Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Kais Al Balkhi

Kais Al Balkhi

GOOGLE ADS SPECIALIST | E-COMMERCE MARKETER
Toronto

Summary

Performance-drive marketing professional with hands-on experience managing Google Ads accounts for e-commerce brands. Strong grasp of paid media performance metrics, client-facing communication, conversion tracking setup, and cross-platform integration. Seeking to grow as a senior media buyer in a results-oriented company that values excellence, extreme ownership, and continuous learning. Can work any time zone.

Overview

5
5
years of professional experience
3
3
Languages

Work History

Google Ads Executive | E-Comm Marketer

Happy Mondays
06.2024 - Current
  • Managed $2.5 million in ad spend and generated around $8 million in revenue for my accounts.
  • Managed multiple e-commerce Google Ads accounts, optimizing campaigns across Search, Shopping, and PMax.
  • Maximized ROI by optimizing Google Ads campaigns through in-depth analysis, ensuring alignment with client KPIs.
  • Manage and allocate budgets efficiently, scaling campaigns to international markets while ensuring optimal ad spend.
  • Conduct in-depth keyword research, ad copywriting, and A/B testing to drive conversions and reduce CPA
  • Monitor performance metrics (ROAS, CTR, CPC, CVR) and implement weekly optimizations based on data insights
  • Set up and troubleshoot conversion tracking using Google Tag Manager, GA4, and platform-specific pixels
  • Optimize Google Merchant Center feeds, resolve disapprovals, and improve product data for Shopping campaigns.

Google Ads and Marketing Freelancer

Independent / Multiple Agencies
01.2021 - Current
  • Launched and scaled Google Ads campaigns for law firms, home services, and e-commerce brands, with budgets ranging from $1,000 to $30,000 per month.
  • Designed and optimized high-converting websites and landing pages on WordPress, improving lead conversion rates by up to 30%.
  • Implemented advanced Google Tag Manager setups with custom triggers and events to track full-funnel behavior across platforms.
  • Integrated CRMs like HubSpot, Zoho, and GoHighLevel with Zapier to automate lead flow and enable real-time ad performance feedback.
  • Advised small businesses on marketing strategy, budget allocation, and audience targeting — often acting as a fractional CMO.
  • Set up cross-platform analytics using GA4, server-side tracking, and UTM frameworks to ensure accurate attribution across customer journeys.

Education

Bachelor of Commerce - Business Management – Entrepreneurship Major

Ted Rogers School of Management, Toronto Metropolitan University
Toronto, Ontario

Skills

  • Manage full-funnel Google Ads campaigns (Search, Shopping, Display, Performance Max) focused on ROAS and profitability

  • Optimize tracking infrastructure using Google Tag Manager, GA4, and Google Merchant Center for accurate conversion data

  • Design and launch Shopify & WordPress landing pages with knowledge of HTML, CSS, and JavaScript

  • Integrate CRMs with Zapier to automate lead flow, enhance attribution, and streamline client pipelines

  • Build dashboards and run profitability analysis using Google Sheets and Excel (pivot tables, charts, profit modeling)

  • Conduct customer discovery, identify pain points, and align ad strategy with real-world business objectives

  • Execute basic Meta Ads campaigns, including Reels ad design and viral content strategies for multi-platform growth

  • Leverage accounting and supply chain knowledge to align ad spend with inventory levels and financial targets

Timeline

Google Ads Executive | E-Comm Marketer

Happy Mondays
06.2024 - Current

Google Ads and Marketing Freelancer

Independent / Multiple Agencies
01.2021 - Current

Bachelor of Commerce - Business Management – Entrepreneurship Major

Ted Rogers School of Management, Toronto Metropolitan University

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Kais Al BalkhiGOOGLE ADS SPECIALIST | E-COMMERCE MARKETER