JYOTI Behl
Https://www.linkedin.com/in/jyoti-behl/,ON
Summary
6+ years of experience driving Paid Media (Google, Meta, LinkedIn, TikTok, DV360, Bing, SM360, Snapchat, Pinterest), SEO, CRO, and multi-channel campaigns across EMEA, APAC, and NAM (Canada) for top-tier brands. Skilled in managing high-value budgets (INR 1 Cr+ and $30K per month), optimizing campaigns for ROI and conversions, and collaborating with agencies, in-house teams, and brand stakeholders. Expert in analytics-driven strategies, A/B testing, and growth marketing, seeking senior roles to lead digital marketing initiatives, and scale business impact.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
The Humberview Group
Mississauga, Canada
11.2024 - 08.2025
- Manage digital marketing strategies for 4-6 automotive dealerships (Cadillac, GMC, Volkswagen).
- Led website migration, closure, and split projects, ensuring SEO continuity and improved UX.
- Plan and execute paid media campaigns on Facebook, Instagram, TikTok, and Spotify.
- Optimize landing pages to improve engagement and conversion rates.
- Track performance using GA4, Local Falcon, Screaming Frog, and Looker Studio; present actionable insights to leadership.
- Managed campaigns with budgets of $20,000 - $30,000 monthly, achieving significant business growth.
- Collaborated with SM360 to optimize campaign reach and budget allocation.
Digital Marketing Lead
Delysées Luxury
Mississauga, Canada
12.2023 - 10.2024
- Manage paid media campaigns across Instagram, Google Ads, Meta, and other platforms.
- Oversee SEO strategy and website management/expansions.
- Drive digital growth through campaign planning and optimization, using analytics tools.
- Collaborate with cross-functional teams to align marketing with business objectives.
- Monitor performance, and implement improvements to enhance ROI and customer engagement.
- Implemented A/B testing strategies, improving CTR by 15%.
Associate Manager, Search & Social
Publicis Groupe
Gurgaon, India
04.2023 - 10.2023
- Managed omni-channel paid media for Luxottica across Meta, Google, Snapchat, Pinterest, DV360, Amazon Ads, and TikTok.
- Achieved 2x revenue growth in Q3 through strategic media mix modeling and funnel optimization.
- Partnered with creative and data teams to run conversion-focused experiments.
- Utilized analytics tools to track campaign performance, extract insights, and optimize campaigns to improve conversion rates, and reduce acquisition costs.
- Managed marketing budgets effectively to ensure optimal allocation across channels, and achieve KPIs.
Senior Digital Marketing Executive
Honasa Consumer Ltd (Mamaearth, The Derma Co., BBlunt)
Gurgaon, India
06.2021 - 03.2023
- Managed performance marketing for Web & App, scaling The Derma Co. Revenue increased by 5x, with a 30% ROI improvement.
- Increased quarterly revenue by 27% through optimized campaign strategies.
- Designed influencer and content marketing strategies in collaboration with brand teams.
- Conducted conversion funnel analysis, driving major UX enhancements.
- Led uplift studies and managed creative messaging alignment.
- Supervised and mentored a team of three digital marketers.
- Worked with cross-functional teams (product, sales, customer success) to align marketing with business objectives.
Education
Post Graduate Diploma - Business Administration (Marketing)
Symbiosis Centre For Distance Learning
India04.2021
Bachelor - Business Economics
DAV Institute of Management
India05.2019
Skills
- Digital marketing and omnichannel strategy
- Paid media (Google Ads, Meta, LinkedIn, TikTok, Amazon)
- Sem, display, and social advertising
- SEO strategy (technical, on-page, local) & CRO (A/B testing, landing page optimization)
- Marketing analytics and reporting (GA4, GTM, Looker Studio)
- Data-driven growth and ROI/ROAS optimization
- Budget planning and KPI management
- Audience segmentation and targeting
- Email, affiliate, and influencer marketing
- App and mobile marketing strategy
- Team leadership and cross-functional collaboration
- Content strategy and customer lifecycle management
Websites
Certification
- Full Stack Google Ads Certification
- Meta Ads Certification
- Display & Search Ads (Google)
- GA4 & Google Tag Manager Certification
- Advanced Digital Marketing Certification
- CM - Certified Manager Certification
Tools And Platforms
- Google Ads • Facebook Ads Manager • TikTok Ads Manager • Spotify Ads Studio • Bing Ads • SM360 • GA4 • GTM • Looker Studio • Google Data Studio • SEMrush • Screaming Frog • Google Search Console • Local Falcon • Unbounce • CallRail • XMS Pro • Adjust • Appsflyer • Microsoft Excel
Timeline
Digital Marketing Specialist
The Humberview Group
11.2024 - 08.2025
Digital Marketing Lead
Delysées Luxury
12.2023 - 10.2024
Associate Manager, Search & Social
Publicis Groupe
04.2023 - 10.2023
Senior Digital Marketing Executive
Honasa Consumer Ltd (Mamaearth, The Derma Co., BBlunt)
06.2021 - 03.2023
Post Graduate Diploma - Business Administration (Marketing)
Symbiosis Centre For Distance Learning
Bachelor - Business Economics
DAV Institute of Management