KAITLYN RIDEOUT
Newcastle,ON
Summary
With over 12 years of experience in executive sales management & marketing, I am a dynamic and results-driven Executive Sales Manager. I excel in driving revenue growth, leading high-performing sales teams, and developing strategic plans to expand market share. My strong leadership abilities and exceptional sales performance make me the ideal candidate to drive business growth and maximize profitability for a progressive organization.
Overview
17
17
years of professional experience
Work History
Executive Sales Management
Fastenal Canada
06.2023 - Current
- Currently operating within the York, Durham and Kawartha regions managing and selling contracts exceeding $1.5M
- Access client requirements and pinpoint sales opportunities to offer suitable procurement solutions and procedures by dedicating time to comprehend the client
- Employ CRM and Power BI to document customer interactions and proposals to ensure profitable contracts are being suggested and executed
- Continuously acquiring new tactics and methods to maximize existing contracts and secure new business through negotiations and proposals
General Manager of Operations
Fastenal Canada
06.2017 - 06.2023
- Devise and execute sales strategies tailed to each store code, aiming to increase sales and profit margins while simultaneously fostering stronger customer - operations connections
- Vigilantly monitor the Return on Assets (ROA) to identify potential areas for enhancement
- Developed and implemented strategies to increase profitability by 23% within the first year
- Conducted regular meetings with staff to address opportunities for improvement, refine sales strategies, explore innovative ideas, and recognize as well as appreciate the team's efforts
Account Specialist
Fastenal Canada
06.2015 - 06.2017
- Managed portfolio of 15+ key accounts, consistently exceeding monthly revenue targets
- Conducted regular business reviews with clients to identify opportunities for upselling and cross-selling
- Developed and implemented strategic account plans to drive growth and retention
Outside Sales Representative
Fastenal Canada
03.2013 - 06.2015
- Developed and implemented strategic sales plans to target new clients and expand market share
- Consistently met and exceeded sales targets, resulting in recognition for top performance within the sales team
- Conducted product demonstrations and presentations to effectively communicate solutions and benefits to potential customers
Marketing Manager
Fastenal Canada
01.2008 - 03.2013
- Developed and executed comprehensive marketing strategies to increase brand awareness and drive customer acquisition
- Managed cross-functional marketing teams to ensure campaign objectives were met on time and within the budget
- Analyzed market trends and competitor activities to identify new opportunities for growth and differentiation
- Oversaw the planning and implementation of digital marketing initiatives, including social media, email campaigns, and SEO strategies
- Collaborated with sales and product teams to align marketing efforts with business goals and drive revenue growth
- Passionate about learning and committed to continual improvement.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
Certificate - Nutritional Health And Sciences
Health Science Academy
Toronto, ON01.2016
Graduate Certificate - Health And Community Services
The Healing Arts Organization
Toronto, ON05.2015
Graduate Certificate -
Clarke High School
Newcastle, ON06.2008
Skills
Contract Management
- Deal Closing
- Key account growth
- Negotiation expertise
- Sales Presentations
- Sales process optimization
- Client acquisition
- Pipeline Management
- CRM proficiency
- Upselling strategies
- Territory Management
- Revenue Generation
- Competitive Analysis
- Sales Coaching
- Sales operations
- Solution selling
- Sales Strategies
- Salesforce proficiency
- Customer Retention
- Sales Training
- Customer Relationship Management (CRM)
- Sales Support
- Pricing strategy
- Sales management
- Pipeline Development
- Sales Team Development
- Business Planning
- Territory expansion
- Sales Pipeline Management
- Go-to-Market Strategies
- Market Penetration
- Strategic account penetration
- Contract Management
- Strategic accounts processes
- Customer Service
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Abilities
- Reliability
- Multitasking Abilities
- Excellent Communication
- Organizational Skills
- Team Collaboration
- Active Listening
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Relationship Building
- Staff Training and Development
- Goal Setting and Achievement
- Team building
- Task Prioritization
- Sales Targeting
- Rapport and relationship building
- Business development and planning
- Self Motivation
- Interpersonal Skills
- Client Relations
- Client Relationship Management
- Sales processes
- Analytical Thinking
- Operations Management
- Contract Management
- Professionalism
- Interpersonal Communication
- Analytical problem solver
- Strategic Planning
- Sales strategy
- Staff Supervision
- Continuous Improvement
- Time management abilities
- Inventory Management
- Written Communication
- Training development
- Team Recruiting and Onboarding
- Sales Reporting
- B to B sales
- Sales coordination
- Document Management
- Sales Tracking
- Client Base Retention
- Marketing Strategy Development
- New Hire Onboarding
- Closing Techniques
- Operating Procedures and Policies
- Sales Projections
- Problem-solving aptitude
- Customer Order Management
- Market Research
Volunteer Experience
- Newcastle Village Minor Hockey Association, Director of Player Development, 06/01/22, Present, Responsible for organizing, improving, and managing development programs for children of various ages within minor hockey., Communicating with town and arena board members., Forming and maintaining relationships with development programs in the area.
- The CHL, Board of Directors, 06/01/23, Present, Ensuring fair play among all teams participating under the CHL umbrella (Orono, Newcastle, Clarington)., Developing innovative coaching strategies and implementing the rules and regulations set by OMHA., Responsible for overseeing the playoff structure on a yearly basis., Handling any infractions that may arise from players, bench staff, and referees.
Languages
English
Full Professional
Timeline
Executive Sales Management
Fastenal Canada
06.2023 - Current
General Manager of Operations
Fastenal Canada
06.2017 - 06.2023
Account Specialist
Fastenal Canada
06.2015 - 06.2017
Outside Sales Representative
Fastenal Canada
03.2013 - 06.2015
Marketing Manager
Fastenal Canada
01.2008 - 03.2013
Certificate - Nutritional Health And Sciences
Health Science Academy
Graduate Certificate - Health And Community Services
The Healing Arts Organization
Graduate Certificate -
Clarke High School
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