Kailey Schranz
Digital Marketing CopyWriter & Editor
Ontario
Summary
Successful Marketing Content Writer with over 4 years of converting casual browsers into loyal customers. Dedicated Content Writing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Creative Writer offering a background in preparing well-structured drafts, editing posts, and conducting keyword research. Collaborative team player possessing impeccable grammar and in-depth comprehension of Microsoft Word and Wordpress. Ready to help the team achieve company goals.
Overview
5
5
years of professional experience
Work History
Digital Marketing SEO Content Writer
Rafih Auto Group & Black Rock Digital Marketing Agency
Remote, Ontario
10.2021 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Created on-brand, best-in-class content tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
- Tracked key metrics and developed spreadsheets and data models.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Created and deployed social media content for over 26 dealerships, engaged with target audiences and boosted reach with strategic ad placements.
SEO Copywriter & Editor
Cox Automotive & Dealer.com
12.2019 - 10.2021
- Edited content produced by senior executives, modifying the text to conform to company-wide branding standards and publication guidelines.
- Incorporated SEO keywords into over 1500 copies to increase search result rankings.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Wrote social media outreach posts on both informational and promotional topics.
- Sourced third-party content and contributions to expand internal publication diversity.
- Collaborated with Graphic Designers to add photos and videos to advertising and informational writing.
Social Media Coordinator Intern
Social Media Influencer
Toronto, Ontario
12.2019 - 03.2020
- Assisted with 3 social media-linked posts daily with various marketing projects that would engage new leads and potential customers.
- Created and facilitated weight loss online content to retain members and attract new members.
- Maintained expert-level skills in digital platforms such as Youtube and Instagram platforms.
- Actively listen to customers' requests, confirming full understanding before addressing concerns.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
Education
General Arts & Science
Conestoga College
Waterloo, ON 09.2015 - 2016.01
Business Accounting
Fanshawe College
London, ONSkills
Wordpress & Website Management
HTML
Technical Writing
Social Media Campaigns
Analytics and SEO
Agency Experience
Timeline
Digital Marketing SEO Content Writer
Rafih Auto Group & Black Rock Digital Marketing Agency
10.2021 - Current
SEO Copywriter & Editor
Cox Automotive & Dealer.com
12.2019 - 10.2021
Social Media Coordinator Intern
Social Media Influencer
12.2019 - 03.2020
General Arts & Science
Conestoga College
09.2015 - 2016.01
Business Accounting
Fanshawe College
Similar Profiles
Alex HarrisonAlex Harrison
Business Development Manager at Rafih Auto GroupBusiness Development Manager at Rafih Auto Group
Cloriece EvansCloriece Evans
Customer Satisfaction Representative at Rafih Auto GroupCustomer Satisfaction Representative at Rafih Auto Group
SWATI BHADANESWATI BHADANE
Digital Marketing Executive at REVIGRO MARKETING (Digital Marketing Agency)Digital Marketing Executive at REVIGRO MARKETING (Digital Marketing Agency)