Justin Sumpter
Seaside
Summary
Results-driven professional with progressive experience across produce, natural products, and manufacturing sectors. Strong passion for working in retail/technical industry. Well-versed in devising and implementing strategies to improve sales operations and promote growth. Skilled at developing products by identifying potential products; conducting market research; generating product requirements; and determining specifications, production timetables, pricing, and time-integrated plans for product introduction. Strong leader; build, train, manage, and motivate cross-functional teams to achieve individual and collective corporate goals. Thrive in challenging, fast-paced, and high-pressure environments by utilizing outstanding problem solving and organizational abilities.
Overview
17
17
years of professional experience
Work History
Sales and Marketing Manager
CBS Farms
03.2024 - 03.2025
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Expanded distribution channels by forming strategic partnerships with key industry players.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Sales Account Manager
California Giant Berry Farms
02.2022 - 02.2023
- Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Negotiated prices, terms of sale and service agreements.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Implemented effective sales strategies to expand market share within the US and Canada.
- Managed portfolio of 40+ accounts totaling $40,000,000+ in sales.
- Analyzed and reported on customer activity, business trends and areas of concern.
- Utilized strong analytical skills to track sales performance, making adjustments as needed to meet targets.
- Attended industry events and conventions to expand sales opportunities.
- Built relationships with customers and community to establish long-term business growth.
Product Manager
Markon Cooperative, Inc.
01.2021 - 02.2022
- Accumulate precise market information and understand market conditions and variables by working as source of knowledge within purchasing team
- Achieve shared vision and objectives by leading top-performing team
- Discuss product/service features with key members and close deals on favorable terms
- Expertly manage rotating evening and Saturday on-call problem-resolution functions
- Accurately process order bookings, order changes, and adjustments
- Formulate and utilize price sheets
- Foster lucrative relations with vendors using exceptional service and category expertise
- Managed full vegetable line of items across different growing regions domestically and internationally
- Placed/confirmed and cancelled more than 100 orders within a day from suppliers and distributors
- Spearheaded communication with key suppliers to understand complex issues and solve them
- Boosted department internal fill rate score by 99.8% in just six months
Senior Ingredient Sales Manager for North America
The Ginger People
01.2017 - 01.2021
- Orchestrated initiation and execution of sales strategies to increase interest in products and achieve stretch sales goals annually
- Standardized sales cycle by coordinating logistics to support chain management and ensure fulfilment
- Monitored and tracked contract commitments related to customer accounts and analysed sales records to project revenue
- Supervised communications and information flow among suppliers and distributors using superior communication skills with the utmost attention to detail
- Trained internal staff and external distributors and brokers to highlight product lines and sales initiatives
- Implemented strategic sales tactics in target markets resulting in 20% increase in new customer acquisition, 15% growth in foodservice and CPG markets, and an average of 10% growth in annual sales
- Launched a product samples distribution program which resulted in a 10% increase in sales
- Facilitated sales and interactions with over 700 client accounts
Wholesale Account Coordinator
The Ginger People
01.2013 - 01.2017
- Supported sales functions for a global manufacturer of natural products by reviewing production orders and assisting the Vice President of Global Sales within the US, South American, and Australian markets
- Produced marketing materials including coupon development and sales brochures for retailers and brokers to support company growth through prospecting and developing sales distribution strategies
- Collaborated with internal departments and distributor procurement and sales teams
- Educated retailers about the company’s products and their benefits
- Monitored pricing, sales, distribution, product competition and observed development trends in the market
- Attended strategic natural tradeshows and industry events to engage customers, including Supply Side West, IFT, Expo West-Natural Products, Fancy Food Show, PLMA, Seatrade Cruise Global, PMA, and participated in the arrangement, dismantling, and operations of sales booths
- Travelled 35% of working time to attend trade shows and visit distributors and customers
- Proposed and initiated a frequent guest reward system and VIP club to track and enable repeat clientele
Sales Coordinator
Kelly-Moore Paints
01.2010 - 01.2013
- Exceeded corporate sales goals by instructing customers how to fulfil their paint requirements, conducting sales transactions, and completing accurate sales order data entry
- Created estimates and invoices to ensure the completion of fulfilment requests within budget restrictions for key accounts
- Ensured adequate availability and replenishment of merchandise
- Identified growth opportunities within Monterey County, USA by discovering over 20 new sales outlets
- Advanced the renegotiation and implementation of sales deals that generated $50K in Q2 2012
Inventory Specialist
Fresh Express
03.2008 - 10.2010
- Enhanced inventory accuracy by conducting regular cycle counts and reconciling discrepancies.
- Performed data entry and completed proper paperwork.
- Completed physical inventory counts each month.
- Collaborated with team members to ensure timely completion of daily tasks, increasing overall productivity.
- Participated in annual physical inventories to verify accuracy of records and identify any discrepancies that needed correction.
- Managed the return process for damaged or defective goods, ensuring prompt resolution for customers and minimizing financial loss for the company.
- Prepared detailed reports on inventory levels and movement trends, providing valuable information for decision-making purposes.
Education
Bachelor of Arts - Human Communications
California State University
Seaside, CASkills
- Strategic Planning & Execution
- Exemplary Customer Service
- Influential Negotiations
- Competitive Analysis
- New Product Launch
- Sales Management
- Inventory Control
- Key Account Management
- Budgeting & Forecasting
- Revenue Generation
- Business Intelligence
- Team Collaboration
- Financial Acumen
- Critical Thinking
Accomplishments
- Designed and managed customer campaign focused on retention and revenue generation which resulted in an increase of 25%
- Gained extensive experience from retail/CPG industry, currently working in foodservice/produce industry.
- Created a private label contract program resulting in $3.8M+ revenue.
- Supervised team of 4 staff members.
- Advanced sales by $10.8M+ within two years.
- Outpaced sales quotas by 20%
Training
Microsoft Excel Basics & Beyond the Basics, Fred Pryor Seminars
Timeline
Sales and Marketing Manager
CBS Farms
03.2024 - 03.2025
Sales Account Manager
California Giant Berry Farms
02.2022 - 02.2023
Product Manager
Markon Cooperative, Inc.
01.2021 - 02.2022
Senior Ingredient Sales Manager for North America
The Ginger People
01.2017 - 01.2021
Wholesale Account Coordinator
The Ginger People
01.2013 - 01.2017
Sales Coordinator
Kelly-Moore Paints
01.2010 - 01.2013
Inventory Specialist
Fresh Express
03.2008 - 10.2010
Bachelor of Arts - Human Communications
California State University
Similar Profiles
Michael DiernaMichael Dierna
Producer at CBS Sports & CBS Sports NetworkProducer at CBS Sports & CBS Sports Network
TY DAMRONTY DAMRON
Sales Support & Outreach at Cbs Arcsafe Inc - A Group CbsSales Support & Outreach at Cbs Arcsafe Inc - A Group Cbs
JACKSON VOHLERSJACKSON VOHLERS
Personal Assistant at CBS StudiosPersonal Assistant at CBS Studios
Andrew CrannellAndrew Crannell
SALES ASSOCIATE at Big 5SALES ASSOCIATE at Big 5
Andrew WiekhorstAndrew Wiekhorst
Journeyman Millwright at Hampton Lumber MillJourneyman Millwright at Hampton Lumber Mill