Dynamic leader with a proven track record at Prestige Fashion Organization, adept in retail trends analysis and fostering exceptional customer relationships. Spearheaded major projects, enhancing brand awareness and client satisfaction. Skilled in Adobe Creative Suite and teamwork, my strategies boosted engagement by over 141,000 accounts, showcasing a blend of creativity and strategic marketing prowess.
Overview
3
3
years of professional experience
Work History
Vice President of Fashion Design
Prestige Fashion Organization
Toronto, ON
06.2023 - Current
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Demonstrated proficient leadership skills to manage and build competent teams.
Collaborated with senior management to develop strategic initiatives and captivating engagement events further raising brand awareness.
Organized and led bi-weekly thrift, vintage, and resell markets across all three University of Toronto campuses overseeing sale of clothing, shoes, accessories, outerwear, unique items and collectibles.
Design Editor
The Varsity Publications Inc.
Toronto, ON
03.2023 - Current
Championed user-friendly design principles that prioritized readability over flashy visuals; this approach resulted in designs that resonated with diverse audiences.
Increased cross-platform audience engagement by tailoring designs to fit the brand identity while incorporating market statistics on trends within the target audience.
Participated in brainstorming sessions with marketing teams to generate innovative ideas for upcoming campaigns or initiatives.
Applied creativity to business and product objectives using Adobe Indesign, Photoshop, Canva, and Final Cut Pro.
Mentored junior designers, fostering a culture of creativity and continuous improvement within the team.
Conducted design research to stay current on industry trends, incorporating fresh ideas into ongoing projects.
Streamlined communication between editorial and design departments, facilitating seamless project execution from concept to completion.
Social Media Marketing Manager
Private
Toronto, ON
11.2021 - Current
Managed multiple social media platforms for increased engagement and audience growth for over 10 clients .
Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
Increased website traffic through effective content creation and search engine optimization strategies grossing up to 141,000 accounts reached.
Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.
Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
Boosted brand awareness by developing and implementing targeted social media campaigns across all Meta Platforms, TikTok, and YouTube.
Re-engineered all websites, enhancing website usability and aesthetics by optimizing landing pages for improved user experience and lead generation potentiality.
Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
Education
Bachelor of Science - Biochemistry & Psychology
University of Toronto
Toronto, ON
06.2027
Associate of Science - Natural Sciences
Harrison College
Bridgetown, Barbados
07.2022
High School Diploma -
Harrison College
Bridgetown, Barbados
07.2020
Skills
Retail Trends Analysis
Excellent Customer Service and Interpersonal skills