Summary
Overview
Work History
Education
Skills
Timeline
Generic

Justin Martin

Irvine

Summary

Results-driven Senior Business Development Manager with expertise in territory management and customer engagement. I utilize data to make business decisions and always focus work through the lens of the customer.

Overview

13
13
years of professional experience

Work History

Senior Business Development Manager

Amazon
09.2022 - Current
  • Recruited over 200 Brands (+25% to goal over 3 years) to utilize Amazon's Multi-Channel Fulfillment Program (MCF) and Buy-With Prime (Integrated Supply Chain) Services
  • Developed GTM strategy for targeting hold-out brands. Presented insights and recommendations to Senior Leadership establishing pricing gaps. Utilized Merchant Feedback to establish Discounted Rate Card, generating an additional 1.1M Units Shipped.
  • Partnered with 3P Integrators to establish a lead funnel of qualified brands. Served as the Subject Matter Expert (SME) on API Implementation.
  • Cross-Collaborated with our Fulfillment Center Team, developing our prioritized MCF Inbound Process, reducing inbound times by 5-7 days.
  • Presented Cross-Functional Trainings to other organizations within Amazon to educate those teams about Amazon's Supply Chain Services.

Strategic Partnerships Manager

Wish
06.2021 - 06.2022
  • Built the Partnership Strategy for the Wish Local program, focused on scaling the program to 10K pickup locations nationwide (+8% vs plan)
  • Re-vamped the application portal to ensure more efficient approval process, reducing application review times by 2 business days.
  • Collaborated with Marketing Team to build out a comprehensive Wish Local pitch deck to provide for potential partners; Incorporated deck into a revamp of WL Help Center.
  • Hired a team of 3 Account Executives to recruit net new stores to the program; Built out call scripts/sales playbooks and trained AE’s on how to pitch the program.
  • Launched the Salesforce process for tracking new leads and existing accounts, building out best practices for pipeline management and establishing dashboards to track progress

Business Development Manager

Amazon
01.2017 - 05.2021

Served as Business Development Manager on 3 Separate Teams at Amazon

  • Managed the recruitment and onboarding of strategic brands into the Amazon Launchpad program, while owning the Asia Pacific Global Arc, generating over $12M in revenue.
  • Built the recruitment strategy for Consumables brands, a previously underutilized category on Launchpad. Coordinated efforts with Launchpad Marketing and outside Referral partners to foster lead development (generated a 35% increase in program applications).
  • Recruited over 150 brands to utilize Fulfilled by Amazon (FBA), +30% to goal. Trained new sales reps on how to position FBA and gain adoption from hold-out sellers.
  • Developed Webinars and Training Modules for FBA New Sales Initiatives.

Account Executive

Amazon
08.2013 - 01.2017
  • Responsible for prospecting and recruiting 3rd Party Sellers and Manufacturers to sell on Amazon (in both Canada and the United States).
  • In 2015, recruited 150 Sellers to the Amazon platform, generating over $2 million in sales.
  • Served as an in-year Account Manager to ensure that these accounts could grow effectively; analyzed market trends in order to be strategic about product recruitment.
  • Managed the recruitment and onboarding process for all 26 Consumables Sellers featured on Oprah’s Favorite Things for 2015.
  • Worked on the FBA (Fulfilled by Amazon) Team in spearheading new initiatives to improve product selection and seller performance; grew ASIN commitment by 15%
  • Served as the FBA New Initiatives Liaison for our China Sales Team; held trainings to ensure that we scaled the process for our global sellers.

Education

Master of Science - Urban Planning

University of Southern California
Los Angeles, CA

Bachelor of Science - Business Administration

University of California, Riverside
Riverside, CA

Skills

  • Territory management
  • Customer engagement
  • Key account management
  • Pricing strategy
  • Salesforce/CRM Management
  • Lead prospecting
  • Partnership management
  • Business development and planning

Timeline

Senior Business Development Manager

Amazon
09.2022 - Current

Strategic Partnerships Manager

Wish
06.2021 - 06.2022

Business Development Manager

Amazon
01.2017 - 05.2021

Account Executive

Amazon
08.2013 - 01.2017

Master of Science - Urban Planning

University of Southern California

Bachelor of Science - Business Administration

University of California, Riverside
Justin Martin