Jyotsna Balooni
Public Relations Specialist
Toronto,ON
Summary
Results-driven PR professional with 8+ years of agency experience across Canada and India. Proven expertise in developing and executing integrated PR campaigns for globally recognized luxury, lifestyle, and hospitality brands. Skilled in media and influencer relations, brand storytelling, event management, and IRL activations. Adept at leveraging key trends and pop culture moments to craft impactful stories that drive client visibility and success.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Media Relations Account Coordinator
Matte PR
05.2022 - 11.2024
- Served as the primary PR contact for 5 key clients, including Ladurée Canada, Ahiri, and INLAND
- Secured high-impact earned media across top consumer and trade outlets in North America, generating millions of impressions.
- Devised critical paths for campaigns and developed media materials in line with Canadian Press style
- Identified key stakeholders and facilitated connections to support client goals and objectives.
- Managed and mentored new hires and interns
Jr. Account Coordinator
Rock-it Promotions
09.2022 - 04.2023
- Facilitated red carpet interviews and on-site event coordination for The JUNO Awards ' 52nd edition
- Supported targeted pitching and influencer collaborations for Dr. Martens, Mary Brown's Chicken, The Office Experience and The JUNO Awards
- Secured celebrity sourcing opportunities and fashion editorial placements for Dr. Martens' new launches
- Conducted in-depth research to refine proposal decks for prospective clients
Account Manager
Sky Communications, India
12.2018 - 02.2022
- Served as an account lead for The Body Shop India, Juice Beauty, Kiko Milano, H&M, Anastasia Beverly Hills and The Monk Eyewear
- Spearheaded notable PR campaigns such as The Body Shop's "Plastics for Change" initiative, the #DropThePWord campaign, H&M Home's launch, and Juice Beauty's launch in India
- Secured earned celebrity and editorial placements for luxury jewellery and fashion brands
Senior Account Executive
Edelman India
11.2016 - 10.2018
- Worked in the consumer practice on clients such as Skyscanner, Wrigley, PepsiCo (Nutrition & beverage), Jaipur Literature Festival, Pond's and Tinder
- Organically secured product placements for Skyscanner in broadcast media that resulted in a 40% increase in app downloads nationally
- Part of the core PR team for two editions of Jaipur Literature Festival
Account Executive
Media Mantra
12.2015 - 11.2016
- Managed Indian startup clients across healthcare, lifestyle, education and e-commence sectors
- Nominated for the IPRCCA Awards in the Healthcare category for a healthcare startup, CareOnGo
- Case studies featured on PRmoment.in for FitCircle and CareOnGo
Education
PG Diploma in PR - Corporate Communications -
Seneca College
Toronto, ON 01.2022 - 12.2022
Bachelors in Journalism And Mass Communication -
Amity University
India 09.2012 - 08.2015
Skills
Meltwater
Taggr
Mudrack
Launchmetrics
Media Rating Points
Cision
Meltwater
Timeline
Jr. Account Coordinator
Rock-it Promotions
09.2022 - 04.2023
Media Relations Account Coordinator
Matte PR
05.2022 - 11.2024
PG Diploma in PR - Corporate Communications -
Seneca College
01.2022 - 12.2022
Account Manager
Sky Communications, India
12.2018 - 02.2022
Senior Account Executive
Edelman India
11.2016 - 10.2018
Account Executive
Media Mantra
12.2015 - 11.2016
Bachelors in Journalism And Mass Communication -
Amity University
09.2012 - 08.2015
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