Summary
Overview
Work History
Education
Skills
Languages
Brands
Timeline
Hi, I’m

Justin Toito

Hamilton
Justin Toito

Summary

I’m Justin.


Once a hopeless musician, now a professional word assassin.


I quit serenading hearts to start persuading wallets (and brands love me for it).


My tools?


Sharp copy, strategic storytelling… and the occasional pun.


I don’t just write... I engineer words that turn casual scrollers into superfans and browsers into lifelong buyers.


Congratulations — your copywriter just became your new favorite person.

Overview

5
years of professional experience

Work History

No Limit Email

Head Copywriter (Contract, Full-time)
07.2022 - Current

Job overview

  • Lead copywriting for high-performing email campaigns that make inboxes sing.
  • Shaped brand voice and messaging across diverse DTC clients.
  • Partnered with designers and marketers to make emails irresistible and clickable.
  • Key contributor to agency expansion through creation of top-performing campaigns and email flows.
  • Developed compelling copy for digital campaigns, enhancing brand visibility and engagement.

Automated Revenue

Copywriter (Freelance)
03.2022 - 07.2024

Job overview

  • Crafted high-impact email sequences and ad copy for fast-moving B2B e-commerce brands.
  • Applied data-driven insights to optimize campaigns for maximum open rates, clicks, and conversions.
  • Helped brands scale through copy that resonates and motivates action.

The BXNK

Business Development Manager (Freelance)
08.2022 - 02.2024

Job overview

  • Spearheaded client acquisition and built high-value partnerships that fueled agency growth.
  • Identified market opportunities and developed strategies that turned prospects into long-term clients.
  • Acted as the bridge between creative teams and business goals, ensuring campaigns deliver measurable results.

Conversion Ecommerce

Copy Chief (Freelance)
10.2020 - 11.2023

Job overview

  • Led and mentored a team of copywriters, ensuring every piece drives conversions.
  • Developed cutting-edge conversion strategies that increased revenue, average order value, and customer lifetime value.
  • Oversaw multi-channel campaigns, turning insights into action and words into results.

Shock Commerce

Creative Copywriter (Freelance)
01.2022 - 05.2023

Job overview

  • Produced playful, persuasive copy for DTC product launches that capture attention and drive sales.
  • Collaborated with marketing teams to craft integrated campaigns that hit KPIs and delight customers.

Kensington Media House

Copywriter (Freelance)
11.2021 - 02.2023

Job overview

  • Developed marketing copy that connects across platforms and drives engagement.
  • Translated brand strategy into compelling storytelling that builds loyalty and trust.

Education

Bishop Ryan High School
Hamilton, ON

High School Diploma
06-2011

University Overview

Skills

  • Copywriting
  • Creative storytelling
  • Brand messaging
  • Content strategy
  • Content writing
  • Copyediting
  • Social media campaigns
  • Email marketing
  • Strategic planning
  • Collaborative teamwork
  • Decision-making
  • Friendly, positive attitude
  • Problem-solving
  • Flexible and adaptable
  • Attention to detail
  • Dependable and responsible

Languages

English
Native or Bilingual
Portuguese
Limited Working
French
Limited Working
Spanish
Elementary

Brands

Brands
  • Carnivore Snax
  • Raycon Global
  • Unilever
  • Loftie
  • Depology
  • Cernucci
  • 100 Thieves
  • Hanso Home Inc
  • Bello Water
  • She's Waisted
  • Le Mieux
  • Mr Moxeys
  • My Mirror Skin
  • Bondi Meal Prep
  • Avalon Kind
  • And so many more...

Timeline

Business Development Manager (Freelance)
The BXNK
08.2022 - 02.2024
Head Copywriter (Contract, Full-time)
No Limit Email
07.2022 - Current
Copywriter (Freelance)
Automated Revenue
03.2022 - 07.2024
Creative Copywriter (Freelance)
Shock Commerce
01.2022 - 05.2023
Copywriter (Freelance)
Kensington Media House
11.2021 - 02.2023
Copy Chief (Freelance)
Conversion Ecommerce
10.2020 - 11.2023
Bishop Ryan High School
High School Diploma

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