Anna McGraw
San Diego
Summary
Strategic healthcare operations leader with 10+ years of progressive experience in business operations, marketing strategy, quality assurance, and provider-focused denial management. Known for transforming ambiguous problems into scalable processes, rebuilding cross-functional workflows, and elevating organizational voice in the healthcare advocacy space. Combines deep payer-policy knowledge with strong analytical thinking, communication skills, and a sharp eye for brand positioning.
Overview
11
11
years of professional experience
Work History
Senior Consultant
PayerWatch
07.2025 - Current
- In this external-facing strategic role, lead the rebranding and strategic repositioning of AHDAM, the company’s national provider-advocacy platform.
- Developed a comprehensive brand refresh for AHDAM, including voice, visual identity direction, messaging pillars, and editorial positioning.
- Rebuilt the organization’s marketing strategy, shifting it from static informational updates to a dynamic advocacy-driven content engine focused on provider protection, policy analysis, and payer accountability.
- Launched a new campaign architecture, including thought leadership, multimedia advocacy messaging, and partnerships with hospital leaders and policy analysts.
- Serve as a strategic advisor to executive leadership on communications, public-facing positioning, and organizational storytelling.
- Provide cross-department consulting on market trends, payer policy changes, and advocacy opportunities that align with long-term organizational goals.
AVP, Business Operations
PayerWatch
01.2024 - 07.2025
- Oversaw operational infrastructure across departments, ensuring scalable systems, data-driven processes, and consistent alignment with company growth.
- Refined internal workflows, improving throughput across Quality Assurance, Content, and Research functions.
- Built performance dashboards and reporting structures to improve transparency and enable executive-level decision-making.
- Established operational KPIs across QA, Content, and Research functions, improving cross-team visibility and reducing performance variance by 18%.
- Built and monitored department-level KPIs that informed executive decision-making and resource allocation.
- Partnered with cross-functional stakeholders to streamline project management, reducing cycle times and removing operational bottlenecks.
- Led strategic initiatives focused on efficiency, team expansion, and product modernization.
Director, Business Development
PayerWatch
11.2022 - 01.2024
- Focused on expanding revenue channels and strengthening customer-facing programs.
- Developed go-to-market messaging for new service lines and analytic tools.
- Strengthened partnerships with hospital clients through improved communication strategies and targeted RCM insights.
- Implemented new lead-generation workflows and analytics to better qualify opportunities.
- Collaborated with Product and Operations to incorporate client needs into roadmap planning.
- Implemented KPI tracking for lead quality, client engagement, and revenue pipeline health, improving forecasting accuracy.
Manager, Quality Assurance
PayerWatch
04.2019 - 11.2022
- Oversaw accuracy, consistency, and quality of all denial-related content and analytic outputs.
- Built standardized review frameworks that improved content accuracy and compliance.
- Managed team performance, coaching analysts to improve precision and clarity in documentation.
- Reduced error rates through updated procedures, training, and QA methodologies.
Manager, Content Development
PayerWatch
07.2018 - 04.2019
- Led development of payer policy content, appeal guidance, and provider-support materials.
- Created scalable workflows for capturing regulatory changes and payer-policy updates.
- Improved content clarity and usability across the company’s client-facing platforms.
Research Analyst
PayerWatch
06.2015 - 07.2018
- Conducted deep research into payer behavior, appeal success patterns, and regulatory frameworks impacting hospitals.
- Produced analytical reports that informed the company’s appeals strategies and product enhancements.
- Identified patterns in Medicare Advantage and ERISA denials that shaped content and client guidance.
Education
Associate of Arts - Psychology
San Diego Mesa College
San Diego, CA12-2025
Skills
- Strategic Communications & Marketing
- Healthcare Policy & Provider Advocacy
- Business Operations & Process Design
- Cross-Functional Leadership
- Research & Data Synthesis
- Brand Positioning & Messaging
- Quality Assurance & Compliance
- Payer Rules, Appeals, ERISA & Medicare Advantage
- KPI Design, Measurement & Performance Management
Websites
Timeline
Senior Consultant
PayerWatch
07.2025 - Current
AVP, Business Operations
PayerWatch
01.2024 - 07.2025
Director, Business Development
PayerWatch
11.2022 - 01.2024
Manager, Quality Assurance
PayerWatch
04.2019 - 11.2022
Manager, Content Development
PayerWatch
07.2018 - 04.2019
Research Analyst
PayerWatch
06.2015 - 07.2018
Associate of Arts - Psychology
San Diego Mesa College