Kairi Kim

Responsible for building, QAing, and deploying email campaigns in Salesforce Marketing Cloud, including segmentation, dynamic content, and scheduling. Created HTML emails, sliced PSDs, and ensured rendering quality. Collaborated with Marketing, Brand, and Business teams for approvals and content accuracy. Supported B2B and B2C programs, managed translation workflows, and used tools like SFMC, Splash, Taxi, Mediatool, Adobe Suite, and Google Analytics. Cross-trained on journeys and automations; ensured compliance with CAN-SPAM and monitored deliverability.

Developed creative, messaging, and content for guest communications across Hurtigruten Coastal Express and Expedition using Salesforce Marketing Cloud. Managed and maintained journeys, automations, and email calendar. Conducted A/B testing and performance analysis to inform future campaigns. Handled list management and deliverability best practices. Created visual assets, ensured brand alignment, and managed stakeholder feedback. Coordinated content, translations, and timing with internal teams. Maintained manual travel documents and supported distribution. Created webpages in WordPress and contributed to agile projects. Acted as SME reporting to the CRM Chapter.

Developed visual concepts for pre-cruise guest documentation for Hurtigruten Expedition and Coastal. Designed materials using Adobe Creative Cloud and WordPress. Collaborated with the brand team, CRM, and other stakeholders to align visuals with requirements and feedback. Coordinated content updates and translations across all relevant markets. Participated in agile teams and supported project delivery.

Led the visual concept and production of pre-cruise guest documentation for Hurtigruten Expedition and Coastal. Managed content in WordPress and Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Coordinated translations and ensured accuracy across all guest-facing materials. Audited and updated travel documents for print and web, aligning with country-specific requirements. Acted as superuser for Adobe tools, maintained stakeholder and vendor communication, and initiated process improvements for manual documentation workflows.

Managed the visual design and production of all printed travel brochures and guest documentation for Hurtigruten across markets. Designed materials using Adobe Creative Cloud (Illustrator, Photoshop, InDesign). Coordinated content accuracy, updates, and translations with internal teams and stakeholders. Oversaw print quantities per market, ensuring print house deadlines were met and all materials were ready for postal delivery. Ensured timely updates and availability of all documents for guest communication.

Handled customer communication, order processing, and lead follow-up. Calculated production needs and coordinated material purchasing. Maintained order databases and ensured production deadlines were met. Managed internal data systems, stock levels, and product transportation. Followed up on quotations, prepared documents for overseas deliveries, and addressed customer inquiries. Managed existing accounts and prepared invoices.

Tracked and reported key metrics to reduce costs and improve efficiency. Managed online purchasing systems and ensured timely material availability for factory operations. Developed supplier relationships, evaluated performance, and negotiated pricing. Forecasted demand, coordinated delivery schedules, and assessed risks related to sourcing materials.