Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kailyn Chun

Vancouver,BC

Summary

Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.

Overview

7
7
years of professional experience

Work History

Marketing Manager

FDF Brandz
02.2022 - 01.2024
  • Strategic Revitalization: Strategically repositioned brand post-COVID, reversing 30% revenue decline and elevating brand visibility through comprehensive marketing strategies
  • Franchisee Training and Support: Delivered tailored coaching to franchisees on social media literacy and online review management, empowering them to enhance digital marketing efforts
  • Revenue Recovery Campaign: Developed and implemented campaign to restore pre-pandemic revenue levels, resulting in commendable 70% success rate.
  • Targeted Marketing Approach: Crafted and implemented tailored marketing initiatives to reconnect with core customers while attracting new demographics, resulting in 20% sales uplift in Edmonton and 30% increase in Vancouver Island
  • Strategic Budget Management: Revamped 2023 budget and crafted robust 2024 plan, optimizing resource allocation for maximum ROI across traditional and digital channels with $2.5M budget
  • Cross-Channel Marketing Integration: Seamlessly integrated traditional marketing methods with cutting-edge digital strategies, orchestrating harmonious blend of radio, print ads, digital displays, and mobile advertising to maximize brand exposure and engagement
  • Innovative Marketing Campaigns: Led creation and execution of 6 seasonal offers and 6 promotions, collaborating with sales and operations for seamless implementation
  • Social Media Growth: Achieved remarkable 248% growth on Instagram and Facebook channels through targeted social media campaigns and engaging content strategies
  • Team Leadership and Agency Management: Managed a team of four marketers and coordinated with four external agencies to align with brand goals and guidelines
  • Third-Party Platform Success: Resulted in remarkable 42.43% net sales increase and 87.58% new customer growth on third-party platforms through strategic marketing initiatives and partnership collaborations
  • Online Review Management: Enhanced online review management engagement rate from 0% to 90% within a year, utilizing proactive strategies and customer engagement initiatives
  • Customer Engagement Initiatives: Established and managed loyalty programs both in-store and on app platforms, fostering stronger connections with customers and incentivizing repeat business

Founder/ CMO

Salty Cabbage
02.2017 - 01.2022
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Attracted top talent for the company, fostering a collaborative and high-performance work environment.
  • Led the strategic planning process to define business goals and ensure alignment across all departments.
  • Implemented efficient operational processes to optimize productivity and resource allocation.
  • Drove revenue growth by launching new products and services that met customer demands.
  • Spearheaded marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates.
  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
  • Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
  • Conducted target market research to scope out industry competition and identify advantageous trends.

Education

Bachelor of Psychology -

University of British Columbia
Vancouver
04.2009

Skills

  • Adobe Creative Suite
  • Campaign Management
  • Email Blasts
  • SEO and Site Analytics
  • Content Management
  • Microsoft Office
  • Copywriting
  • Competitive Research
  • Promotions and Marketing Strategies
  • Event Planning

Timeline

Marketing Manager

FDF Brandz
02.2022 - 01.2024

Founder/ CMO

Salty Cabbage
02.2017 - 01.2022

Bachelor of Psychology -

University of British Columbia

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Kailyn Chun