KAMAL KANT Sood

• Automated customer touch points using journeys. Example: Lead nurture, Reorder, Cart Abandonment using multi-channel marketing approach: SMS, Emailers, Push.
• Preparing Monthly Promotional Calendar and setting up campaigns.
• Onboarded new team members and coached personnel in marketing tasks.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Developed new strategies for customer retention activities.
• Held monthly meetings to create business plans and workshops to drive successful business.
• Liaise with Engineering, Customer lifecycle, Brand, Insights teams to define strategies and plans that optimize customer satisfaction, customer retention & loyalty.

• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Build a strong retention platform while driving efficient spend allocation (from >10% to 2% of GMV)
• Customer insights led initiatives to drive engagement & repeat (LTV), build the brand, acquire new users & generate ideas
• Implemented various plans to on-board new customers on the platform and retain old customers. Example: New Users – 0 to 1 campaign
• Coordinated with design and media teams to develop high-quality creative assets.
• Devised content strategy to effectively engage target audiences.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Driving Loyalty program: From 10% members (2016) to 65% of active users are Club Members in Jul'21
• Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
• Optimized email campaigns to increase open and click-through rates.

Responsible for accurate and compliant accounting, under both US GAAP and IFRS of US$ 1.3BN American Express Rewards Liability

• Prepare all calculations to perform month-end accounting of reward points earned by AMEX card members which has direct impact on P&L
• Perform contingent liability accounting for all co-brand partners
• Reporting unusual trends in expense and redemption value to MR/Market controller