Results driven professional with successful 20+ year career in Consumer Packaged Goods industry. Dynamic successful applying relationship building and negotiation skills in busy business environment to achieve optimal outcomes.
Overview
24
24
years of professional experience
Work History
Category Strategy Manager – Spreads/Cookies
Smucker Foods of Canada
04.2022 - Current
Responsible for managing the strategic plan for our iconic Spreads (Smuckers Jams, JIF Peanut Butter, Ice Cream Toppings) and Voortman Cookies brands
Porfolio managed surpassed $200M in GS responsibilities
Sales lead on biggest Smuckers Canada launch in it’s history for Uncrustables
Won a team Innovation Award, issued by Smuckers US for outstanding over delivery of Uncrustables in Canada year one
Duties include, but are not limited to, market pricing initiatives, annual planning directives, presentation to sales of marketing plans, internal forecast alignment, etc
Sr Key Account Manager – Sobeys/FreshCo
Smucker Foods of Canada
10.2018 - 04.2022
Responsible for managing 8 categories within FreshCo, as well as the Baking Portfolio on a national basis at Sobeys
Managed two direct reports, unique to my position for the KAM role within Smuckers
7 of the 8 categories experienced share growth at FreshCo during my denure, and 4 were in double digit growth.
Key Account Manager - Loblaws
Smucker Foods of Canada
05.2013 - 10.2018
Transitioned newly acquired Pet Food business worth $16.5M
Grew Folgers coffee shipments, double digits, and share at Loblaws during our fiscal year (+19%), as well as met my net sales target and exceeded in profit
Managed to surpass my shipments, net profit and gross profit targets within the milk portfolio (Carnation and Eagle Brand canned milk).
Key Account Executive - Sobeys
Kellogg Canada Inc.
08.2012 - 05.2013
Grew RTEC shipments, double digits, and share at Sobeys in all 4 months that I was responsible for to close out 2012 (+27.1% GSV, +21.8% NSV in Q4).
Trade Marketing Manager
Kellogg Canada Inc.
12.2008 - 08.2012
Design and created a tool used by the KCI organization to reduce the amount of liquidated product and was successful in doing so by reducing the dollar amount from $10M in 2009 to under $3 in 2010
As a result of this accomplishment, myself and my team were nominated for a KCI, K-Values Award
Was nominated as a co-chair member of the Diversity & Inclusion team responsible for talent attraction, on-boarding and retention
Account Manager – A&P/Dominion (Metro)
Kellogg Canada Inc.
02.2007 - 12.2008
Myself and my colleague won the A&P/Dominion/Food Basics Vendor of the Year award for our outstanding service and attention to the business in 2008.
Territory Manager
Kellogg Canada Inc.
10.2004 - 02.2007
Successfully managed over 100 stores ranging from corporate to independent environments in southwestern Ontario
Was provided the opportunity to call on three direct sales accounts as a developmental learning curve and managed to grow sales in all three accounts during my first year of management.
Category Analyst – Grocery
Sobeys Inc.
08.2003 - 10.2004
Obtained and analyzed data using A.C Neilson and AD Reporting in an efficient manner for use in vendor negotiations and decision making
Developed and implemented new methods of data and sales reporting, in addition to a more efficient category review process to provide management with more concise, accurate and pertinent information
Replenishment Analyst
Sobeys Inc.
06.2000 - 08.2003
Reviewed and analyzed over 1000 inventory items supplied by numerous vendors to achieve Just-In-Time replenishment
Continually monitored vendor performance and relations to maximize efficiency and maintain accuracy levels above 97 percent.
Category Management – Senior Manager, Wet Dog & New Brands Go-To-Market Strategy at CHEWYCategory Management – Senior Manager, Wet Dog & New Brands Go-To-Market Strategy at CHEWY