Kaden Ruiz
Petaluma
Summary
High-performing sales professional with 3+ years of consistently exceeding quota in a competitive environment. Proven ability to generate pipeline, manage inbound and outbound leads, and close complex deals end-to-end. Skilled in consultative selling, competitive positioning, and relationship building. Seeking to transition into tech sales and drive revenue in a tech based environment.
Overview
2027
2027
years of professional experience
Work History
Sales & Finance Specialist / Internet Lead Manager
Hansel Honda
Petaluma, CA
01.2023 - Current
- Manage high-volume internet leads and convert inbound inquiries
- Consistently exceed monthly sales quota by 30–60%, averaging 18–23 vehicle units sold against a target of 14
- Perform outbound prospecting and cold calls to generate pipeline
- Build and present quotes while competing against multiple offers
- Own full sales cycle: discovery, negotiation, closing, and financing
- Maintain strong CRM pipeline through follow-up and organization
- Recognized for creating deals through persistence and strategy (Presidents Club)
Co-Owner / Sales & Operations Lead
Walkin on Water
Santa Rosa, CA
01.2022 - 01.2023
- Co-founded and built a designer footwear storefront business from the ground up
- Led sales, marketing, and daily operations
- Drove customer growth through branding and social media strategy
- Managed inventory, vendors, and merchandising
- Created a high-end customer experience driving repeat business
Cashier /Food & Beverage Operational Assistant
Target
Petaluma, CA
2022 - 2023
- Delivered high-quality customer service in a fast-paced retail environment
- Handled high-volume transactions with accuracy and efficiency
- Supported food & beverage operations, maintaining cleanliness and organization
- Collaborated with team members to ensure smooth daily operations
Education
Business, Marketing, Psychology
Santa Rosa Junior College
01-2022
Skills
- Effective communicator skilled in building rapport and guiding conversations toward a close
- Pipeline Development
- Customer relation/retention
- Networking
- Negotiation
- Full-Cycle Sales
- Consultative Selling
- Consistent Overachievement of Sales Quotas
- Tech Savvy (Social Media, Marketing, Adobe Suite, Microsoft Suite)
- Team-oriented mindset with a focus on shared success and performance
Timeline
Sales & Finance Specialist / Internet Lead Manager
Hansel Honda
01.2023 - Current
Co-Owner / Sales & Operations Lead
Walkin on Water
01.2022 - 01.2023
Cashier /Food & Beverage Operational Assistant
Target
2022 - 2023
Business, Marketing, Psychology
Santa Rosa Junior College