Project Management Software (Wrike, Trello, Asana), CRM (Ungerboeck, ACT, Simpleview, iDSS) Salon & Spa (Insight, Zenoti)
Justine Reimer
Operational Management. Business Development. Stakeholder Engagement.
Port Coquitlam,BC
Summary
I bring a dynamic blend of passion, creativity, and unwavering dedication, thriving in collaborative office environments that prioritize authentic communication and individual accountability. With over fifteen years of comprehensive business experience encompassing sales, customer service, project and operations management, and adept problem-solving, I am committed to delivering unparalleled service and fostering enduring stakeholder relationships.
As a seasoned professional, I specialize in optimizing business procedures, elevating stakeholder relations, and transforming operations for maximal productivity and success. I am adept at exceeding expectations and achieving ambitious goals, equipped with strong leadership acumen, effective communication skills, and a strategic approach to problem-solving.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work History
Manager, Business Development
Tourism Richmond
10.2021 - 04.2024
- Exceeded revenue targets consistently by developing tactical sales plans aligned with overarching business objectives.
- Delivered impressive year-over-year sales growth by building a robust pipeline of prospects through networking events and trade shows.
- Increased business opportunities by identifying and cultivating relationships with prospective clients.
- Managed a diverse portfolio of accounts, ensuring consistent revenue generation and customer retention.
- Established relationships with key decision-makers within customers' organizations to promote growth and retention.
- Developed compelling proposals that resonated with clients' unique needs, showcasing the company's value proposition in a persuasive manner.
- Developed strategic partnerships for mutual growth, collaborating closely with cross-functional teams.
- Provided strategic input during product development stages to ensure alignment with customer requirements and market demand, increasing adoption rates post-launch.
- Streamlined internal processes for increased efficiency, implementing data-driven strategies to optimize team performance.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Implemented systems and procedures to increase sales.
- Collaborated effectively across departments to ensure seamless delivery of products/services while maximizing customer satisfaction levels.
- Enhanced customer retention through excellent account management and proactive problem-solving.
- Mentored junior team members on best practices in business development, fostering a culture of continuous learning and improvement.
- Recruited, interviewed, and hired employees, implementing a mentoring program to promote positive feedback and engagement.
- Optimized lead generation efforts using CRM tools for better tracking, analysis, and prioritization of potential customers.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Developed new proposals, contracts, and procedures to draw in more clients and streamline work operations.
Sales and Reception Manager - Contract Position
East Vanity Parlour
6 2020 - 12.2020
- Responsible for providing unparalleled customer service through managing and confirming client bookings and requests, upselling salon products and services, collecting feedback, maintaining salon product inventory, managing sales reports and promotional planning.
- Implemented effective scheduling strategies, balancing employee preferences with business needs to optimize staff productivity
- Maintained accurate records of guest information, billing details, and reservation data using hotel management software systems
- Fostered a welcoming atmosphere for guests upon arrival by maintaining a clean reception area and ensuring prompt assistance from staff members when needed
- Collaborated with other department managers to create seamless guest experiences across all salon services
- Streamlined inventory management by establishing an organized system for ordering supplies and tracking usage patterns
- Contributed to marketing efforts by analyzing guest feedback data and sharing insights on potential areas of improvement or promotional opportunities
- Ensured compliance with health and safety regulations by conducting regular facility inspections and addressing any concerns immediately
- Cultivated strong relationships with vendors and partners supporting administrative operations
- Identified opportunities to streamline processes and improve office operations and efficiency
Manager, Meeting & Convention Sales, Eastern US
Tourism Vancouver
11.2019 - 08.2020
- Generated and converted qualified Meeting and Convention group business leads from the Eastern US market to definite business for Vancouver.
- Recognized as the industry expert leader for the Meeting & Convention market in the Eastern US on behalf of Tourism Vancouver.
- Expertly utilized Tourism Vancouver’s CRM, Simpleview, for account/lead generation and management, communication, and follow-up actions.
- Ran and analyzed reports and searches to drive business decisions.
- Managed lead system policies, ensuring fair and equitable business referrals to Tourism Vancouver members with a strong customer focus.
- Maintained strong working relationships with sales teams at the Vancouver Convention Centre and downtown convention hotels, understanding space utilization, F&B, operations, and hotel sales/marketing.
- Developed working relationships with Tourism Vancouver DMC members, understanding DMC sales, operations, and program management.
- Kept informed of member personnel changes, management updates, product renovations, and conducted regular site inspections and property tours.
- Fostered effective relationships with local and in-market industry partners, including Destination Canada and various hotel sales teams, through regular contact and strategic planning meetings.
- Monitored competitive business practices, marketing activities, and budgets of other DMOs, convention centers, and major hotels.
- Initiated, planned, executed, and led all sales activities in the Eastern US market, including trade shows, conferences, sales missions, promotions, and client events.
- Strategically prepared and delivered destination presentations to clients and decision-makers, both individually and in collaboration with members and partners.
- Maintained active membership and potential volunteer leadership roles in industry organizations such as NYSAE, FICP, MPI, and PCMA.
- Stayed informed on Vancouver's development, construction, trends, and events.
- Assisted the Vice President in preparing the annual sales and marketing operational plan, including budget preparation for the three-year strategic business plan.
- Provided market intelligence, convention statistics, and sales/marketing activity information to local members and partners.
- Supported attendance-building activities for confirmed conventions.
- Coached, mentored, and provided performance management support to Sales Associates, including recruitment, onboarding, and training.
- Led various projects and pan-organizational initiatives as required.
Account Manager - Sales, Sponsorship + Strategy
Informa - Global Markets
01.2017 - 01.2019
- Sold over half a million annually in targeted exhibit space, sponsorship and advertising for Western Canada's largest B2C exhibition trade shows
- Consistently met or exceeded revenue targets through sales of digital, booth, sponsorship, and fully integrated packages.
- Engaged existing, lapsed, and lost customer accounts with compelling proposals and guided them through the buying process.
- Prospected and generated new business opportunities within and outside the existing client base via cold calling, follow-up calling, and industry event attendance.
- Effectively overcame objections and built value in the product to close sales.
- Maintained accurate pipeline, sales activity, and customer information within Salesforce for new and existing business.
- Reported the latest customer pipeline and booked information to line manager, aligning with monthly and annual goals.
- Collaborated with Country agents, managing weekly reports and ensuring performance targets were met.
- Attended international trade shows to generate interest and attract new prospective clients.
- Conducted independent research to build and expand the client base.
- Supported clients with non-sales related activities, directing them to the appropriate team for resolution.
- Maintained detailed and timely sales reporting.
- Identified and capitalized on sales opportunities by staying informed about existing and new competitive events.
- Conducted telesales 70% of the time, face-to-face client meetings 20% of the time, and competitor trade show visits 10% of the time.
Account Manager - Sales + Onsite Operations
Marketplace Events
01.2016 - 01.2017
- One year maternity leave contract.
- Duties and responsibilities as per previous tenure.
Account Manager and Onsite Operations
Marketplace Events
01.2012 - 01.2015
- Successfully sold exhibit space and additional advertising/marketing opportunities through proactive outbound telephone calls
- Conducted 50-60 targeted sales calls daily, achieving weekly, monthly, and annual sales goals
- Utilized CRM and floorplan programs to document sales interactions and maintain relationships with exhibitors
- Utilized consumer research to guide exhibitor selection and optimize sales strategies
- Generated leads from various sources and updated sales database accordingly
- Attended relevant competitive shows/events, followed up on leads, and sourced local sponsorship opportunities
- Maintained high client retention rate by providing exceptional, award-winning customer service and anticipating client needs.
- Participated in meetings with manager, team, and clients to enhance sales efforts and ensure customer satisfaction
- Meticulously reviewed, edited and maintained detailed event floor plans for accuracy to ensure smooth end effective sales and event execution onsite
- Conducted onsite event logistics support including trade show floorplan management and physical setup, complex exhibit build-out logistic and scheduling, and customer support management and troubleshooting.
- Demonstrated flexibility and commitment by fulfilling job responsibilities diligently, including travel for meetings, shows, and training sessions, and performing other assigned duties such as contract completion and payment collection.
Sales Manager
Quality First Building Maintenance Ltd, Outside Sales
01.2009 - 01.2012
- Promoted to Sales Manager after one year with organization
- Worked collaboratively with senior leadership to design and implement strategic sales plans.
- Ensured a strong competitive presence.
- Expanded customer base through relationship building via in person, phone and email communications
- Built long-lasting client relationships through excellent customer service and consistent follow-ups
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success
- Handled customer relations issues, enabling quick resolution, and client satisfaction
Education
Course - Building Envelope
British Columbia Institute of Technology
Vancouver, BC 04.2021 - 06.2024
Certificate - Sustainable Event Management
British Columbia Institute of Technology
Vancouver, BC 01.2016 - 01.2016
Bachelor of Arts - Psychology
University of The Fraser Valley
Abbotsford, BC 01.2010 - 01.2010
Skills
- Operations Oversight, Management and Quality Control
- Budget Management and Revenue Forecasting
- Development and Delivery of Performance Metrics, Analysis and Reporting
- Relationship Building and Strategic Partnerships (clients, vendors and stakeholders)
- Strategic Business Planning and Decision-making
- Competitive Analysis, market research, and promotional planning
- Revenue development and sales target achievement ($10 million annually)
- Superior Verbal and Written Communication
- Talent Acquisition, New Hire Onboarding, and Performance Evaluations
- Motivational Team Leadership and Mentoring
- Cross-Functional Collaboration
- Commitment to maintaining a culture of communication, integrity, and excellence
- Prospecting and pipeline management
- Sales presentations and product demonstrations
- Business development process optimization
- CRM Platforms (Salesforce, Ungerboeck, Zenoti, CVENT, iDSS)
- Event Planning
Software
Microsoft Office (Adobe pro, Word, Excel, PowerPoint, OneNote, Publisher and Outlook)
Social Media/Search Engine Platforms (Instagram, LinkedIn, Facebook, Google)
Interests
Timeline
Manager, Business Development
Tourism Richmond
10.2021 - 04.2024
Course - Building Envelope
British Columbia Institute of Technology
04.2021 - 06.2024
Manager, Meeting & Convention Sales, Eastern US
Tourism Vancouver
11.2019 - 08.2020
Account Manager - Sales, Sponsorship + Strategy
Informa - Global Markets
01.2017 - 01.2019
Account Manager - Sales + Onsite Operations
Marketplace Events
01.2016 - 01.2017
Certificate - Sustainable Event Management
British Columbia Institute of Technology
01.2016 - 01.2016
Account Manager and Onsite Operations
Marketplace Events
01.2012 - 01.2015
Bachelor of Arts - Psychology
University of The Fraser Valley
01.2010 - 01.2010
Sales Manager
Quality First Building Maintenance Ltd, Outside Sales
01.2009 - 01.2012
Sales and Reception Manager - Contract Position
East Vanity Parlour
6 2020 - 12.2020
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