KAITLIN PACKER
Edmonton,AB
Summary
I'm a driven, detail-oriented copywriter with 7 years of experience crafting engaging copy for a global brand. I work well independently, shown by my freelance copywriting for a fintech company and an agricultural association, and by my strong feature articles for multiple Canadian agricultural magazines. I have extensive experience with B2B and B2C writing. And I'm a reliable candidate who will work collaboratively, prioritize and execute projects quickly.
Overview
7
7
years of professional experience
Work History
Senior Copywriter
Kenna
01.2017 - Current
- Wrote emails, websites, videos, webinar scripts, tweets, texts, modules, print ads, banner ads, articles, product guides, sell sheets, technical sheets, radio spots, direct mail, ad labels and more for a global agricultural brand
- Collaborated with the creative director and art directors and communicated with the account services department to create pieces that fulfill the promised tactics, presenting them in client shares
- Managed all editorial tasks for the e-newsletter, including organizing calls, planning content, editing the work of external writers, writing articles and proofreading corresponding emails, tweets and websites
- Trained new writers
Freelance Copywriter
FundThrough
03.2021 - 02.2022
- Wrote weekly emails, adhering to employers' overarching brand identity as a fintech company
Freelance Copywriter
Alberta Canola
10.2022 - 10.2023
- Wrote advertising copy for online content, newsletters and annual reports
Freelance Journalist
GrainsWest, Greenhouse & Fruit And Vegetable
11.2018 - Current
- Conducted interviews and thorough research and wrote compelling feature stories
Education
Bachelor of Arts - English & Writing Studies
Western University
06.2016
Skills
- Content Creation
- Interviewing Skill
- SEO
- Creative Concept Development
- Content Strategy
- Copywriting Team Leadership
- Editing and Review
- Marketing Communications
- Proofreading
- Deadline Adherence
- Product-Specific Writing
- Advertising Copy
Languages
English
Native or Bilingual
Timeline
Freelance Copywriter
Alberta Canola
10.2022 - 10.2023
Freelance Copywriter
FundThrough
03.2021 - 02.2022
Freelance Journalist
GrainsWest, Greenhouse & Fruit And Vegetable
11.2018 - Current
Senior Copywriter
Kenna
01.2017 - Current
Bachelor of Arts - English & Writing Studies
Western University
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