Kale Brockhoff
Calgary,Canada
Summary
Dynamic marketing professional with proven success at Dynamic Office Products, enhancing brand identity through innovative digital marketing strategies and compelling graphic design. Skilled in social media management and data-driven insights, I excel at driving audience growth and engagement, fostering community relationships, and executing impactful campaigns.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Associate/Coordinator & Graphic Designer
Dynamic Office Products
Calgary, Canada
10.2024 - Current
- Implemented multi-channel marketing strategies, increasing LinkedIn profile viewership by 50% week over week through targeted content and engagement.
- Managed multiple social media channels, achieving a 20% weekly follower growth through strategic content planning and industry trends.
- Designed visually compelling graphics using Adobe Photoshop, enhancing brand identity and content engagement.
- Conducted market research to integrate relevant political and pop culture trends into marketing strategies.
- Developed and executed engaging social media campaigns, increasing audience engagement, and lead generation.
- Responded to comments and engaged with followers, strengthening brand presence and customer relationships.
Dance Instructor
Pure Energy Dance Foundation
Calgary, Canada
09.2024 - Current
- Choreographed three unique routines for recitals, selecting costumes and music mixes to enhance performance intention.
- Developed structured lesson plans that combine Hip-Hop technique and history, while simultaneously improving student engagement.
- Evaluated student progress and adjusted learning plans to foster progress.
- Provided individual feedback on student performance to help them improve their skills.
- Selected appropriate music for classes based on genre, speed and skill level required.
- Enhanced students' confidence and progress by promoting diligence and determination with difficult tasks.
Junior Marketing Associate
Tykans Group Inc.
Calgary, Canada
01.2024 - 08.2024
- Utilized HubSpot Analytics to track social media performance and adapt marketing strategies accordingly.
- Collaborated with cross-functional teams such as Sales, Product Management, Designers.
- Coordinated and executed marketing campaigns across various channels.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Created content for social media platforms to engage potential customers.
- Performed market research to identify customer needs, preferences and trends.
Front of House (FoH) Employee
Lil Empire Burger
Calgary, Canada
08.2022 - 04.2024
- Provided high-quality customer service, leading to multiple regular customers, and 5-star reviews.
- Managed high-volume shifts, serving over 100 customers per day while maintaining a 98% satisfaction rate.
- Built strong relationships with coworkers, strengthening FoH and BoH communication for efficient service.
- Trained at multiple locations due to exceptional customer service skills, and the ability to adapt to new environments quickly.
Education
Bachelor of Arts - Communications & Media Studies
University of Calgary
Calgary, AB01.2027
High School Diploma -
William Aberhart High School
Calgary, AB01.2022
Skills
- Digital marketing
- Branding
- Social Media Management
- Campaign execution
- Content creation
- Adobe Photoshop
- Market research
- Marketing strategy
- Trend Analysis
- Data-Driven Insights
- Community building
- Audience growth
- Project Management
- Microsoft Teams
- HubSpot
Certification
- Social media marketing certificate via Hubspot
References
- Callum Mcneil - Kr8ive Innovations Lab, CEO, (587) 892-2510, Callum.mcneil@tykans.com
- Danielle Allen - Lil Empire Burger, People And Culture Manager, (587) 722-4435, Lildani@lilempireburger.com
- Cody Jaxon - IllFX Education, Director/Business Manager, (403) 874-6791, Cody@illfxentertainment.com
Volunteer Experience
- Dance Instructor, William Aberhart High School, 09/01/19 - Present
Languages
English
Native/ Bilingual
French
Limited
Timeline
Marketing Associate/Coordinator & Graphic Designer
Dynamic Office Products
10.2024 - Current
Dance Instructor
Pure Energy Dance Foundation
09.2024 - Current
Junior Marketing Associate
Tykans Group Inc.
01.2024 - 08.2024
Front of House (FoH) Employee
Lil Empire Burger
08.2022 - 04.2024
Bachelor of Arts - Communications & Media Studies
University of Calgary
High School Diploma -
William Aberhart High School
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