optimize
  • Optimizely
  • Adobe Workfront
  • Google Trends
  • SEM Rush
  • JIRA
  • BrightEdge

Timeline

Digital Marketing Analyst

Mutual Of Omaha
07.2022 - Current

Marketing Coordinator

RD Industries
09.2020 - 06.2021

Campaign Coordinator

Sojern
06.2019 - 04.2020

Marketing Specialist Intern

NRC Health
10.2017 - 04.2019

Bachelor of Science - Business Management, Marketing

University Of Nebraska-Lincoln

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Cody Kampschneider